A Guide to Communicating About Public Health in Kansas Fall 2006 Training - PowerPoint PPT Presentation

1 / 37
About This Presentation
Title:

A Guide to Communicating About Public Health in Kansas Fall 2006 Training

Description:

Kansas Public Health. Healthy People Build ... and empower Kansas about health issues ... Kansas Public Health agencies are fostering healthy ... – PowerPoint PPT presentation

Number of Views:59
Avg rating:3.0/5.0
Slides: 38
Provided by: danie275
Category:

less

Transcript and Presenter's Notes

Title: A Guide to Communicating About Public Health in Kansas Fall 2006 Training


1
A Guide to Communicating About Public Health in
KansasFall 2006 Training
2
Introductions and Agenda
  • Your goals for today
  • Binder
  • Overview of project
  • Materials overview
  • Small group activity
  • Users guide
  • Small group activity
  • Individual activity
  • Wrap up

3
Project Overview
  • Team
  • KHF, KALHD, KHI, and KPHA
  • Public Health Systems Group (PHSG) Capstone
  • Purpose
  • More effective communication to policymakers and
    businesses
  • Consistent messages across KS public health
  • Clear messages about the value and services of
    government public health agencies

4
Project Overview Why It Matters
  • Many dont know what government public health
    does or why it matters to them
  • Public health needs more support in KS
  • Clear and consistent messaging helps correct this
  • Data will help public health better understand
    businesses and policymakers needs
  • Leading to tailored products, tools, services
  • Leads to more support for public health

5
Project Overview Target Audiences
  • Primary audiences for research and development
  • Local and state policymakers
  • Local and state businesses
  • Community-based organizations
  • Community opinion leaders
  • Public health professionals

6
Strategic Communication
Org Personality
Org. Identity
7
Research Process
  • Evidence-based - multiple research tools
  • Review KHI policymaker data
  • PHSG strategy meetings
  • Stakeholder interviews identify unique and
    valuable services (from ten essential) and
    several messages for each
  • Online survey tested messages for each service
    and a key benefit message

8
Research ProcessStakeholder Interviewees
9
Research Findings
  • Top Rated Public Health Services
  • Monitoring, identify, and address health problems
  • Diagnose and investigate health problems and
    hazards
  • Inform, educate and empower Kansas about health
    issues
  • Develop policies and plans to protect health of
    the public
  • Safeguard laws and regulations that protect
    health and ensure safety

10
Research processPHSG Decisions
  • Unique and Valuable Services
  • Monitoring, identify, and address health problems
  • Diagnose and investigate health problems and
    hazards
  • Develop policies and plans to protect health of
    the public
  • Safeguard laws and regulations that protect
    health and ensure safety
  • Tailored for Business and Policymakers
  • Inform, educate and empower Kansas about health
    issues
  • Link people to health care services when needed

11
Research ProcessOnline Survey
12
Research Findings KS Communication Building
BlocksKey Benefit Message
  • Key Benefit Message
  • Healthy People Build Strong Communities
  • Tested well in gt 50 of all audience groups
  • Suggests community/population health
  • Strong perceived in many different ways
  • Links strong communities to healthy people

13
Research Findings KS Communication Building
BlocksMessages about Core Services
  • Monitor, Identify, and Address Health Problems
  • Kansas Public Health agencies are fostering
    healthy communities by assessing health problems,
    promoting wellness, and avoiding preventable
    diseases.
  • Diagnose and Investigate Health Problems and
    Hazards
  • Kansas Public Health agencies investigate and
    identify todays urgent, emerging, and everyday
    health problems.

14
Research Findings KS Communication Building
BlocksMessages about Core Services
  • Safeguard Public Health Laws and Regulations
  • Kansas Public Health agencies work with
    communities and businesses to implement
    safeguards that protect health and ensure safety.
  • Develop Plans and Policies to Protect Health
  • Kansas Public Health agencies work with
    communities, businesses and policymakers to
    develop policies and plans that protect health
    and control health care costs

15
Research Findings KS Communication Building
BlocksPublic Health Personality in Kansas
  • Works well with others
  • Makes good use of public dollars
  • Collaborative approach

16
Research Findings KS Communication Building
BlocksLanguage Words to Use
  • Protection
  • Prevention
  • Promoting
  • Working together, working with the community
  • Wellness

17
Research Findings KS Communication Building
Blocks Language Words to Substitute
Avoid Using Instead Say Disease
surveillance Disease tracking or Disease
monitoring Enforcement Safeguarding
Comprehensive prevention Public education
campaigns programs or community-based
programs Population health Community health

18
Materials Development
  • Needs identified by Capstone project
  • Brochures with core service messages
  • Fact sheets with more detail than brochures
  • PowerPoint with talking points
  • Communication guide and training
  • Technical assistance see Edie
  • New products can be created and shared
  • Posters for rural and community bulletin boards
  • Seasonal materials linked to public health issues

