Integrated%20Marketing%20Communication:%20Personal%20Selling%20and%20Direct%20Marketing - PowerPoint PPT Presentation

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Integrated%20Marketing%20Communication:%20Personal%20Selling%20and%20Direct%20Marketing

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Print catalogs still the primary medium. Expected sales in 2008 = $176 billion. Harder to attract new customers ... Home Shopping Channels. 13-35. Infomercial ... – PowerPoint PPT presentation

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