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VAME 2008 Annual Conference Marketing: Building Future Leaders

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Richmond, VA. VAME portion: Monday, Wednesday, and Thursday ... Anaheim, CA. 2008-2009 Theme: 'Make Your Mark' VA DECA's Accomplishments. for 2007-2008 ... – PowerPoint PPT presentation

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Title: VAME 2008 Annual Conference Marketing: Building Future Leaders


1
VAME 2008 Annual Conference Marketing Building
Future Leaders
  • Sharon W. Acuff
  • Marketing Specialist
  • Virginia Department of Education
  • Office of Career and Technical Education

2
Welcome!
3
President Sandy Atkinson
4
Past President Sharon Acuff
5
President Elect Pat Edwards
6
Secretary Jean Draper
7
Treasurer Katy Roche
8
Public Relations Don Gresham
9
Western Area Director Donna Marinus
10
Eastern Area Director Phyllis Slachter
11
Northern Area Director Susan Loizou
12
Upcoming VAME Annual Conferences
  • August 3 - 6, 2009
  • State Joint Conference
  • Richmond Convetion Center
  • VAME Hotel Crowne Plaza Downtown
  • Richmond, VA
  • VAME portion Monday, Wednesday, and Thursday
  • Joint day for all program areas Tuesday

13
Professional Organizations
  • Virginia Association of Marketing Educators
    (VAME) 20
  • Virginia Association Career and Technical
    Education (VACTE) 20
  • American Association of Career and Technical
    Education (ACTE) 60

14
Student Organization
DECA State Leadership Conference March 13-15,
2009 Norfolk, VA 2008-2009 Theme Virginia
DECA Where Magic Happens
15
Student Organization
  • International Career Development Conference
  • April 29 May 2, 2009
  • Anaheim, CA
  • 2008-2009 Theme Make Your Mark

16
VA DECAs Accomplishments for 2007-2008
  • There are 230 Marketing Education programs in 87
    schools divisions
  • 13,077 students affiliated at the state and
    national level a 12 - member increase over last
    year with 202 active school chapters

17
VA DECAs Accomplishments for 2007-2008
  • Largest state association in the country for four
    years running with Wisconsin doing their best to
    catch us
  • First state to ever pass the 13,000 mark in the
    62-year old DECA organization
  • Largest state leadership conference was 2,235
    participants in 2006-2007 with a new record of
    2,543 for 2007-2008

18
Officer Training Conference (OTC) New Title
Fall Leadership Training (FLT)
  • Fall Leadership Training
  • October 25, 2008
  • Holiday Inn Select
  • Lynchburg, VA

19
Revised Marketing Curriculum 2008
  • Introduction to Fashion Design and Marketing
    (share this course with Family and Consumer
    Sciences
  • Shannon Orr, Goochland HS
  • June Pate, Dinwiddle HS
  • Jane Ward, Thomas Dale HS

20
Revised Marketing Curriculum 2008
  • Hotel/Motel Marketing
  • Nancy Brandon, Colonial Forge HS
  • Patricia Gilliam, Petersburg HS
  • Melynda Rose, Brooke Point HS
  • Felicia Scales, I. C. Norcom HS

21
Revised Marketing Curriculum 2008
  • Advanced Hotel/Motel Marketing
  • Leslie Perry, Highland Springs Technical Center
  • Pat Edwards, Chantilly Academy
  • Lynne Williams, Advanced Technology Center
  • Kim Galeano, Marshall Academy
  • Name change Hotel Marketing

22
Revised Marketing Curriculum 2008
  • Fundamentals of Marketing
  • New name Introduction to Marketing (18 and 36
    week)
  • Karen Barnes, Oscar Smith HS
  • Shelley Binzel, Chantilly HS
  • Greg Jessee, Coeburn HS
  • Liz McDowell, West Springfield HS
  • Nacine Miller, John Marshall HS
  • Anita Rhodes, Clover Hill HS
  • Kim Smith, Chancellor HS
  • Dee Strauss, King George HS

23
Revised Marketing Curriculum 2008
  • Marketing
  • Suzanne Campbell, King William HS
  • Lou Owens, Culpeper County HS
  • Terri Palmer, Courtland HS
  • Katy Roche, Chancellor HS
  • Kyle Thomas, Fort Chiswell HS
  • Shane Thomas, Chantilly HS

Revised Marketing Curriculum 2008
24
Want to Serve??
  • If you interested in serving on a curriculum
    writing team
  • E-mail
  • Sharon.acuff_at_doe.virginia.gov

25
Revised Marketing Curriculum 2008
  • Advanced Marketing
  • Jennifer Gardner, James Madison HS
  • Sarah Noble, Grassfield HS
  • Stephanie Thompson, Springfield Classroom on the
    Mall
  • Meghan Timlin, Kempsville HS
  • Richard Totten, Hanover HS
  • Gary Worley, Varina HS

26
Curriculum Frameworks on VERSO
  • National Marketing Standards
  • Process Skill Questions
  • DECA Events Correlations
  • Virginias All Aspects of Industry
  • Virginias Workplace Readiness Skills
  • Cluster Level Knowledge and Skills

