How is the emphasis on body image in the media harmful to society, if it is

1
How is the emphasis on body image in the media
harmful to society, if it is?
2
Some Definitions

• Body Image
• An intellectual or idealized image of what ones
  body is
• or should be like

Mass Media Any of the means of communication as
television, radio, or newspapers, that reach very
large numbers of people
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Causes Why does the media influence body image?

• Media Manipulation
• Economics

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Effects The Culture of Thinness

• Eating Disorders
• Low Self-Esteem
• Distorted Mindsets

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Televisions Impact

• 69 of female television characters are thin,
  only 5 are overweight.
• The average woman sees 400 to 600 advertisements
  per day
• By the time a girl is 17 years old, she has
  received over 250,000 commercial messages through
  the media
• 90 of all girls ages 3-11 have a Barbie doll, an
  early role model with a figure that is
  unattainable in real life.

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Magazines Impact

• A comparison of the 4 most popular men and
  womens magazines showed that in 48 issues of
  womens magazines there was a total of 63 diet
  food ads. The total ads for men was 1.
• Womens magazines have 1/2 times more ads and
  articles about promoting weight loss than mens
  magazines do.

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Reality Checks

• Todays fashion models weigh 23 less than the
  average female
• Less than 5 of women naturally possess the body
  type portrayed in advertising
• At age 13 53 of american girls are unhappy with
  there bodies, by the time they are 17 that number
  grow to 78
• 80 of 10-year-old girls have dieted

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Mixed Messages

• On any given day, flip on the television and
  youll see skinny, flawless actresses alongside
  commercials for your favorite junk food.

This or That?
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Inside Attempts at Perfection

• Alteration of shapes and sizes
• Elimination of facial imperfections
• Combination of different photos to create the
  perfect image
• Photo images can be completely computer generated

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Guys???

• Though not as prevalent, similar to women, the
  media portrays men as being lean and muscular
• Men feel they have to attain this image suffer
  imperfections

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Solutions to the body image epidemic

• The media should portray a more realistic variety
  of body images
• It also should be focusing on all the ways that
  there messages are negativly influencing
  individuals in our society
• As an individual you can
• - stop comparng yourself to models
• - exercise to make yourself feel better
• - realize you cannot change your body type
• - learn to love and respect what you have
• This will help reduce the pressue many people
  feel to conform there bodies to a certain ideal
  and in the process reduce feelings of
  insatisfaction

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Different Cultures Media Japan

• Fashion is more important then body figures
• More emphasis on facal appearance(make up) and
  hair

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In Conclusion

• The barrage of messages about thinness, dieting
  and beauty tells ordinary people that they are
  always in need of adjustment