Explaining BroadBand Neighbourhood

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ExplainingBroadBand Neighbourhood Tim
JohnsonJulian Herbert Point Topic June 2005
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Introducing Point Topic(www.point-topic.com)

• Mission to provide the facts about broadband
  communications services worldwide
• Free access to high level analysis, up-to-date
  statistics and outline profiles for all
• Subscriber services covering
• Operator Source statistics and profiles of all
  the worlds leading broadband operators
• Broadband Money Makers service profiles and
  markets for broadband value-added services
• BroadBand UK market facts, detailed area
  estimates, BroadBand User Survey business and
  residential field research

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Mapping broadband neighbourhoods

• The potential value of neighbourhood estimates
• How Point Topic has done it for the UK
• Some results for illustration
• Accessing the BroadBand Neighbourhood product

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There is a digital divide across Europe
Broadband numbersare readily available at
country level
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Data by smaller areasis harder to find
(Broadband lines bydigital exchange areain
England Wales)
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BroadBand Neighbourhood meets the need for local
data

• A set of deliverables providing estimates of
  Internet and broadband take-up for UK geographies
• Segmented by type of customer and network
• business or consumer, dial-up, DSL, LLU or cable
  modem
• Reports on number of lines or take-up
• Draws together a wide variety of public data
• Census, Valuation Office, Employment and Food
  Survey, samknows.com, Point Topic statistics
• Using key results from Point Topics UK
  BroadBand User Survey

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The value for service providers and vendors

• Inform marketing ISPs, content and service
  providers, ICT products
• Inform network planning backhaul, local-loop
  unbundling WiMax
• A benchmark for incumbents where is the actual
  better than expected, and where worse?

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The value for planners, policy makers, regulators

• Public bodies can often negotiate access to
  actual data from service providers
• Benchmarking this actual data against expectation
  is essential
• otherwise there is no measure of success or
  problems
• BroadBand Neighbourhood can provide the benchmark
• using take-up data from BBUS to provide a
  standard for the UK
• BroadBand Neighbourhood can also provide a
  limited substitute for actual data where
  necessary
• where actuals are unavailable or incomplete
• where the usage of actual data with clients is
  restricted

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The turning point realising how it could be
done
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Starting point why does broadband take-up vary
by location?

• Availability no service no customers
• Competition multiple offers increase total
  take-up
• Population the more households and workplaces,
  the more customers
• Household profiles age, income, family structure
• Workplace profiles office, shop, factory, school
• Moving from SME to workplace approaches was a key
  step
• Regional and local effects GDP, cultural
  factors?

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All this data is available in some form
BBUS Point Topic BroadBand User Survey UK2005
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Methodology for BBN local authority output
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Methodology for BBN unit postcodes provide
geographical location
Local Authorityward data
Digital exchangearea data
The Unit Postcode layer provides the geographical
location and number of household and business
delivery points for 1.4m locations across the UK.
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Methodology for BBN higher level data is
distributed between postcodes
Local Authorityward data
Digital exchangearea data
Data for wards and exchange areas can be
distributed to unit postcode records according to
relevant features of the postcode
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Methodology for BBN postcode data supports other
geographies
Local Authorityward data
Digital exchangearea data
Othergeographies
Data from the unit postcodes can be assembled to
produce broadband estimates for any other
geographies as required
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Broadband lines bydigital exchange areain
South-East England
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Household take-up of broadband lines by local
authority in England Wales
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BroadBand Neighbourhood products
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Benefits of the broadband neighbourhood approach

• Benchmarking ISP performance
• Benchmark network planning
• More cost-effective marketing
• Better targeting of gap areas
• Increased broadband take-up

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Tim JohnsonJulian Herbert tim.johnson_at_point-topic
.comjulian.herbert_at_point-topic.com 020 7551 9260