A Dirty Word or a Dirty World? Framing, Politics, and Query Theory David J. Hardisty, Eric J. Johnson - PowerPoint PPT Presentation

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A Dirty Word or a Dirty World? Framing, Politics, and Query Theory David J. Hardisty, Eric J. Johnson

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We explored the effect of attribute framing on choice, labeling charges for ... 898 Americans chose between otherwise identical products or services, where one ... – PowerPoint PPT presentation

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