North Central Region Community Economics Core Competencies Course - PowerPoint PPT Presentation

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North Central Region Community Economics Core Competencies Course

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Title: North Central Region Community Economics Core Competencies Course


1
First Impressions Andy Lewis Community
Development Specialist University of Wisconsin
Extension
December 4, 2008
2
Agenda
  • First Impressions A Program for Community
    Assessment and Improvement
  • What is it?
  • Why was it developed?
  • How does it work?
  • How can it be used preserve and enhance scenic
    beauty?

3
Reflections
4
Where do you work?
5
Cambridge Mt. Horeb
6
Happiness is seeing X in the rear view mirror
7
Are we, what we say we are?
8
(No Transcript)
9
Boom Town USA, Jack Shultz (p. 103)
  • What are the first impressions of people who
    come into your town as visitors? What do they see
    when they enter town? Are there signs of vibrancy
    and health or of decay and neglect? Are the
    residential areas that are most evident to
    outsiders kept clean and well tended? What type
    of image comes from the business district, he
    industrial parks and the main thoroughfare
    through your town?
  • Think of driving through other small communities.
    You get a certain sense of each community as you
    drive through, dont you? The towns storefronts
    and streets, its parks and houses, the
    landscaping and the land itself, all murmur a
    subtle message about the type of town it is. This
    message is magnified by personal encounters with
    residents in restaurants, stores, the chamber of
    commerce office or wherever you meet its people.

10
The Secret Shopper Concept
11
The Power of Peer Learning
12
Purpose
  • Help communities identify their strengths and
    weaknesses through the eyes of first-time
    visitors
  • Assess
  • Customer Service
  • Tourism facilities
  • Downtown appearance, amenities, and services
  • Infrastructure/transportation
  • Housing supply quality
  • Public services
  • Industrial/commercial parks
  • Aesthetics

13
The Model
  • Communities are matched, based on location, size,
    economy, etc.
  • Each community conducts a secret shopper visit
  • Reports are exchanged

14
Removing the Rose Colored Glasses
All too often people and organizations say and
may honestly believe that they want to improve.
But they go about it the wrong way. Too much
self-evaluation and too little outside evaluation
may mask real problems and opportunities. Dubuque
Telegraph Herald Editorial on the First
Impressions Program 5-15-1991
15
First Impressions Communities (A thru M)
  • Abbotsford, Wisconsin
  • Albany, Wisconsin
  • Almena, Wisconsin
  • Amherst, Wiscsonsin
  • Antigo, Wisconsin
  • Argyle, Wisconsin
  • Atchison, Kansas
  • Baraboo, Wisconsin
  • Barron, Wisconsin
  • Bellevue, Iowa
  • Belmont, Wisconsin
  • Benton, Wisconsin
  • Berlin, Wisconsin
  • Black River Falls, Wisconsin
  • Blanchardville, Wisconsin
  • Bloomington, Wisconsin
  • Boscobel, Wisconsin
  • Brillion, Wisconsin
  • Brodhead, Wisconsin

Cambridge, Wisconsin Cashton, Wisconsin
Cassville, Wisconsin Chetek, Wisconsin
Chilton, Wisconsin Clinton, Wisconsin Clinton,
Illinois Coleman/Pound, Wisconsin Columbus,
Wisconsin Cowen/Camden-on-Gauley, West Virginia
Crandon, Wisconsin Cresco, Iowa Cuba City,
Wisconsin Darlington, Wisconsin Eagle River,
Wisconsin Edgerton, Wisconsin Elkhorn,
Wisconsin Elkins, West Virginia Ellsworth,
Wisconsin Elroy, Wisconsin Evansville,
Wisconsin
Fennimore, Wisconsin Fertile, Minnesota
Florence, Wisconsin Fond du Lac, Wisconsin
Fort Atkinson, Wisconsin Fountain, Minnesota
Fulton, Illinois Genoa City, WI Gillett, WI
Glenville, West Virginia Grafton, West Virginia
Grantsburg, Wisconsin Grantsville, West
Virginia Green Lake, Wisconsin Guttenberg, Iowa
Hallock, Minnesota Hartland, Minnesota Harts,
West Virginia Harvard, Illinois Hinton, West
Virginia Holmen, Wisconsin Hurley, Wisconsin
Fennimore, Wisconsin Fertile, Minnesota
Florence, Wisconsin Fond du Lac, Wisconsin
Fort Atkinson, Wisconsin Fountain, Minnesota
Fulton, Illinois Genoa City, WI Gillett, WI
Glenville, West Virginia Grafton, West Virginia
Grantsburg, Wisconsin Grantsville, West
Virginia Green Lake, Wisconsin Guttenberg, Iowa
Hallock, Minnesota Hartland, Minnesota Harts,
West Virginia Harvard, Illinois Hinton, West
Virginia Holmen, Wisconsin Hurley, Wisconsin
Hurricane, West Virginia Jefferson, Wisconsin
Kendall, Wisconsin Kewaunee, Illinois
Kewaunee, Wisconsin Lac du Flambeau, Wisconsin
Ladysmith, Wisconsin Lake Mills, Wisconsin
Lancaster, Wisconsin Lena, Illinois Liberal,
Kansas Livingston, Wisconsin Logan, West
Virginia Lyndon Station, Wisconsin Martinsburg,
West Virginia Mauston, Wisconsin Mayville,
Wisconsin Mendota, Illinois Menomonie,
Wisconsin Mercer, Wisconsin Merrill, Wisconsin
Middleton, Wisconsin
16
List of Wisconsin Communities
17
Benefits of Participation
  • Identifies community assets to develop
  • Identifies shortcomings that may negatively
    affect visitors
  • Provides a fresh, objective external perspective
  • Helps prioritize issues develop
    strategies/actions for
  • Downtown revitalization
  • Tourism planning
  • Waterfront development
  • Heritage tourism development/preservation
  • Customer Service
  • Learn from other communities

18
Benefits of Participation
  • Builds case for project funding
  • Builds relationships with other communities
  • Cost-effective
  • Short time commitment
  • Easy to implement.good first step
  • Generates excitement
  • Fun!

