Unit Eight: From a Primitive Tribe to a Global Village

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Unit Eight From a Primitive Tribe to a Global
Village
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Objectives

• By the end of this unit, you should be able to
• ? have an overall picture of the history of
  human communication
• ? have a good understanding of the effects the
  development of technology has on communication
• ? compare human communication with animal
  communication
• ? communication by using some hi-tech language
• ? be more adaptable in our global village

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Contents
The Second Extension of Man
The Third Extension of Man
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1. Man and Animal
? Could you speculate the ways that human
ancestors possibly communicated?

• ?The understanding of animal behavior may lead to
  fresh insights into human non-verbal
  communication, and may also give us some clues as
  to how language came into existence.

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1. Man and Animal

• Understanding animal behavior

Anecdote?2
Anecdote?1
Anecdote?3
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1. Man and Animal

• Discovering the amazing language of honey bees

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2. The First Extension of Man there-and-then
communication

The oldest picture writings were scratched or
painted on birch bark or animal skins, and could
be used for communication between people who
spoke different languages.
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2. The First Extension of Man there-and-then
Communication

• Before paper was produced bamboo slates were
  used in China, the Egyptians used the papyrus
  strips
• As early as 100 BC paper was used to record
  history in China the method was introduced to
  Europe 1,000 years later.
• The later Han dynasty (25-220) the technique of
  printing was invented.
• The middle of the 15th century movable type was
  invented.
• The 17th century news sheets appeared, and
  eventually newspapers and magazines followed.
• The early 19th century steam power was used in
  printing.
• 1884 typesetting machines were patented.

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3. The Second Extension of Man transcending
distance and time

• Four ways for long distance communication
• Telegraph
• Telecommunications
• Radio
• Television

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4. The Third Extension of Man replacing
human brain with an Electronic Mind

• Talk to your computer
• Recognize your computer

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5. Globalization

• Going global is great, but an entirely different
  tone
• was heard
• Globalization is a menace to mankind.
• Globalization will make the powers more powerful
  but the weak weaker and the poor poorer.

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5. Globalization

• Overseas influence on product labels and
  entertainment
• programs
• Respecting diversity
• Being polite to your partner
• Being aware of the pitfalls in stereotyping your
  partner

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6.Homework

• Case analysis
• An American went to Chinese home. He was offered
  some
• tea. Just when the first cup was about to finish,
  more tea
• was added. The visitor drank the second cup. Then
  the cup
• was filled the third time. Then he drank it,
  then until the
• visitor was quite full. Why?

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6.Homework

• The Key to the Question
• The culture for treating visitors is vary from
  country to country.
• In China, hosts believed that putting food onto
  the visitors plate is
• A way to show their hospitality, but the
  Americans kept finishing
• all the food on their plate to show their
  politeness.
• Therefore, the Americans got quiet full.

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Thank you !