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Horticulture Development- Approaches for Operationalisation of National Horticulture Mission

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Title: Horticulture Development- Approaches for Operationalisation of National Horticulture Mission


1
Horticulture Development-Approaches for
Operationalisation of National Horticulture
Mission
2
Diversity in Horticulture
Fruit
Flowers
Vegetables
Spices
Coconut
Cocoa
Medicinal Aromatic Plants
3
Trends in Area and Production of Fruit,
Vegetables and Overall Horticultural Crops
Overall increase in Production- 50.90
Production
Overall increase in vegetable production- 51.40
Overall increase in fruit production- 50.19
Overall increase in Area- 29.70
Area
Overall increase in vegetable area- 10.0
Overall increase in fruit area- 39.72
4
Trends in Productivity of Fruit, Vegetables and
Overall Horticultural Crops
Vegetables
Overall increase in vegetable productivity 39.
72
Fruit
Overall increase in fruit productivity 7.0
Horticultural Crops
Overall increase in productivity 17.30
5
Productivity of Horticultural Crops India
vis-à-vis World, China and Brazil
Productivity (T/Ha)
Source- FAO
6
Productivity of Fruits
Productivity Tonnes/ha.
7
Productivity of Vegetables
Productivity Tonnes/ha.
8
Export of Horticultural Commodities
Source APEDA
9
Share of India in World Horticultural Trade
Source FAO database
10
GOI Investments for Horticulture Development
16 of funds being spent in horticulture against
total plan allocation of Rs 13200 crores for X
Plan
11
GOI Investments in Horticulture during 2003-04
2004-05
12
Trends in Fruit Vegetables Processing
  • 0.80 of horticultural produce is being processed
  • Total capacity to process fruit vegetables-
    1.75
  • Only 46.04 processing capacity is being utilized

13
Indian Horticulture-Strengths
  • Horticulture contributes 28.5 of GDP in
    agriculture and 52 of export share in
    agriculture from cultivated area of 8.5
  • Varying agrolimatic conditions permit
    cultivations of all types of crops found world
    over
  • Fairly good research infrastructure available
    through, NRCs, SAUs
  • Seasonal advantage for export to temperate
    countries
  • Largest producer of banana, mango and cabbage
  • Largest producer and consumer of cashew and
    spices
  • Increasing role of private sector in research,
    seed production, PHM microirrigation
    equipments, processing and exports

14
Problem Areas
  • Large area under old/ senile plantation
  • Poor quality of seeds/ planting material and low
    rate of replacement of seeds/ cultivars
  • Lack of irrigation
  • Economy of scales
  • Inadequate storage and cold chain
  • Inadequate research, extension and credit support
  • High wastages of the produce (8-37)
  • Only 0.8 of produce is processed
  • Inadequate processing and marketing
    infrastructure
  • Inadequate institutional support particularly in
    NE and other hilly region

15
Problem Areas- contd..
  • Lack of awareness about importance of fruits and
    vegetables as nutritional supplement
  • Inadequate safety standards, infrastructure for
    quality check and enforcement mechanism
  • Weak database
  • Ill equipped Departments in States
  • Poor HRD infrastructure
  • Little hedge against uncetaininty/ risks

16
Need for Mission Approach
  • Focused attention on horticulture
  • Coordinated end to end approach
  • Resolving inter sectoral issues for addressing
    problem areas and promoting multi- dimensional
    reform- research, production, processing,
    marketing and institutional
  • Time bound accomplishment with a sense of urgency
  • Mission Statement To double horticultural
    production to 300 million tonnes by the end of
    2011-12 from the level of 152 million tonnes in
    2001-02

17
Doubling Production
  • For
  • Meeting increasing demand for Nutritional
    security
  • Improving income of farmers
  • Will lead to
  • More employment
  • Value addition
  • GDP

18
Tremendous Export Potential
  • Floriculture Export Potential- Rs. 1310 crores
    against the present level of Rs. 165.8 crores.
  • Medicinal Aromatic Plants- Rs. 21,500 crores
    against the present level of Rs. 80 crores.