19
First Impressions
20
Mississippi State University/Ontario Canada
21
First Impressions
22
Role Playing
23
Exchange Team Members Guide Booklet
24
Pre-Visit Perceptions
25
Pennsylvania?
26
(No Transcript)
27
What do state, regional web sites provide?
28
Travel Wisconsin
29
Requesting Information
30
(No Transcript)
31
(No Transcript)
32
Points to consider
33
Other Modes of Travel
34
Trains, Planes and Automobiles
35
(No Transcript)
36
  • If you think investing in education is
    expensive..
  • Try ignorance.

37
(No Transcript)
38
(No Transcript)
39
Main Street
40
Main Street Amenities
41
Big Box Retailers
42
(No Transcript)
43
(No Transcript)
44
The Unusual
45
The Youth Perspective
46
  • Would this community be a suitable location for a
    young family?
  • Would you consider locating a retail business
    here?
  • Would you consider locating a manufacturing plant
    here?
  • Would this be a suitable location for a retired
    person? Young adult?
  • Would you consider visiting this community as a
    visitor/tourist?

47
(No Transcript)
48
Customer Service
49
Customer Service and the Little Guy
50
Customer Service
51
Customer Service
52
Servicing What You Sell?
53
(No Transcript)
54
(No Transcript)
55
(No Transcript)
56
What About Scenic Beauty?
  • Planning section
  • Do you see conflicting land uses in the
    community?
  • Are all land uses appropriate (commercial,
    residential, green space etc.)?
  • The Five Minute Impression
  • After taking a five-minute drive through the
    community without stopping, what was your first
    impression?
  • General observations about entrances
  • Overall appearance
  • Is the community well known for an attraction or
    event?

57
What About Scenic Beauty?
  • Landscaping, street trees
  • What recreational facility (private or public) in
    this community surprised you?
  • How would you describe the overall environmental
    health of the community (air quality, litter,
    noise pollution etc.)?
  • Did you experience anything that had a strongly
    negative or positive impact on the way the
    community felt to you?
  • What will you remember most about this community
    six months from now (positive or negative)?
  • List five positive things you observed about this
    community.

58
  • What was the most outstanding feature of this
    community?

59
LaCrosse Report (By Oshkosh)
  • The presence of billboards detracted from the
    initial beauty seen by the team
  • The Hwy 16 exit 5 (8) approach to the city was
    breathtaking with the powerful beauty of the
    bluffs however, a proliferation of billboards
    marred the experience
  • HWY 33 ENTRANCE (VIA B TO O TO OA TO 33)
    Obviously very beautiful, reminds me of West
    Virginia (tight hills, nestled homes). The beauty
    masks some of the ugly stuff

60
LaCrosse Report (By Oshkosh)
  • Your city has been blessed with natural beauty.
    Your responsibility is to mirror that beauty in
    the built environment. It is obvious that you
    have had thoughtful people willing to drive a
    vision for a wonderful place to live.
  • WHAT WERE THE 5 MOST POSITIVE THINGS THAT YOU
    OBSERVED ABOUT LACROSSE? The beauty of the
    bluffs
  • 3 OPPORTUNITIES Dont detract from the natural
    beauty that is present

61
(No Transcript)
62
Questions
63
How do we do participate?
  • Next Steps

64
CCED Web Site
http//www.uwex.edu/ces/cced/
65
Completing the Registration Form
http//www.uwex.edu/ces/cced/communities/firstimpr
essions/usersguide.cfm
66
Access to Site Coordinators Guide and Exchange
Team Members Guide Booklet
67
Print Materials
68
First Impressions Resources
http//www.uwex.edu/ces/cced/communities/firstimpr
essions/index.cfm
69
Free Option
70
Just do it
71
Quality of Life Indicators
http//www.uwex.edu/ces/cced/communities/Qualityof
LifeDataIndicatorsDataSources.cfm
72
Cool Cities
  • The Michigan Cool Cities Survey asked 13,500
    college students and recent graduates to rate 31
    location decision making factors. For those
    interested in living in a small town or rural
    area, the number one factor was scenic beauty.
  • http//www.coolcities.com/heard/results/

73
Location Decision Factors
74
Iron CountyTop 15 Location Decision Making
Factors (out of 31)
  • Natives Boomerangs Transplants
  • Safe Safe Safe
  • Raise Family Affordable Raise Family
  • Affordable Raise Family Scenic Beauty
  • Good Schools Scenic Beauty Affordable
  • Jobs Good Schools Good Schools
  • Friends/Family Sense of Community Sense of
    Community
  • Low Taxes Friends/Family Low Traffic
  • Scenic Beauty Walkable Streets Concern for
    Envir.

75
Questions
76
Andy Lewis
  • Contact Information
  • Community Development Specialist
  • Center for Community Economic Development
  • University of Wisconsin Extension
  • 610 Langdon St., Room 334 Madison, WI 53703
  • (608) 263-1432, (608) 263-4999 fax
  • andy.lewis_at_uwex.edu
  • http//www.uwex.edu/ces/cced
  • First Impressions
  • http//www.uwex.edu/ces/cced/communities/firstimpr
    essions/index.cfm
  • For a Copy of this Presentation
  • http//www.uwex.edu/ces/cced/andylewis.cfm
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