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Mexico Market Entry Strategy

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Established in the UK since 1934. Low Cost/High Performance parts. Route to market is commonly ... Bombardier (Quer taro) Knowledge Based Economy. Brazil? ... – PowerPoint PPT presentation

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Title: Mexico Market Entry Strategy


1
Mexico - Market Entry Strategy
05/11/08
Martin Daniell - MD
2
Contents
Cable identification excellence recognised
worldwide
  • What We Do
  • The Drivers to entering the Mexico Market
  • Aerospace opportunity in Mexico
  • The Market Visit 2008
  • 2008 UKTI Trade Mission Flythrough

3
What We Do
Cable identification excellence recognised
worldwide
  • Manufacturer of High Performance Cable Markers
    and Sleeves
  • Main Markets
  • Aerospace
  • Rail
  • Defence
  • Established in the UK since 1934
  • Low Cost/High Performance parts
  • Route to market is commonly through
    specification

4
The Drivers
Cable identification excellence recognised
worldwide
  • External -
  • Our Target Customers Trend of Transfer
    Manufacturing offshoring/outsourcing
  • Concerns over low cost manufacturing competition
    in medium term as pressure grows to reduce costs
  • Internal -
  • Pressure to Internationalise our business

5
Aerospace Opportunity in Mexico
Cable identification excellence recognised
worldwide
  • 167 Aerospace companies manufacturing in Mexico
  • Boeing Airbus have established partners
  • Bombardier (Querétaro)
  • Knowledge Based Economy
  • Brazil?

6
Aerospace Opportunity in Mexico
Cable identification excellence recognised
worldwide
7
The Market Visit
Cable identification excellence recognised
worldwide
  • UKTI Seminar Opportunity in Mexico 2007
  • Aims Objectives
  • OMIS Report Commissioned
  • Trade Visit in 2008
  • Benefits
  • Next Steps - Develop Market Entry Business Plan

8
2008 UKTI Mission Flythrough
Cable identification excellence recognised
worldwide
9
Thank you
Cable identification excellence recognised
worldwide
Questions.?
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