19
Demand and Consumption
  • Present production of fruit vegetable
    (2001-02) 131.62 Million Tonnes
  • Available after losses, processing
    exports 107.49
  • Per capita availability (2001-02) 287 g
    against ICMR norms of 400 g
  • Requirement of Fruit Vegetables in 2011-12 181
    Million Tonnes to
  • meet ICMR norms
  • Total requirement including other horticultural
  • crops after meeting, losses, processing,
    exports
  • (2011-12) 300 Million Tonnes

20
Mission Strategy
  • Improve productivity
  • Post harvest management
  • Processing
  • Marketing
  • Export

21
Production Strategies- to Improve productivity
and acreage
  • Commercial production for selected crops on
    cluster basis project-based approach
  • Micro irrigation
  • Strengthening delivery mechanism for appropriate
    seeds / nurseries / nutrients/pesticides
  • Establishment of plant health clinics (Tissue /
    Leaf analysis labs)
  • Hi-tech farming/precision farming
  • Research extension on inputs/ farming systems/
    technologies

22
Production Strategies- to Improve productivity
and acreage
  • Acreage Improvement Strategy
  • New gardens through development of wasteland /
    utilization of bunds / diversification from other
    crops
  • Special thrust on Hill/ Island areas
  • Appropriate inter-cropping
  • Household gardening for vegetables and a few
    fruit trees for self-consumption
  • Organic farming/contract farming
  • Farmers HRD through institutional training/farm
    visits/
  • Appropriate media support/experts visit to
    farmers site
  • Subsidy and credit at affordable rate of interest

23
Strategies- to Improve PHM
  • The supply chain growing-sorting/grading-packagin
    g-storage transportation-processing-marketing
  • It is indeed a web, not a chain
  • Interventions
  • Organise farmers groups, cooperatives on models
    including NDDB model,self-help groups, producer
    companies and other associations
  • Provide for collection centres and transportation
    to local markets
  • Provide for a network of cold chain
    storages/reefer vans all over the country in
    cooperative/private/ public sector

24
STATEWISE COLD STORAGE CAPCITY INSTALLED (IN
TONNES)
Punjab
Arunachal Pradesh
5000
Nagaland 6150
Rajasthan
Meghalaya 3200
Gujarat
Tripura 31450
Orissa
Maharashtra
Andhra Pradesh
Karnataka
  • Inadequate
  • Marked regional variation

Tamil Nadu
25
Strategies- to Improve Marketing
  • Substantial gap between farmers share in
    consumers' price
  • A number of marketing practices
  • Farmer Consolidator Trader Commission
    Agent Wholesaler Retailer Consumer
  • 7307 markets regulated by APMCs
  • NDDB Bangalore model (transparency, cold chains,
    linkage with farmers)
  • Need to provide infrastructure for local
    markets,help set up NDDB type markets
  • Different markets in one location may continue to
    provide competition

26
Regulated Markets in India

35
Himachal Pradesh
Punjab
437
Haryana 284


585
Rajasthan 413
40


Bihar 510

Tripura 21

Gujarat 403
M.P. 1806 Chattisgarh -177
662
Orissa 314
871
Andhra Pradesh 589
496
  • Inadequate
  • Regional variation
  • Not well regulated

Tamil Nadu 287

27
(No Transcript)
28
Strategies- to Improve Processing
  • About 0.8 of production processed
  • Processing capacity and distribution
  • Processing facilities to be set up in production
    clusters
  • Technology up gradation/ research required

29
Food Processing Units in the Country
Punjab
Arunachal Pradesh
Haryana
Rajasthan
Nagaland
Manipur
Meghalaya
Gujarat
Tripura
Mizoram
Orissa
Andhra Pradesh
Tamil Nadu
  • Uneven distribution
  • To relate to production

Kerala
30
Strategies- to Improve Export promotion
  • APEDA approach to continue and be strengthened
  • Marketing Intelligence through Ministry of
    Commerce
  • Marketing research needed
  • Standard development, testing facilities and
    enforcement mechanism required
  • Training of farmers/ entrepreneurs

31
Specific strategies for floriculture medicinal
plants
  • Commercial floriculture covers only 106477 ha.
  • Requires intensive skills for farming and
    marketing
  • Selected areas and entrepreneurs need to be
    provided with infrastructural, financial and
    marketing support
  • Medicinal plants would involve sustainable
    farming in forests and new plantations-marketing
    through specialized agencies.

