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4PSA VoipNow


4PSA VoipNow, the solution for hosted PBX ... Company develops software ... monthly lease pricing, we deliver unmatched features and unbeatable pricing. ... – PowerPoint PPT presentation

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Title: 4PSA VoipNow

4PSA VoipNow for Hosting Providers
Bogdan Carstoiu CEO, Rack-Soft (4PSA)
4PSA VoipNow for Hosting Providers
  • Agenda
  • Rack-Soft / Parallels partnership
  • Hosting environment today
  • VoIP, unified communications and SaaS
  • 4PSA VoipNow, the solution for hosted PBX
  • VoipNow Plesk Module, integration between
    VoipNow and Plesk

Parallels Summit 2008 Presentation
4PSA VoipNow for Hosting Providers
  • Rack-Soft introduction
  • The company behind 4PSA, brand created by
    Rack-Soft in 2002
  • Headquarters in Bucharest, Romania
  • Company develops software solutions for service
  • ISO 9001 Quality Management Certified by TÜV
  • Product line 4PSA VoipNow, 4PSA DNS Manager,
    4PSA for Plesk, custom solutions for providers
  • Five years of successful collaboration with
  • 4PSA makes the most popular and successful
    addons for Parallels Plesk
  • 4PSA resells and supports Parallels Plesk and
    Virtuozzo products
  • Parallels will start to resell 4PSA VoipNow
    starting with June 2008

Parallels Summit 2008 Presentation
4PSA VoipNow for Hosting Providers
  • Typical Hosting Company Daily Questions
  • Fact Customer demands increase, business
    customers require more sophisticated solutions.
    Solution We need better technology.
  • Fact Small companies realize that it's more
    efficient to get a hosted service. Solution
    Can we present something appealing for them?
  • Fact We have to remain competitive, so we
    must cut costs. Solution Ok, you are fired.
    Just joking, we first need automation.
  • Fact Daily, manual, repetitive tasks prevent
    our company expansion.
  • Solution Automation saves resources.
    Employees can focus on tasks that can grow the
    business, like implementation of new services,
    optimization of existing ones.
  • Fact Customer support and personal contact is
  • Solution Great, what about getting a
    registered trademark? (Forget it, others did)
  • Fact We must differentiate from our
  • Solution Have we correctly identified our

Parallels Summit 2008 Presentation
4PSA VoipNow for Hosting Providers
  • Why so many questions?
  • Market is extremely dynamic. Demands are
    changing. New opportunities appear.
  • Multi billion online service companies build
    HUGE datacenters. They are definitely preparing
  • Are you sure that you know your tomorrow
  • What can you do now?
  • Ride the wave, dont follow it.
  • Anticipate market and demands
  • Address current opportunities today
  • Target new customers and expand services to
  • Increase your income, your customers need new
  • Consolidate and optimize existing services

Parallels Summit 2008 Presentation
4PSA VoipNow for Hosting Providers
  • Everyone agrees that the market is ready for
    SaaS. Others say that 100 hosted
    infrastructures are close. What about VoIP?
  • Focus on VoIP at enterprise level
  • Public perception is improving
  • Groups advertising VoIP security problems are
    loosing ground.
  • Why? VoIP is certainly more secure than a PSTN
    phone. Encryption standards are emerging.
  • Big players try to educate market about VoIP.
    CTO Its about time to replace our legacy
  • Decision makers understood that VoIP means
    service at another level, no cheap international
  • From the technical point of view the market is
  • Companies want to start implementing a VoIP
    service. They demand unified communications
  • So that demand will soon explode. Your customers
    need better communication services.
  • Are you ready to provide the service?

Parallels Summit 2008 Presentation
4PSA VoipNow for Hosting Providers
Unfortunately today VoIP technology is still
paying tribute to years of broken
marketing Why? Traditional VoIP providers
focused on reducing calls cost rather than on
user experience. Indirectly they advertised poor
call quality. But Why? Most VoIP providers had
only telecom experience. Their main target was
what they did best, signaling and transporting.
This killed many innovative services. Fortunately
things changed! Let's analyze the communication
needs of a typical company.
Parallels Summit 2008 Presentation
4PSA VoipNow for Hosting Providers
  • Enterprises do not need cheap calls, they only
    want voice and video communications that add
    value to company processes
  • Unified communications (email / voicemail / fax)
    at minimum
  • Distribution of calls on customer service and
    sales queues
  • Digital receptionist services
  • Conferences between extensions and public phone
  • Call reports, efficiency reports for customer
    service, sales, etc
  • Employees must manage their communication
    preferences without assistance from IT
  • Legal calls monitoring
  • Integration with existing systems like Outlook,
    CRM, ERP, browser, etc
  • Free calls between worldwide branches
  • Can we satisfy these requests today?

Parallels Summit 2008 Presentation
4PSA VoipNow for Hosting Providers
Enterprise PBX services
London office
Mobile workforce
Local network
Local network
Interface card or VoIP gateway
Public Conference room
VoipNow server
Saltes Team Queue
New York office
PSTN network
External conferencing
Mobile conferencing
4PSA VoipNow for Hosting Providers
  • 4PSA VoipNow
  • Mature product, soon in the third year of
  • Already installed on more than 2000 servers
  • Designed to satisfy business requirements, not
    to edit configuration files
  • Answers to the most important provider demands
  • multitenant architecture
  • easy to deploy
  • automates processes
  • ready for virtualized environments
  • ready to scale
  • low cost maintenance
  • based on open source software and standards

Parallels Summit 2008 Presentation
4PSA VoipNow for Hosting Providers
  • VoipNow development plans
  • Roadmap settled for the next 14 months, more
    than 20 innovative features (unique on the
    market, do not exist on any other VoIP software
    or hardware, targets automation, user
    experience, business integration, user mobility)
  • Focus on integration with third party business
  • 4PSA VoipNow Cluster, a carrier grade version of
  • Completion of transition steps to unified
    communications using VoipNow API
  • Improvement of automation tools and usability

Parallels Summit 2008 Presentation
4PSA VoipNow for Hosting Providers
  • Advices to hosting companies
  • Adopt VoIP early. Hosting, SaaS, communication
    services are meant to be integrated. Dont miss
  • VoIP market is currently like webhosting hosting
    in late nineties. Did I said that VoIP market
    will triple in the next two years in North
  • Deliver services, not minutes
  • By selling minutes your margin is up to 20.
    Requires high volume, expensive infrastructure,
    high initial investment.
  • By selling services your margin should not be
    less than 200.
  • Upsell to your customers. Most companies have
    only a presentation website/small server. You can
    charge SMB market 10x more for communications
  • Design customized services for your own
    customers. Check 4PSA selling scenarios and
  • Large hosting company? Data Center? Add VoIP
    servers/VPS to your standard offer. Bundle them
    with Paralles Plesk. They are integrated.

Parallels Summit 2008 Presentation
4PSA VoipNow for Hosting Providers
  • What Parallels and 4PSA prepared for you
  • Parallels KA licensing server integration to
    easily deploy VoipNow licenses
  • Aggressive monthly lease pricing, we deliver
    unmatched features and unbeatable pricing. Pay as
    your customers grow.
  • Plesk integrated. VoipNow Plesk Module allows
    you to add VoipNow support to Plesk accounts. Get
    everything under a single interface hosting /
    SaaS / VoIP
  • Sales and technical support, ready to help you
    start deploying VoIP
  • Selling scenarios, whitepapers, online WebEx
    sessions, on-site trainings

Parallels Summit 2008 Presentation
4PSA VoipNow for Hosting Providers
THANK YOU ! Questions?
Parallels Summit 2008 Presentation
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