Our mission is to change the way of finding Your home

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• Our mission is to change the way of finding Your
  home !

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GoHome philosophy Vertical search engine in
action
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Finding home

• Process that demands patience but also better
  tools
• Internet as media for finding home free /
  available
• Rise of Internet penetration
• Tools
• Search engines (Google)
• Real estate portals
• Real estate agencies web sites

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Problems

• Lots of different webs
• Many different sources/lack of comprehensive one
• Searchability (existing search tools are not good
  enough)
• Spam / Old data

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GoHome solves problems

• Aggregating part
• GoHome aggregates content from all real estate
  agencies and portals in a given market
• Searching part
• GoHome provides the optimal results for any given
  query
• Filtering, faster updates
• GoHome searches only real estate classified ads,
  not real-estate topics from forums or other
  sites, while Google searches the entire Net

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GoHome Technology

• What is search (Google)
• What is vertical search (special segment jobs,
  cars, real estate)
• Advantages
• Industry specific approach
• Structured data
• Better results

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GoHome innovation

• Concept is innovative
• Technical Implementation is innovative
• Deep indexing of unstructured data
• NLP (Natural Language Processing) module for user
  query analysis
• GoHome ranking module
• GEO location module
• Language independent core
• GoHome philosophy

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GoHome philosophy

• The best real estate agent
• Has information about whole market
• Understands your query
• Knows fresh information (new/changed offers each
  night)
• The best ROI to ours clients
• Local approach
• EU expansion
• How we are going to do it (how we done it)?

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GoHome facts - Croatia

• Since 1.5.2007
• Over 155.000 properties indexed (practically
  whole Croatian real estate market)
• More than 30.000 queries/day
• More than 140.000 visits/month
• Over 160 customers (120 agencies, 23 portals, 20
  related industries)
• Launched in Slovenia, sales started
• Spain beta version, Italy next month

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GoHome business model

• Pay-per-Click model
• Advantages of GoHome PPC model
• Highly targeted population
• Cost-effective online advertising
• Payment only when visitors click on the ad
• Croatia is small market expansion

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GoHome expansion

• Must have vision!
• Fundaments
• Technical fundament
• language independent implementation
• Organizational fundament
• Team established (development, marketing/sales)
• local approach specific for each market
• Institutional support (APIU/HGK)
• Financial fundament
• VC-fond recapitalization

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Getting venture capital

• Are you sexy?
• Product
• Market position
• Revenues
• Management
• Expansion
• Process
• Pitch
• un formal Due Diligence
• Letter of intent / Term sheet
• Formal Due Diligence
• Final negotiations / legal staff

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Getting capital - our experience

• Long process
• Demanding process
• Process that is challenging yours business plan
• (No) tricks ?
• Valuation ?!

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Something for webmasters

• Real-estate webmasters
• Tips
• Special marketing offers
• Open for project specific cooperation
• AdsHome
• SearchBox
• CustomSearchBox
• CustomEngine
• Call us for details!

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GoHome Future

• New markets (EU expansion)
• Technical improvements
• Profiles (myGoHome)
• G-rank
• GoHome Professional

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• Thank you!