Office of Enrollment Management Institutional Effectiveness Report FY 200607 and Resource Requests F

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Office of Enrollment Management Institutional
Effectiveness Report FY 2006-07 and Resource
Requests FY 2009 2010

• Manuel R. Lujan
• Vice President for Enrollment Management
• Texas AM University-Kingsville
• March 10, 2008

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Mission of Enrollment Management

• The Office of Enrollment Management provides
  coordination and leadership for the Universitys
  enrollment and recruitment efforts.

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University Goals

• Goal 1 Broaden the base of productive and
  educated citizens.
• Goal 2 Enhance student learning through civic,
  professional and research engagement.
• Goal 3 Support the development and maintenance
  of nationally prominent undergraduate, graduate
  and professional programs.
• Goal 4 Promote the development of scholarly,
  research and creative activities that are
  nationally recognized.
• Goal 5 Provide a learner-centered environment in
  which the contributions of students, faculty and
  staff are valued.

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Goals in Enrollment Management Supportive of the
University Mission

• Goal 1 Broaden the base of productive and
  educated citizens.
• Goal 3 Support the development and maintenance
  of nationally prominent undergraduate, graduate
  and professional programs.
• Goal 5 Provide a learner-centered environment in
  which the contributions of students, faculty and
  staff are valued.

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Selected Accomplishments in 2006-07
Goal 1 Broaden the base of productive and
educated citizens.

• Increased the total number of applications for
  the university for the fall of 2007 by 896.
• Applications increased by 794 at the main campus,
  from 4,941 in the fall of 2006 to 5,735 in the
  fall of 2007. This was a 16 increase for the
  main campus.
• Applications at the San Antonio Center increased
  from 509 in the fall of 2006 to 611 applications
  for the fall of 2007. This represents an
  increase of 102 or 20 over last year.

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Goal 1 Broaden the base of productive and
educated citizens.
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Changed application patterns
Goal 1 Broaden the base of productive and
educated citizens.
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Changed application patterns
Goal 1 Broaden the base of productive and
educated citizens.
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Selected Accomplishments in 2006-07
Goal 1 Broaden the base of productive and
educated citizens.

• Created campaigns for
• Recruitment
• Applications
• Javelina Highlights (Open House)
• College for a Day
• Housing
• Hoggie Days (Orientation)
• Financial Aid
• Registration
• Payment
• Scholarship Marketing
• I-20 Communications
• Insurance Tracking

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Goal 1 Broaden the base of productive and
educated citizens.
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Goal 1 Broaden the base of productive and
educated citizens.
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Goal 1 Broaden the base of productive and
educated citizens.
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Goal 1 Broaden the base of productive and
educated citizens.
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Selected Accomplishments in 2006-07
Goal 1 Broaden the base of productive and
educated citizens.

• Created campaigns for
• Recruitment
• Applications
• Javelina Highlights (Open House)
• College for a Day
• Housing
• Hoggie Days (Orientation)
• Financial Aid
• Registration
• Payment
• Scholarship Marketing
• I-20 Communications
• Insurance Tracking

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Selected Accomplishments in 2006-07
Goal 1 Broaden the base of productive and
educated citizens.

• Implemented
• Recruitment Trips Tracking Reporting
• Analytics
• Email Management
• Initiated
• OmniUpdate (Content Management System)

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Goal 1 Broaden the base of productive and
educated citizens.
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Selected Accomplishments in 2006-07
Goal 1 Broaden the base of productive and
educated citizens.

• Implemented
• Recruitment Trips Tracking Reporting
• Analytics
• Email Management
• Initiated
• OmniUpdate (Content Management System)

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Selected Accomplishments in 2006-07
Goal 1 Broaden the base of productive and
educated citizens.

• Implemented CASS certified mailing software and
  hardware.
• Reduced loan default rate at 7.3 based on the
  latest report from the US Office of Education.
• Conducted 124 presentations on financial aid to
  various schools, colleges and other
  organizations.
• Participated in 290 recruiting trips and saw
  approximately 20,665 students during 2006-07.
• Hosted two Javelina Highlights programs in the
  spring of 2007 with one program being the largest
  program in recent memory.

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Selected Accomplishments in 2006-07
CASS Software and Hardware
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Selected Accomplishments in 2006-07
Goal 1 Broaden the base of productive and
educated citizens.

• Implemented CASS certified mailing software and
  hardware.
• Reduced loan default rate to 7.3 based on the
  latest report from the US Office of Education.
• Conducted 124 presentations on financial aid to
  various schools, colleges and other
  organizations.
• Participated in 290 recruiting trips and saw
  approximately 20,665 students during 2006-07.
• Hosted two Javelina Highlights programs in the
  spring of 2007 with one program being the largest
  program in recent memory.

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Plans for FY 2009 and Beyond Based on 2006-07
Assessment Data
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Assessment Data
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Assessment Data
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Assessment Data
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Assessment Data
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Assessment Data Fall Enrollments
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Assessment Data
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FY 2009 Adjustments as a result of Assessment Data
Goal 1 Broaden the base of productive and
educated citizens.

• A new SAP policy will go into effect in the fall
  of 2008. Students are being notified of the
  change. The new policy requires a 2.0 GPA for
  undergraduates and a 3.0 for graduates and
  completion of a percent of work attempted.

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Assessment Data Fall Enrollments
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Assessment Data
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Assessment
Most likely to enroll (few college choices)
Less likely to enroll (many college choices)
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FY 2009 Request and Adjustment as a result of
Assessment Data
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(No Transcript)
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(No Transcript)
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FY 2009 Adjustments as a result of Assessment Data
Goal 1 Broaden the base of productive and
educated citizens.

• A Banner consultant was brought in to work with
  Ralph Perri, the new Director of Financial Aid.
  Ralph Perri is setting up accounts in Banner
  using sophisticated formulas that will award aid
  on a more equitable basis to students to avoid
  large award disparities.

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Assessment Data
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FY 2009 Adjustments as a result of Assessment Data
Goal 1 Broaden the base of productive and
educated citizens.

• Students who applied on-line for scholarships
  will be given priority in the award process, but
  all students admitted on or before the
  scholarship application deadline will be loaded
  into the system and awarded scholarships if they
  qualify for scholarships. (Approved by the
  Scholarship Committee)
• Next year, students will not need to apply. They
  will be awarded scholarships automatically if
  they qualify. Awards will be made no later than
  December 15 for freshmen. (Approved by the
  Scholarship Committee)

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Resource RequestsFunding Priorities for FY 2009

• Personnel 52,000
• Part-time wages 10,000
• MO 16,000
• HEF 32,000

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RESOURCE REQUESTSFY 2009
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RESOURCE REQUESTSFY 2009
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RESOURCE REQUESTSFY 2009
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Resource RequestsFunding Priorities for FY 2010

• Same requests submitted for FY 2009 if not funded
  in FY 2009.
• Full-time recruiter for Houston
• Salary 33,000