International Dynamics: - PowerPoint PPT Presentation

1 / 7
About This Presentation
Title:

International Dynamics:

Description:

... Cola, Anheuser-Busch and McDonalds who will be spending millions of dollars in ... These can be mutually applied to enhance Africa's image. ... – PowerPoint PPT presentation

Number of Views:43
Avg rating:3.0/5.0
Slides: 8
Provided by: Ros296
Category:

less

Transcript and Presenter's Notes

Title: International Dynamics:


1
Beyond the World Cup Investment and Cultural
Opportunities between Africa and the U.S.
  • International Dynamics
  • The Role of the American Private Sector in
    African Development
  • Jerry Vilakazi
  • CEO, Business Unity South Africa
  • Prepared with the assistance of Humphrey
    Wattanga, Africa Venture Partners

2
Beyond the World Cup
  • True legacy of the 2010 FIFA World Cup will
    emerge from successful showcasing of South
    Africas and Africas hospitality, security,
    ingenuity and capacity to deliver on its promise.
  • This great sports spectacle thats expected to
    attract an army of 20,000 journalists, 500,000
    tourists and over 1 billion television viewers
    will offer an unprecedented opportunity to
    showcase the other mostly unheralded side of
    Africa

FOR HOST CITY CAPE TOWN FIFA WORLD CUP SOUTH
AFRICA 2010?
3
bustling cities, world class facilities,
thriving commerce and industry and a spirited,
driven, enterprising people that are alive with
possibility.
4
Beyond the World Cup
  • Africa is poised to leverage the ensuing uptick
    in confidence and perception and the upgrade of
    infrastructure stock, especially in South Africa,
    to build on the positive economic growth and
    investment pattern that has been observed on the
    continent over the past decade leading to 2008.
  • Africa has in the past decade experienced a surge
    in FDI while recording high rates of return
  • The rate of return on investment in Africa has
    remained the highest among developing regions
    income on inward FDI grew by 31 in 2007
  • FDI inflows into Africa rose to 88 billion in
    2008, another record level, despite the global
    financial and economic crisis. This increased the
    FDI stock in the region to 511 billion.
  • However, Africas share of FDI still remains low
    about 3 of global FDI and 8 of FDI to
    developing countries.

FOR HOST CITY CAPE TOWN FIFA WORLD CUP SOUTH
AFRICA 2010?
5
Role of American Private Sector
  • The American private sector can play a key role
    in marketing Africa as an investment destination
  • Ahead of 2000 Sydney Olympics, Visa, launched an
    aggressive marketing campaign promoting Australia
    using the Australia prefers Visa platform. This
    platform colorfully featured and highlighted both
    the destination and Visas Olympic sponsorship,
    generating an estimated US40 million in annual
    marketing value for Australia.
  • Five years later Australia was voted most
    favorite tourism destination by international
    audiences.
  • The exclusive club of 2010 FIFA World Cup
    sponsors includes four key American
    enterprisesVisa, Coca Cola, Anheuser-Busch and
    McDonalds who will be spending millions of
    dollars in sponsorship activations. These can be
    mutually applied to enhance Africas image.
  • Most FDI in Africa has been directed towards
    natural resources that are often extracted and
    exported as raw goods.
  • With improving infrastructure and policy changes
    geared towards attracting FDI theres greater
    opportunity to invest in value added services.
    Investors are coming to these realization hence
    the development of projects such as Cargills
    Cocoa Processing Plant which will now process
    over 100,0000 tonnes of cocoa into butter, powder
    and liquor right there in Ghana.
  • Vast value adding opportunities exist in Africa
    in agricultural, mining, manufacturing and
    services sectors.

FOR HOST CITY CAPE TOWN FIFA WORLD CUP SOUTH
AFRICA 2010?
6
Role of American Private Sector
  • Example
  • American private firm Herakles Telecom has teamed
    up with local firms to fund and develop the SEA
    Cable System (SEACOM)a 17,000 km, 1.28
    Terabits/second undersea fiber-optic cable that
    will increase broadband access in southern and
    eastern Africa and assist with the broadcasting
    requirements for the World Cup.
  • Beyond the World Cup this installed
    infrastructure will present myriad opportunities
    for value added services such as
  • Telemedicine
  • Digital Villages
  • Distance Education
  • IPTV, HDTV
  • Peer-to-Peer Networks etc.

FOR HOST CITY CAPE TOWN FIFA WORLD CUP SOUTH
AFRICA 2010?
7
Role of American Private Sector
Realization of Africas vast market potential
will require integral collaboration with the
American private sector towards changing
long-held negative perceptions, building enabling
infrastructure and developing value-adding
capacity. the kind of economic change taking
place in Africa today has the potential to affect
every company, organization, and individual on
the planet. As such, steering that change in
positive directions requires adaptability,
innovation, and the collaborative participation
of many constituencies. Through the Global
Innovation Outlook, IBM is already working on
market initiatives and thought-leadership
projects together with business leaders, policy
makers, academia, and the non-profit
sector. Samuel J. Palmisano Chairman and
Chief Executive Officer IBM Corporation Foreward
for IBM Global Innovation Outlook Report 2007
FOR HOST CITY CAPE TOWN FIFA WORLD CUP SOUTH
AFRICA 2010?
Write a Comment
User Comments (0)
About PowerShow.com