Almond Board Environmental Stewardship 2006 Regulator Tour Follow-up Report

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Almond Board Environmental Stewardship 2006
Regulator TourFollow-up Report
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Regulator Tour

• Attended by approximately 20 representatives
  from California Department of Pesticide
  Regulation, Central Valley Regional Water Quality
  Control Board, California Air Resources Board,
  San Joaquin Valley Air Pollution Control
  District, USDA Natural Resources Conservation
  Service, and State Water Resources Control Board.

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Feedback

• The Environmental Stewardship Tour was very
  enlightening and encouraging. It is valuable to
  be in the field and see what growers are doing to
  meet the challenges they face in the orchard,
  regulatory and otherwise. And I hope that when
  they are speaking about forming partnerships, the
  Regional Board will be included in those
  discussions and those partnerships.
• Pamela Creedon, Executive Director, Central
  Valley Regional Water Quality Control Board

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Feedback

• Thank you for inviting me to the Environmental
  Stewardship Tour at Hunter Farms. I found the
  tour to be very informative and worthwhile. As a
  farmer, it is great to see that your organization
  has a commitment to the environment. The job that
  your organization does is extremely important and
  everybody should be commended for the work they
  do.
• John Pedrozo, Distrist One Supervisor Merced
  County Board of Supervisors

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Feedback

• Thanks for an extremely informative day on
  current almond production and pest management
  practices. We also appreciated the opportunity to
  discuss the nature of the Department of Pesticide
  Regulation's goals and regulatory issues with
  almond growers, researchers and representatives
  from other state, local and federal agencies.
  There is much potential for collaboration to
  protect our environment while supporting a
  vibrant economy. Thank you.
• Nan Gorder, Ag Program Supervisor Department of
  Pesticide Regulation

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Feedback

• I think its important for me to come out and
  spend time with growers and see how they do
  things. It gives me the perspective that pest
  management is only one slot, one part of what
  they do.
• Mark Robertson, Env. Research Scientist
  Department of Pesticide Regulation

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Feedback

• I thought you did a great job. Keep up the good
  work and thanks for the invite.
• Anita Brown USDA Natural Resource Conservation
  Service

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Regulator Tour

• Media representatives included Modesto Bee,
  Merced Sun-Star, Merced County Farm Bureau
  Newspaper, the Grower and American Fruit Grower.
• Placements to date in Bee, Sun-Star and Ag Alert.

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Media Analysis

• Publication Circulation Article Theme
• Print
• Merced Sun-Star 17,400 Farmers Tout Pollution
  Strides
• Modesto Bee 85,700 Bloom/Almond Growers
  Efforts to Control Air/Water PollutionAg
  Alert 35,700 Almond Producers Highlight
  Sustainable Farming Practices
• Anticipated Stories
• The Grower Magazine 22,000 SmartSprayer
  Technology Reduces Inputs
• American Fruit Grower 34,700 Growers Efforts to
  Clean Up States Waterways (April 2006)
• TOTAL 195,500
• Est. Cost Per Thousand 51