Sponsorship - PowerPoint PPT Presentation

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Title:

Sponsorship

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1. Brand Building and Brand Extension. INSIDE CHIP. The Community Club: Revenue Model. Timeline. 1978 Germany. 1984 Italy. 1989 Hungary ... – PowerPoint PPT presentation

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Title: Sponsorship


1
1. Brand Building and Brand Extension INSIDE
CHIP The Community Club Revenue Model
  • Sponsorship
  • Merchandising
  • Community Building
  • Market Research
  • Promotion tool CHIP Media

2
1. Brand Building and Brand Extension
International Expenditure in all Important
Countries in Eastern and Southern Europe
  • Timeline
  • 1978 Germany
  • 1984 Italy
  • 1989 Hungary
  • 1991 Czech Republic
  • 1991 Romania
  • 1993 Poland
  • 1994 Greece
  • 1996 Turkey
  • 1996 Ukraine
  • 2001 Russia
  • 2003 Netherlands

3
1. Brand Building and Brand Extension
International Expenditure in the growing markets
in Asia
  • Timeline
  • 1997 Indonesia
  • 2000 China
  • 2000 Singapore
  • 2000 Malaysia
  • 2002 Thailand
  • ? CHIP is present as market and opinion leader in
    16 countries within Europe and Asia, reaching
    around 3.5 Million readers, with an issue on
    average.
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