19
Core Services Brochure
20
Fact Sheets
21
PowerPoint with Script
  • On CD-ROM
  • Script is flexible
  • Slides can be added/deleted
  • Review the slide show

22
Materials Issues
  • How long will these materials last?
  • Shelf-life without any updates is 2-3 years
  • Design and most of the text can be reused with
    fresh examples
  • Depends greatly on how local and state leadership
    encourage, motivate, inspire, require agency
    staff and contractors to use materials
  • What do I do with current materials stock?
  • Keep using until your stock is low and time to
    reorder

23
Communicating the Key Benefit Message Activity
  • Develop your own 1-2 minute talk on public health
    and why its important to the business community
  • Use the key benefit message ideas or exact
    statement
  • Use at least one of the core service message
    concepts and key DO words
  • Practice the talk with a colleague, provide each
    other feedback for improvement

24
Communication GuideCommunication Standards
  • Evidence-based messages that build support for
    public health
  • Guidance about graphic design
  • Sample materials on CD-ROM
  • Can be customized
  • Available in desktop and professional printing
    formats

25
Communication GuideCommunication
StandardsMessages
  • Use the key benefit message as often as possible
    exactly as written
  • Healthy People Build Strong Communities
  • Use core service messages when describing one of
    the four core service activities
  • Use exact wording at least once
  • Mimic or apply preferred language and personality
    for the six other essential services

26
Communication GuideCommunication
StandardsMessages
  • Boiler Plate Language (page 11)
  • Healthy people build strong communities. Health
    problems can interrupt lives. By protecting and
    promoting health, public health in Kansas helps
    people succeed in school or on the job, raise
    healthier families, contribute to a more vibrant
    Kansas economy, and participate fully in their
    communities.
  • Insert at the end of press releases, fact sheets,
    reports, Web sites, etc.
  • Do and Dont Words
  • Use as described, page 11-12

27
Communication GuideCommunication
StandardsMessages
  • Important Concepts to Emphasize (page 13)
  • Use these as appropriate to the situation
  • Copy exactly or modify but be careful to use Do
    and not Dont words
  • Add local examples of the concept to create
    interest in your local audiences

28
Communication GuideGraphic StandardsColors (p.
14)
29
Communication GuideCommunication StandardsFonts
(p. 15)
  • Be consistent
  • Minimum 10 point
  • Serif fonts for printed documents
  • Sans Serif for electronic
  • Preferred Serif Fonts
  • Berling or Garamond
  • Preferred Sans Serif Fonts
  • Trade Gothic or Helvetica Condensed
  • .

30
Communication GuideCommunication
StandardsPhotos (p. 15)
  • Use photos and not clipart when possible
  • The images on the CD-ROM are royalty free for
    these materials
  • Three keys to KS Look
  • Diversity
  • Local landmarks, images, icons
  • Cropping photos into circles

31
Communication GuideCommunication
StandardsGraphic Design Elements ( p. 16)
  • Color bars at top of pages
  • Single color on one column
  • Multi-color, alternating, on multi-panel docs
  • 1-point vertical rule to the left of text for
    highlight
  • Blue or yellow colors
  • Positioned 6-12 points from text

32
Communications Examples
  • All are on the CD-ROM
  • Desktop and professional printing artwork
  • Word, PDF, PowerPoint, and Quark
  • Low resolution and high resolution
  • All use the Kansas Public Health Communication
    Building Blocks
  • All have local examples embedded
  • All are customizable for your local examples

33
Building SupportTelling Our Story
  • Use these evidence-based messages as often as
    possible
  • Consistency and repetition are important in
    communication outreach
  • Reminds people about what they value in public
    health
  • Professional and flexible graphic designs
  • A set of starting materials

34
Appendices Acknowledgments
  • Appendix A
  • Detailed explanation of research processes and
    findings
  • Appendix B
  • An example of communicating about the core
    service Safeguarding Public Health Laws and
    Regulations
  • Tips and pointers
  • Acknowledgements

35
Small Group ActivityCore Services Local
ExamplesPick any two 50 minutes each
  • Develop local example slides and the accompanying
    text for one of the four core services in the
    PowerPoint slide show
  • Develop a fact sheet to communicate a specific
    local program to the business community for one
    of the four core services
  • Develop talking points to accompany budget
    requests for one of the four core services

36
Closing CommentsYour thoughts
  • What else do you need?
  • What works well in this training?
  • What needs revision?
  • What additional technical assistance will you
    need?
  • Call Edie for access to contract assistance

37
Contact Information
  • Kirby Marketing Solutions
  • Marketing research, development, and strategy
  • Susan D. Kirby, Dr.P.H.
  • susan_at_kirbyms.com - www.kirbyms.com
  • The Watson Group
  • Creative message development, graphic design,
    marketing strategy
  • Danie Watson
  • danie_at_watsongroupmarketing.com
    www.watsongroupmarketing.com
Write a Comment
User Comments (0)
About PowerShow.com