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American Pet Diner

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Alffy-High Protein Pellet 'Protein Luscious ... CBB Pelleted Probiotic. Vita C for Guinea Pigs. Electrolytes coming soon. Bedding Products ... – PowerPoint PPT presentation

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Title: American Pet Diner


1
American Pet Diner
  • Premium Hay Products
  • For a Healthier Pet!
  • Lisa Marshall, President

2
The American Pet Diner Success Story
3
Who is American Pet Diner?
  • Premium Hay Products Pet Food Manufacturer
    Located in Eureka, Nevada
  • Hay products for rabbits, guinea pigs,
    chinchillas, and other small companion pets
  • Family owned grower business since 1996
  • Premium Pellets, Hay Varieties, Treats, Bedding
    and Supplements

4
Old Logo
  • Cute
  • Colorful
  • Tells What Animals are Targeted
  • But - Doesnt tell High End Products

5
New Branding Ad for Trade Magazine

6
Critter Be Better Logo
7
What are the Products of American Pet Diner?
8
Hay Products
  • Five Varieties of Hays
  • Only Hay Company offering 2nd Cut Timothy
  • Timothy High Fiber Hay
  • Timothy Gold Hay
  • Alfalfa Hay
  • Mountain Grass Hay
  • Grain Hay

9
Pellet Products
  • Complete Pellet Rations
  • Timmy-High Fiber Pellet Fiber Luscious
  • Alffy-High Protein Pellet Protein Luscious
  • Animal Specific Rations for Rabbits, Guinea Pigs,
    and Chinchillas

10
Smaks Treat Products
  • Variety of Healthy Tasty Treats
  • Small, Medium and Large Size Packages
  • Powerful, Mouthwatering Packaging

11
Critter Be BetterSupplement Products
  • Critter Be Better Powdered Probiotic Supplement
    Line is Animal Specific
  • CBB Pelleted Probiotic
  • Vita C for Guinea Pigs
  • Electrolytes coming soon

12
Bedding Products
  • Recycled Paper Products
  • Best product we have tried on our rabbits
  • Crushed Pellet, Easy to Clean Cage
  • Bedding product completes the product line

13
How Does American Pet Diner Market Products?
14
How Does APD Market Products
  • Internet Shopping Mail Order
    www.americanpetdiner.com www.critterbebetter.com
  • Other Company Websites
  • Distributors
  • Retail Stores Wholesale
  • Veterinarians

15
Where does APD export products
  • United States
  • Hong Kong
  • China-New
  • Japan
  • Singapore
  • Korea
  • Taiwan
  • Germany
  • Canada
  • Europe?? New Market

16
Test Market by Mail Order
17
WUSATA Program
  • Encourages Exports/Helps Balance of Trade
  • Helps Made in USA Products find a market
  • Allows small companies a way to use new marketing
    tools
  • Labeling Requirements
  • Market Builders Programs

18
Resources
  • US Global Commission -trade missions to meet
    potentials buyers or seller, information on
    sources, contacts, resources
  • WUSATA grants for marketing, advertising,
    labeling, packaging, translations.
  • Nevada Commission on Economic Development
  • Made in Nevada Program
  • Dept of Commerce
  • Food Export USA
  • Farm Bureau
  • Trade Associations in your industry
  • US Dept of Agriculture

19
Why American Pet Diner?Why Start a Value-Added
Ag Business?
  • Way to Add Dollars to Your Ag Products
  • Increase Family Farm Revenue and Security
  • Adds Independence and Freedom to Family Unit
  • Huge Amount of Accomplishment

20
Persistence
  • Keep your motivation and focus going until your
    business takes off
  • Dont be afraid to ask for help
  • Bump Ideas off of Potential Customers, Friends
    and Family
  • Keep trying new ideas

21
Hoppy Holidays
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