The Customer Wants to Know Transparency

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The Customer Wants to KnowTransparency
theNew World of DiamondsMr. Amihai Zivan
SussholzYEI- Yahalomei Espeka International Ltd.
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YEI at a Glance

• Founded in 1969
• Sightholder since 1993
• Serves hundreds of clients from 6 offices in
  major worldwide diamond centers
• Specializes in fine-make small round diamonds
  under 1ct
• Capable of catering to very specific client
  requests (special sizes)
• Over 2,600 employees in two manufacturing
  facilities
• State-of-the-art production facility in Panyu,
  China

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Luxury Jewelry - Raising Standards

• THEY WANT MORE!
• More services
• More partnership particularly in product
  development and marketing
• More flexibility
• More attentive to make
• More careful about quality - end-customer is more
  informed

Luxury jewelry manufacturers want more
professional partners who provide transparency
and real added value
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Expectations
CUT
CUT
SUPPLY
VALUE
Sorting and ease- of-ordering
Inventory / Availability
Fine-make diamonds (or other specialty)
Partnership via joint marketing initiatives
Conveniently located offices
Efficient, ethical sourcing
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How it Works _at_ YEI
Value Pre-sorted product and easy ordering as
well as joint marketing programs and other
value-added services.
Cut Highest standards for fine-make production.
Supply Customers have what they want available
when and where they need it.
Professionalism Have attained and exceeded
industry standards for production and ethical
practices (BPP, ISO).
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Cut

• Maintain high-quality rough sourcing capabilities
  (located in Israel).
• Sightholder status enhances customer confidence
  in the product.
• Excellent reputation for fine-quality make backed
  up by experienced, well-trained staff and
  top-notch facilities.

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Supply - Sorting
For both large and small clients, pre-sorted
product helps clients save time and money.

• Over 2000 assortments available.
• Customers can purchase specific sizes and not
  only parcels.

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Supply Inventory/Availability
Having a large inventory means the customer
doesnt need to maintain one.

• Each of over 2,000 items are stored
  independently.
• Online Harmony stock system allows customers to
  know exactly whats available.
• Worldwide offices to reduce time for
  communication
• /delivery

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Value - Ease-of-Ordering

• Clear Code - YEIs proprietary coding system
• Developed as The Espeka Language and upgraded
  over the years.
• Order precisely the stones they need, with no
  leftovers and no bulk packages.
• Simplifies ordering and especially reordering

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Value - Partnership

• YEI has developed joint marketing initiatives
  with both U.S. and Asian jewellery manufacturers

• PERFECTLY MATCHED DIAMONDS
• Identically-cut fine-make stones manufactured
  by YEI.
• Jewelry created by retailer
• Marketing Advertising - developed jointly
• Support includes advertising,
  in-store materials and staff training

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Value - Partnership (cont.)

• Establishing clear objectives and goals (which
  each side needs to consider and agree upon)
• Expectations, milestones for success, etc
• Understanding the local market and consumer
• Choosing the right communications approach
• Maintaining consistency (over time/geography)

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Professionalism

• Excellent reputation for fine-make diamonds
• State-of-the-art China manufacturing complex
  excellent evaluation in annual BPP review
• Exceed industry standards so clients can be more
  confident in product
• ISO 9001 certification achieved in early 2008

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Who Wins?

• EVERYONE!

Clients Better service, lower costs
YEI Satisfied customers
Industry Progressive practices become the norm
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• Leading the way to the
• New World of Diamonds