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These are difficult times for newspapers
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• These are difficult times for newspapers

The collapse of print advertising and the
downturn in sales has led to an urgent search for
new ways to monetize the subscriber base.
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• Web 2.0 Friend or Foe?

• Threat - Web 2.0 is killing the industry
• Subscribers are moving away from print media
• Advertisers are following the subscribers
• Web 2.0 the biggest threat to traditional media
  companies
• Opportunity Harness the power of Web 2.0
• Increase engagement with subscriber base
• Targeted advertising increases revenues
• Lower cost through better use of social media
  technology

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• Web 2.0 Can Drive Revenues

• Social Media benefits
• Cost Requires a far smaller monetary investment
  than traditional media usually does.
• Interactivity Generates ongoing conversations
  between multiple individuals.Marketing Social
  media leverages pull marketing while traditional
  media relies on push marketing strategies.
• Contents Social media contents come directly
  from individual consumers.
• Market/Audience Reaches and influences a highly
  targeted or niche market.
• Loyalty Improve highly your audience loyalty.

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Monetizing Your Subscriber Base By Creating An
Interactive Community
Subscribers participating in an on-line community
drive higher number of page views than
traditional on-line newspapers.

• This leads to increased profits via
• Sale of banner ads
• Video advertising
• Rich media
• Sponsoring
• Polls combined with the SMS voting to generate
  new revenue streams

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Here is where can help you

• Our platform offers publishers a social media
  solution that delivers a community attached to
  your on-line newspaper.This generates on-line
  publishing content contributed by both the
  publisher and the readers.

Readers
Publishers
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provides you with

• Easy integration with your newspaper website.
• Parallel community website for your subscribers
  to submit their news, including photos and
  videos.
• Social networking tools, such as sharing,
  comments and voting
• Friend connectivity
• Interactive tools, such as polls, discussion
  topics and promos 

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Benefits of Using

• New areas of advertising thanks to the increase
  in content and pages visited as users interact
  with the community
• Increased profits via the sale of targeted banner
  ads and promotions within those areas
• A much higher number of page views than what an
  on-line newspaper normally obtains
• Recapture revenue lost due to falling print
  advertising and slowing sales
• Engage your readers on the web
• And most of all Recapture your readers loyalty
  through a sense of community.

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• Product Features

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• Integration and Registration
• Easily integrated into the Newspaper current
  site.
• Can retain their current users database without
  requiring new registration.
• New users can independently join or use their
  facebook profiles.

YOUR NEWSPAPER
Login and Registration
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• Friends Activity News Feed
• When users are logged in, a special feed is shown
  in the home of the newspaper.
• The feed Brings the latest friends activity from
  de community.
• Users can be up-to-date on their friends
  activities, within your newspaper.

YOUR NEWSPAPER
Friends Activity Feed
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Social Network with Ireport capabilities Users
can bring the news to the site They can upload
notes ,videos and photos This way, new content
is added constantly And it generates interactions
within the community
YOUR NEWSPAPERS COMMUNITY
Logged-in User
Reports Categories
Users Reports
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• Published Content can be
• Shared with Friends, vía e-mail or other social
  networks tools
• Voted
• Commented

YOUR NEWSPAPERS COMMUNITY
Share
Vote
Comment
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• User Profile Page
• Update personal information
• Keep updated on community and friends activity.
• Manage historical comments
• Uploaded videos, photos and news reports

YOUR NEWSPAPERS COMMUNITY
Toolbar
Control Panel
Friends Activity Feed
Stats
Friends List
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Users comments in Newspaper User's comments in
the newspaper are displayed with his profile
photo, his first and last name, number of photos,
videos, reports and friends. This Enables users
to find more contents and relate with others.
NEWSPAPERS ARTICLE
Users Comments
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Search Browse Function Users can browse all
the different contents, and Arrange the results
by newest, more popular etc.
YOUR NEWSPAPERS COMMUNITY
Search
Content to browse
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Monetizing Your Subscriber Base
Sponsoring
Sponsored Videos
Advertising Space
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• For more information, you can visit
  www.tootimes.com

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• Thank You!