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MATI II Greater China Report

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MATI II Greater China. 6. Taiwan. Leading position in manufacturing ... P.R.China. PC boom. Zhong Guan Cun in Beijing. Burgeoning manufacturing center ... – PowerPoint PPT presentation

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Title: MATI II Greater China Report


1
MATI II Greater China Report
  • Yi Gao
  • December 2, 1999

2
Executive Summary
  • Geographical segments in Greater China
  • Singapore
  • Taiwan
  • P.R.China
  • Industry Roadmap in
  • P.R. China
  • Corporate Roadmap in P.R.China
  • Future trends in competition and cooperation

3
Executive Summary
  • Geographical segments in Greater China
  • Singapore
  • Taiwan
  • P.R.China
  • Industry Roadmap in P.R. China
  • Corporate Roadmap in P.R.China
  • Future trends in competition and cooperation

4
(No Transcript)
5
Singapore
  • From manufacturing to e-commerce
  • Shrinking printed circuit-board business
  • Vision for high value added, high-tech technology
    center.
  • Future threats and uncertainties

6
Taiwan
  • Leading position in manufacturing
  • PC motherboard, FPD, LCD production
  • Shifting technology in modem industry

7
P.R.China
  • PC boom
  • Zhong Guan Cun in Beijing
  • Burgeoning manufacturing center
  • NEC / Huahong in Shanghai
  • Legend Group
  • Dynamic market of the future
  • More than doubled internet usage since last year.
  • Will surpass Australia in 2001 as Asias top
    internet user.

8
Executive Summary
  • Geographical segments in Greater China
  • Singapore
  • Taiwan
  • P.R.China
  • Industry Roadmap in P.R. China
  • Corporate Roadmap in P.R.China
  • Future trends in competition and cooperation

9
Industry Roadmap in China
  • 3 Stages in business development
  • Critical issues in business development
  • Market data collection
  • Regulatory and legal issues
  • Intellectual property issues
  • Technology standard setting issues

10
Stages of high-tech MNC business-building in China
Stage I
Stage II
Stage III
Opportunistic experimenter
Strategic investor
Dominant local player
Primary objectives
  • Small local presence
  • Learn about market
  • Learn how to operate and manage in China
  • Build broader multi-regional or national presence
  • Preempt competitors by seizing first-mover
    advantages
  • Develop substantial local management capability
  • Secure dominant share of market within industry
    sector
  • Shape industry structure and conduct to achieve
    sustained superior returns

Level of commitment
Low
Very high
Extremely high
Source McKinsey Quarterly Second generation
MNCs in China
11
Industry Roadmap in China
  • 3 Stages in business development
  • Critical issues in business development
  • Market data collection
  • Regulatory and legal issues
  • Intellectual property issues
  • Technology standard setting issues

12
Quality / Availability of Data
  • High cost of market information
  • Reason 1 Less efforts to collect market data
  • Reason 2 Distortions of national statistics
  • Reason 3 Non-disclosure of market data
  • Reason 4 Higher cost market research because of
    the fragmented, locally oriented economy

13
Industry Roadmap in China
  • 3 Stages in business development
  • Critical issues in business development
  • Market data collection
  • Regulatory and legal issues
  • Intellectual property issues
  • Technology standard setting issues

14
Regulatory Legal Issues
  • High-tech regulations
  • Singapores regulations and policies
  • P.R.Chinas government regulations
  • On foreign investment
  • On high-tech product pricing
  • On joint-venture establishment
  • Entry to WTOs impact on high tech industries
  • Drivers for high-tech regulations

15
Regulatory Legal Issues
  • High-tech regulations
  • Drivers for high-tech regulations
  • Maintenance of tight ideological control
  • Protection of local industries
  • Recent WTO efforts by Chinese government
  • Lobbying effects by foreign investors

16
Industry Roadmap in China
  • 3 Stages in business development
  • Critical issues in business development
  • Market data collection
  • Regulatory and legal issues
  • Intellectual property issues
  • Microsoft vs. Haisida Minan
  • Technology standard setting issues
  • Patent issue
  • Competition

17
Executive Summary
  • Geographical segments in Greater China
  • Industry Roadmap in P.R. China
  • Corporate Roadmap in P.R.China
  • Technology management and planning
  • Growth strategies in China
  • Grow through acquisitions
  • Grow through partnering
  • Joint venture establishment
  • Networking and trust-building
  • Future trends in competition and cooperation

18
Executive Summary
  • Geographical segments in Greater China
  • Industry Roadmap in P.R. China
  • Corporate Roadmap in P.R.China
  • Technology management and planning
  • Growth strategies in China
  • Grow through acquisitions
  • Grow through partnering
  • Joint venture establishment
  • Networking and trust-building
  • Future trends in competition and cooperation

19
Technology Management
  • From early development to more complicated
    landscape
  • Transfer of mature technology
  • Lucent
  • Cherokee
  • Tailored technology for local market
  • Microsoft
  • Two-way technology sourcing
  • Legend

20
Technology Management
  • From early development to more complicated
    landscape
  • Transfer of mature technology
  • Lucent
  • Cherokee

21
Technology Management
  • From early development to more complicated
    landscape
  • Transfer of mature technology
  • Tailored technology for local market
  • Microsoft - Venus

22
Technology Management
  • From early development to more complicated
    landscape
  • Transfer of mature technology
  • Tailored technology for local market
  • Two-way technology sourcing
  • Microsoft Ufsoft
  • Legend use ESS as Video Internet Computer Chip
    set for Venus

23
Growth Strategies in China
  • Grow through acquisitions
  • Jabil Circuit vs. GET

24
Growth Strategies in China
  • Grow through partnering
  • Different stages, different strategies
  • Monsanto

25
China Seed Industry
National China Seed Co.
1 National Co. Adm./Import function 30
Provincial Co. hybrid seed production/distribute
2200 County Co., seed distribute, Variety Seed
Production 50000 retailers
Source CCAP Policy Brief 98-06
26
China Seed Industry
Benefits 1. Easier for management and
communication.
2. No access to local distribution
Source CCAP Policy Brief 98-06
27
China Seed Industry
MTC
County Seed Co.
Source CCAP Policy Brief 98-06
28
Partnering Strategic Solution
Regulatory approval province by province
29
Growth Strategies in China
  • Grow through partnering
  • Microsofts Venus

KANKA
30
Growth Strategies in China
  • Grow through partnering
  • Different stages, different strategies
  • Microsofts Venus
  • Joint venture establishment
  • Relationships and its cost/benefit
  • Networking and trust-building

31
Future Trends in Competition and Cooperation
  • Emerging local competitors in standard setting
  • HDTV
  • Hopen - Chinese-developed OS
  • Collaborative R D
  • Singapore
  • IBM, HP and Compaq
  • China
  • Bell lab, Texas Instruments

32
Executive Summary Revisit
  • Geographical segments in Greater China
  • Industry Roadmap in P.R. China
  • Corporate Roadmap in P.R.China
  • Future trends in competition and cooperation

33
Everything is possible, nothing is easy.
  • Dr. Wei Wang CEO of Siniwest Holdings
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