32
Policy Framework
  • Credit policy--untimely, insufficient, high-cost
    credit
  • Insurance policy--only covered under
    insurancethat too ineffective
  • Taxation policy-- need for regular review of
    excise, sales tax, trade tariff
  • Trade policy--FTA, WTO issues
  • Legal and regulatory framework--APMC Act, MOUs
    for contract farming,Seeds Act, Food safety Act,
    Quality standardization
  • Agriculture/ Horticulture policy
  • Nutrition policy
  • Health Policy
  • Planning for key infrastructure such as link
    roads, power and water availability

33
Structure of the Mission
  • National
  • develop overall vision
  • appraisal of States and National level
    agencies' plans
  • providing funds, infrastructure, technical
    support
  • appropriate policy framework
  • supervision, monitoring and evaluation
  • State- Planning, appraisal, implementation,
    support to districts
  • District- Evolve district Plans and implement

34
  Mission Structure
Executive Committee Secretary (AC)-
Chairperson Secretaries of concerned Ministries/
Experts/ Farmers representative-Members Mission
Director (AS)- Member Secretary
General Council Agriculture Minister-
Chairperson Ministers/ Secretaries of concerned
Ministries/ Experts/ Farmers representative-Membe
rs Mission Director (AS)- Member Secretary
NATIONAL
Mission Secretariat Horticulture Division  
TECHNICAL SUPPORT GROUP  
STATE HORTICULTURE MISSION
STATE
General Council Minister (Horticulture/Agriculture
)- Chairperson Ministers/ Secretaries of
concerned Ministries/ Experts/ Farmers
representative/ State level cooperatives/
National Mission Representative- Members State
Mission Director-Member Secretary
Executive Committee Chief Secretary/ APC-
Chairperson Secretaries of concerned Ministries/
Experts/ Farmers representative/ State level
cooperatives/ Central Nominees -Members State
Mission Director - Member Secretary
District Mission Committee DC/ Collector-Chairman
Farmers Group/ SHGs/ District level cooperatives-
Members DHO- Member Secretary
DISTRICT
Block Level- Extension Officers/ Cooperative
Societies Village Level- Extension Officers/
Cooperative Societies
BLCOK VILLAGE
35
General Council (G.C.) of the National
Horticulture Mission (NHM)
  • Composition
  • GC under Chairmanship of Agriculture Minister
    and Ministers of Commerce, FPI, SSI, RD, ST
    Indigenous System of Medicines Representatives
    from GOI/ State Governments/Experts/ Farmers /
    Organizations will be Members with Additional
    Secretary Mission Director as Member Secretary.
  • Role
  • Guide development of policy framework for
    promotion of horticulture
  • Monitor progress from time to time

36
National Level Executive Committee (EC) of the
National Horticulture Mission (NHM)
  • Composition
  • EC will work under the Chairmanship of
    Secretary (AC) and Secretaries of concerned
    Departments from GOI Representative of National
    Level Organizations Experts/ Farmers will be
    Members with Additional Secretary Mission
    Director as Member Secretary
  • Role Functions
  • To approve the Perspective Plan and Annual
    Action Plan of the States and National Level
  • To monitor the performance of the approved
    programmes /projects with Mission assistance.
  • To provide support to the entire range of
    activities for promoting horticulture.
  • To provide coordination among different agencies
    concerned with the Mission objectives.
  • To approve norms of assistance to promote
    different types of activities under the Mission.
  • To evolve appropriate policies for promotion of
    horticulture in the country.  

37
Secretariat of Mission
  • Functions of the Secretariat
  • Existing Horticulture Division to be strengthened
  • To appraise Plans received from the States and
    the national level agencies/organizations for
    assistance from the Mission.
  • To release funds to the State Missions and
    implementing agencies on clearance of the
    Integrated Finance Division as per the Action
    Plan approved by the E.C.
  • To arrange capacity building programmes for the
    states by organizing regional workshops in
    respect of different horticultural products.
  • To organize supervision and monitoring of various
    activities of the Mission.
  • To organize studies to support supervision,
    monitoring and evaluation of the
    programmes/projects.
  • To be represented on the State Missions and
    attend its quarterly meetings.
  • To provide administrative and technical support
    to the G.C. and the E.C.

