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Sustainable Advantage through Business Intelligence

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OLAP. Performance. Management. Insight- Driven. Action ... OLAP. Data Mining. Data Integration. Business process integration. Knowledge is your key to success ... – PowerPoint PPT presentation

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Title: Sustainable Advantage through Business Intelligence


1
Sustainable Advantage through Business
Intelligence
  • Raymond Au
  • Oracle Asia Pacific

2
Your Problem
3
Business Challenges Facing Financial Services
Industry
Competitive Dynamics Driven Pain Points
External Regulations
Customer-centric business models
Convergence Consolidation Commodi- tization
High Attrition Rates
Reduce Risks Default Costs
2. Maximize Sales Service Efficiency
Effectiveness
3. Increase Customer Loyalty Reducing Attrition
1. Manage Relationships Across Products Channels
4. Identify Attract Right Customers
5. Turn Compliance Effort into Operational
Advantage
Intelligent Insight Challenge
4
The Challenges Were Hearing
5
Need for a Complete View of Business
Platform
People
Processes
Customers
Partners
6
Example The Value of Customers
7
The Top Concerns of CEOs
8
Revenue vs Profitability
9
Using Insight to Drive Actions and Customer
Interactions
Intelligent Interaction
Relative Value
Insight- Driven Action
Performance Management
Query and OLAP
Transaction Reporting
Generational Step
Here are your reports
I can explore my data
How am I doing vs. goals?
What is my best opportunity? What should I do
next?
What should I do right now at the moment of
contact?
10
Trends in Business Analytics
Multi-Vendor BI Strategies
  • Unnecessary Software Spending
  • Excessive Training Development and Support
  • Multiple Versions of Truth

11
Business Intelligence Platform
Customer Data
Data Warehouse
Reporting
Operational Data
Materialized Views
Querying
Data Integration
OLAP Cubes
Partitioning
External Data
Analysis
Data Mining
Enhanced Analytics
Metadata
12
Trends in Business Analytics Empower All Users
- Not Just the Few
STRATEGIC
TACTICAL
ACTIONABLE
RELATIONSHIP
INFORMATIVE
13
Banking Analytics Range of Solutions
Risk Manager
Private Banker
Branch Manager
Teller
Credit Manager
Executives
Commercial Banker
Marketer
Business User Areas
Accounts Analytics
Service Analytics
Marketing Analytics
Consumer Analytics
Executive Analytics
Sales Analytics
SR Aging Customer Satisfaction Resolution Rates
Service Rep Effectiveness Referrals Analysis Servi
ce Trends MORE
Campaign Scorecard Response Rates Customer Lifeti
me Value Product Propensity Leads Analysis Loyalty
and Attrition MORE
Product Sales Trends Referrals tracking Household
Penetration Product Bundling Product Propensity P
roduct Profitability MORE
Business Performance Sales Performance Marketing R
esults Service Effectiveness Product Trends Assets
Value MORE
Call Reports Credit Risk Attrition Trends Custom
er Portal Analytics Maturity Analysis Events
Triggering MORE
Balance Trend Account Openings Share
of Wallet Delinquency Analysis Holdings Value Frau
d Prediction MORE
Functional Solutions
14
Frontend Analytics for Retail Banking
  • Deliver relevant insight to users across the bank
    including
  • Best-practices KPIs across lines of business
  • Executive
  • Consumer Banking
  • Credit
  • Credit Card
  • Private Banking
  • Marketing
  • Pre-built mappings to operational CRM for quick
    alert creation

15
Frontend Analytics for Institutional Finance
  • 6 Line of Business specific dashboards, for
    Institutional Finance
  • Institutional Sales
  • Investment Banking
  • Corporate and Commercial Banking
  • Wealth Management
  • Separate Account Management
  • Investment Holdings

16
Analytic Workflows Financial Analytics
Business Objectives / Issues
Maximize Cash Flow
Is DPO on target?
Is DSO on target?
Is Overdue Balances trending up?
Are Payment Terms in compliance?
  • Business Function Receivables
  • Role Director, Credits Collections
  • Objectives
  • 1) Maximize Cash Flow
  • 2) Control Risk of Receivables Portfolio

Gain Insights
How long is the underlying Overdue Balance
pending?
What is the aging of Due Balances?
Who are the Customers and Collectors?
Drill to Due Balances by Region
Drill to Overdue Invoice Detail
Take Action
Target collection efforts to reduce overdue
balances
17
Analytic Workflows Financial Analytics
Business Objectives / Issues
Maximize Cash Flow
Is DSO on target?
Is Overdue Balances trending up?
Gain Insights
How long is the underlying Overdue Balance
pending?
Drill to Detail
Who are the Customers?
Drill to Overdue Invoice Detail
Take Action
Target collection efforts to reduce overdue
balances
18
Backend Financial Analytics Comprehensive View of
Financial Performance
General Ledger Incorporates detail-level general
ledger transactions and cash flow analysis across
locations, customers, products, sales
territories, distribution channels, and business
units.
Payables Analytics Provides visibility into
payments due to suppliers and expense line detail
so managers can manage cash outflows and control
expenses. When combined with Supply Chain
Analytics, it allows full procurement analysis
from Requisition to Check.
Profitability Analytics Identifies the customers
and transactions that are providing maximum
profits by product, location, department, and
geographic detail. When combined with Marketing
Analytics, it enables analysis of Campaign ROI
and assists in customer segmentation.
19
Backend HR Analytics Driving Return on Human
Capital Investment
Compensation Increase performance of organization
by understanding and leveraging pay and
performance relationship. Decrease costly
compensation errors.
HR Performance Objectively assess HR
organizations performance on periodic basis.
Drive HR to more strategic role in organization
by showing return on HR investment.
Operations Reduce cost and time associated with
compliance reporting. Increase employee
satisfaction and retention by managing overall
profile and background of workforce. Drive lower
HR costs through reduced recruiting and
terminations
20
Summary
  • Build a robust, end-to-end, integrated BI
    Platform
  • Dashboard
  • Adhoc query
  • OLAP
  • Data Mining
  • Data Integration
  • Business process integration
  • Knowledge is your key to success
  • Customer value knowledge is only half the battle
  • Customer affinity is not equal to customer
    profitability
  • Successful implementation depends on
  • Good Technology, Motivated People, Good Strategy

21
Enabling Banking Customers
22
(No Transcript)
23
Raymond Au raymond.au_at_oracle.com 65 8112 7093
Thank You
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