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Title:

The Business Plan

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Manufacturing plan. Marketing plan. Actual manufacturing. Sales and marketing organization ... sba.gov/smallbusinessplanner/plan/writeabusinessplan/index.html ... – PowerPoint PPT presentation

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Title: The Business Plan


1
The Business Plan
  • Roadmap for company success

2
You now have
  • An idea for a product
  • A set of needs or objectives the product will
    meet
  • A set of functional requirements for the product
  • A dedicated team of young professionals

3
Yet you are only at the beginning!!!!
4
What you still need
  • Money
  • More money
  • Time
  • More time
  • Conceptual design
  • Detailed design
  • Manufacturing plan
  • Marketing plan
  • Actual manufacturing
  • Sales and marketing organization
  • Legal staff
  • And the list goes on

5
http//www.sba.gov/smallbusinessplanner/plan/write
abusinessplan/index.html
6
Before you begin writing your business plan,
consider four core questions
  • What service or product does your business
    provide and what needs does it fill?
  • Who are the potential customers for your product
    or service and why will they purchase it from
    you?
  • How will you reach your potential customers?
  • Where will you get the financial resources to
    start your business?
  • From sba.gov

7
Outline
  • Executive Summary
  • Market Analysis
  • Company Description
  • Organization Management
  • Marketing Sales Management
  • Service or Product Line
  • Funding Request
  • Financials
  • From sba.gov

8
Contents of the Executive Summary
  • The mission statement briefly explains the
    thrust of your business. It could be two words,
    two sentences, a paragraph, or even a single
    image. It should be as direct and focused as
    possible, and it should leave the reader with a
    clear picture of what your business is all about.
  • Date business began
  • Names of founders and the functions they perform
  • Number of employees
  • Location of business and any branches or
    subsidiaries
  • Description of plant or facilities
  • Products manufactured/services rendered
  • Banking relationships and information regarding
    current investors
  • Summary of company growth including financial or
    market highlights (e.g. your company doubled its
    worth in 12-month period you became the first
    company in your industry to provide a certain
    service)
  • Summary of management's future plans - With the
    exception of the mission statement, all of the
    information in the Executive Summary should be
    highlighted in a brief, even bulleted, fashion.
    Remember, these facts are laid out in-depth
    further along in the plan.

9
Everyone on the team must have a function
  • CEO
  • VP Finance
  • VP Design
  • VP Manufacturing
  • VP Sales
  • VP Marketing
  • VP Legal Affairs
  • VP Research
  • Designer
  • Manufacturing Engineer
  • Etc., etc., etc.

10
Thank You!
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