38
Technical Support Group
  • TSG will
  • Assist the Secretariat will be located in NHB
  • Mount six monthly supervision of Mission
  • Evaluate Mission Meet biannually
  • Conduct crop/ regional studies
  • Organize capacity building seminars
  • Assist States in preparing Plans
  • Document success stories for cross State learning
  • Visit States frequently and arrange technical
    support
  • Provide media support to the Mission

39
State Level Structure
  • A registered Society facilitate fund flow and
    flexibility to the system
  • Society will have
  • General Council which will work under the
    Chairmanship of State Agriculture/ Horticulture
    Minister and Ministers of Concerned Ministries
    Representatives from GOI/ State
    Governments/Experts/ Farmers/ Organization will
    be Members with Additional Secretary Mission
    Director as Member Secretary
  • Executive Committee will be Chaired by Chief
    Secretary/ APC with members from concerned
    sectors/ organisations/ experts/ user
    representatives with Secy. (Hort) as Member
    Secretary.

40
Functions of the State Level Society
  • Prepare Perspective and State Level Action Plan
    in consonance with Missions goals and objective.
  • Organize/ conduct of base-line studies in
    different parts (District, sub-District or a
    group of Districts) to determine the status of
    horticultural production, post-harvest
    management, processing and marketing of different
    horticultural products.
  • Provide assistance to the Farmers Societies,
    NGOs, State level institutions as per norms and
    plans approved by the National Mission.
  • Organize conduct of studies to support to support
    supervision, monitoring and evaluation of the
    programmes.
  • To provide coordination among different agencies
    concerned with different aspects of horticultural
    development, namely, production, post-harvest
    management, processing , marketing and RD.
  • To evolve appropriate policies in connection with
    development of horticulture in the State.

41
District level Committee
  • Composition
  • District level Committee will work under
    Collector/C.E.O Zilla Parishad and Distt.
    Officers of RD/ SSI /Marketing Representative(s)
    of Distt. Level Cooperative Society as Member(s)
    with Distt. Hort./Agri Officer Member Secretary
  • Role
  • Generation of information
  • Preparation of action plan
  • Execution of the programmes
  • Monitoring of fund utilization
  • Provide coordination among different agencies.

42
Fund Flow Mechanism
  • The E.C of the National Mission will approve the
    Plans submitted by the State Mission Societies
    and National level organizations based on the
    appraisal done by the Mission Secretariat.
  • Research proposals will be first vetted by a
    National Advisory Committee under the
    chairmanship of Director General, ICAR or his
    representative, before being submitted to the
    E.C. at the National level.
  • Funds will be released once the Plans are
    approved, to the concerned agencies in suitable
    installments by the Secretariat of the Mission
    with FAs approval.

43
Involvement of Organizations
  • NHB
  • Other directorates/ subordinate offices
  • NCDC
  • NAFED
  • DMI
  • ICAR
  • SFAC
  • NRCs (ICAR)
  • MFPI
  • AYUSH
  • Roles to be redefined

44
Current On Going Schemes
  • Integrated Development of Coconut including
    Technology Mission on Coconut-CDB
  • Development of Commercial Horticulture through
    production and post harvest management- NHB
  • Capital Investment Subsidy Scheme for Cold
    Storage and Storage- NHB
  • Integrated Development of Horticulture in Tribal/
    Hilly Area
  • Technology Mission for the Integrated Development
    of Horticulture in North Eastern States Including
    Sikkim -extended to JK, H.P Uttaranchal during
    X plan.
  • Human Resource Development in Horticulture
  • All the Schemes to form part of the Mission
  • Centre-State fund pattern to be decided
  • States not to reduce their level of expenditure
    below the current level

45
Norms for Assistance
46
Norms for Assistance
  • 5 assistance to States for meeting cost on
    project formulation, over head expenses
  • Executive Council of National level Mission will
    revise the norms in the light of emerging
    experiences

47
Fund requirement during X Plan (2004-5 to 2006-7)
and XI Plan under NHM
 
(Rs. in crores)
  • Available in 10th Plan- Rs. 2105 crores
  • Gap to be met through funds from external donor
    agencies

48
Expected Outcome
  • Double horticultural production of 300 million
    tonnes
  • Per capita availability of fruits and vegetables
    will be 459 g/ per person/ day
  • Horticulture sector will generate approximately
    497 crores man days of employment
  • Increased farm income
  • Increased horticultural export
  • Increased contribution to GDP
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