27
Curriculum Projects for 2008- 09
  • Real Estate Marketing
  • Internet Marketing
  • Fashion Marketing
  • Advanced Fashion Marketing
  • Entrepreneurship

28
Want to Serve??
  • If you interested in serving on a curriculum
    writing team
  • E-mail
  • Sharon.acuff_at_doe.virginia.gov

29
Credentialing and Assessment
  • NEW
  • All Marketing Courses
  • Can use the Workplace Readiness Skills test plus
    one of the IC3 exams
  • Living On-Line is the recommended IC3 exam to use

30
Credentialing and Assessment
  • Marketing, Fashion, SER, Travel and Tourism,
    Hotel, and Financial Services
  • National Professional Certification in Customer
    Service (NRF)
  • Sales Certification (NRF)
  • (Must pass Customer Service first)
  • Retail Trades Assessment (NOCTI) (Advanced
    Marketing, Advanced Fashion, Advanced Global
    Marketing, Marketing Management)

31
Credentialing and Assessment
  • Hotel/Motel
  • Lodging Management Program Certification Level 1
    (AHLA)
  • Lodging Management Program Certification Level 2
    (AHLA)
  • Hospitality Management Food Beverage
    Assessment (NOCTI)
  • Hospitality Management Lodging Option (NOCTI)
  • Start Certification (AHLA)

32
Administrative Planning Guide
  • The Best Kept Secret!!
  • http//www.doe.virginia.gov/VDOE/Instruction/CTE/a
    pg/
  • Course Descriptions
  • Course Sequences
  • Completer Status
  • Certifications, Licenses, and Assessments
  • Career Clusters

33
Industry Certification Teacher Academies
  • Certification testing in
  • Customer Service
  • Sales
  • Roanoke Arnold R. Burton Technical Center
  • Richmond Germanna Community College,
    Fredericksburg
  • Dates and times to be announced by email
  • must be certified in Customer Service before
    taking Sales.

34
Career Clusters
35
Career Cluster Marketing, Sales, and
Service Cluster Pathways Management and
Entrepreneurship
Professional Sales and Marketing
Buying and Merchandising
Marketing Communications
and Promotion
36
Career Cluster Finance Cluster Pathways
Financial Investment Planning
Business Financial Management
Banking Related
Services
Insurance Services
37
Career Cluster Hospitality Tourism Cluster
Pathways Restaurants and Food/Beverage Services

Lodging
Travel Tourism
Recreation, Amusements Attractions
38
Career Cluster Business, Management
Administration
Cluster Pathways Management
Business
Financial Management Accounting
Human Resources
Business
Analysis
Marketing
Administrative Information Support

39
Cooperative Education
  • State Figures
  • 2006-2007 2007-2008
  • Students 10,426 10,224
  • Employers 9,507 9,696
  • Wages 47,087,618 45,201,288
  • Marketing Program Figures
  • Students 7,168 6,975
  • Employers 6,595 6662
  • Wages 33,095,454 30,654,894

40
Marketing Program Enrollment
  • 2000-2001 23,978
  • 2001-2002 23,990
  • 2002-2003 25,053
  • 2003-2004 26,246
  • 2004-2005 28,646
  • 2005-2006 30,087
  • 2006-2007 33,164
  • 2007-2008 34,514

41
Sports Marketing The Fastest Growing Course
  • 2000-2001 2,945
  • 2001-2002 2,812
  • 2002-2003 3,671
  • 2003-2004 4,215
  • 2004-2005 4,751
  • 2005-2006 5,469
  • 2006-2007 6,780
  • 2007-2008 7,433

42
Fashion Marketing
  • 2000-2001 3,069
  • 2001-2002 2,956
  • 2002-2003 3,132
  • 2003-2004 3,529
  • 2004-2005 3,986
  • 2005-2006 4,415
  • 2006-2007 4,476
  • 2007-2008 4,860

43
Marketing
  • 2000-2001 8,589
  • 2001-2002 8,184
  • 2002-2003 7,804
  • 2003-2004 7,876
  • 2004-2005 7,757
  • 2005-2006 7,877
  • 2006-2007 7,735
  • 2007-2008 7,852

44
Cooperative Education
  • 2001-2002 8,147
  • 2002-2003 7,770
  • 2003-2004 6,837
  • 2004-2005 7,035
  • 2005-2006 6,634
  • 2006-2007 7,168
  • 2007-2008 6,975

45
Marketing Listserv
  • To subscribe to the listserv contact
  • Sharon Acuff
  • Sharon.acuff_at_doe.virginia.gov
  • 804-225-2846

46
Marketing Equipment List
  • Newly revised and posted August 1 CTE Web Site
  • Now includes equipment for school store

47
Federal Minimum Wage Hike
  • July 24, 2007 5.85
  • July 24, 2008 6.55
  • July 24, 2009 7.25

48
  • What is the reason for your success?
  • Hard Work
  • and
  • Dedication

49
  • One looks back with appreciation to the
    brilliant teachers, but with gratitude to those
    who touched our human feelings. The curriculum
    is so much necessary raw material, but warmth is
    the vital element for the growing plant and for
    the soul of the child.
  • - Carl Jung

50
  • http//www.teachermovie.com/
  • http//www.stservicemovie.com/
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