MATRADE: Facilitating Malaysian Exporters Through ECommerce

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KNOWLEDGE SHARING FORUM
1 APRIL 2003 Bunga Raya Auditorium, MDC, MSC
Headquarters.
FACILITATING MALAYSIAN EXPORTERS THROUGH
E-COMMERCE
SHARING OF EXPERIENCE
MOHD. GHAZALI IDRIS (ghaz_at_hq.matrade.gov.my)
Malaysia External Trade Development Corporation
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TABLE OF CONTENTS

• Challenges trends in global economy
• About MATRADE objectives functions
• MATRADEs perspective on e-commerce
• Assistance provided by MATRADE
• Current state of Malaysian exporters
• Future plans and outlook

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CHALLENGES TRENDS

• Uncertainties in the global economy
• Inclusion of China into WTO
• Implementation of AFTA
• Global sourcing for cheaper/higher quality of
  finished goods and components
• Impact on new technologies (ICT) in business
  process
• Information is available at your fingertips
• Consumers taste and preferences are dynamically
  changing
• New criteria for international competitiveness
  Timely Delivery Of Service (besides price
  quality)

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ABOUT MATRADE

• Established on March 1, 1993 as the national
  trade promotion agency.
• Major role Focal point for Malaysian exporters
  and foreign importers to source for trade related
  information.
• Functions
• To promote, assist and develop Malaysia's
  external trade with particular emphasis on the
  export of manufactured and semi-manufactured
  products and services.
• To formulate and implement export marketing
  strategies and trade promotion activities to
  promote Malaysia's export.
• To undertake commercial intelligence and market
  research and create a comprehensive database of
  information for the improvement and development
  of Malaysia's trade.
• To organise training programmes to improve the
  international marketing skills of Malaysian
  exporters.
• To enchance and protect Malaysia's international
  trade investment abroad.
• To promote, facilitate and assist in the services
  areas related to trade.

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e-COMMERCE _at_ MATRADE

• OBJECTIVES
• To build a critical mass of at least 70
  e-commerce-ready exporters among companies which
  are registered with MATRADE by 2005.
• To accelerate the adoption of e-commerce among
  Malaysian exporters with focus on specific
  markets.
• STRATEGIES
• MATRADE as an active user of information and
  communications technology (ICT).
• Increase e-commerce awareness among the Malaysian
  export community.
• Facilitate exporters entry into e-commerce and
  e-business.
• Establish and promote MATRADE trade information
  portal as a trusted site among the Malaysian and
  international trading community.

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PERSPECTIVE ON e-COMMERCE

• The Definition by World Trade Organisation (WTO)
• All commercial transactions involving the
  transfer of information, products, services or
  payments performed through telecommunication
  networks, using electronic means. It comprises
  indirect e-commerce (electronic ordering of
  tangibles) and direct e-commerce (online delivery
  of intangibles).

SOURCE World Trade Organisation (www.wto.org)
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PERSPECTIVE ON e-COMMERCE

• The definition by International Trade Centre
  (ITC)
• The distribution, marketing and sale or delivery
  of goods and services by electronic means
  including business-to-consumer (B2C) and
  business-to-business (B2B) transactions. It is
  not confined to the purchase of a product but it
  includes all information or services that a
  company may offer to its customers over the
  Internet from pre-purchase information to
  after-sales service and support.

SOURCE International Trade Centre, WTO/UNCTAD
(www.intracen.org)
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ASSISTANCE PROVIDED

• Delivering Information Online
• e-Commerce Workshops Seminars
• e-Commerce Resources
• e-Commerce Publications

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DELIVERING INFO ONLINE

• MATRADEs Website
• http//www.matrade.gov.my
• Economic information trade statistics
• Country information profiles
• Guidance How to be an exporter
• Business information useful contacts
• Trade regulation policies
• Trade leads, tender notices market alerts
• Trade events (fairs, exhibitions, missions, etc)
• Online applications (trade events, MDG,
  registration with MATRADE)
• Hyperlinks to useful trade-related websites

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WORKSHOPS SEMINARS

• Target Small Medium-sized Enterprises
• Objective Enhance knowledge skills
• Topics Covered
• Fundamentals of e-Commerce
• Implementing e-Commerce for Trade
• Participation in e-Marketplaces and Trade Portals
• Participation in Virtual Trade Shows/Exhibitions
• Linking to Global Supply Chain
• Assistance by the government in promoting
  e-Commerce
• Developments of e-Commerce in foreign countries
• 2002 6 Workshops have been organised

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e-COMMERCE RESOURCES

• Information available in MATRADEs Website
  (e-Commerce Section)
• Resources
• Frequently Asked Questions (FAQs) on e-Commerce
• Regular news updates, articles on ICT/e-Commerce
  trends in Malaysia and around the world
• List of established international e-marketplaces
  and Malaysian Trade Portals
• List of Malaysian e-Commerce service providers
• Hyperlinks to electronic trade services
  (e-logistics, e-customs, e-finance, etc)
• Hyperlinks to Malaysian Government
  departments/agencies
• Download presentation papers on e-Commerce

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e-COMMERCE PUBLICATIONS

• MATRADE in collaboration with ITC has published a
  book entitled Secrets Of e-Commerce A Guide For
  Small And Medium-Sized Exporters
• Copies are available at MATRADE Business Library

• MATRADE Online News
• E-Newsletter sent to all Malaysian exporters
  registered with MATRADE every fortnight,
  containing market alerts news updates, latest
  trade events, and product market profile prepared
  by Malaysian Trade Commissioners overseas

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MALAYSIAN EXPORTERS

• Total registered with MATRADE 6,348 companies
• With e-Mail facilities 5331 companies (85.46)
• With e-Mail website facilities 3,214 companies
  (51.52)
• (Information Correct as at 31 March 2003)

• Total online enquiries
• 2002 5,170 enquiries
• 2001 6,776 enquiries
• Total visits to MATRADEs website
• 2002 259,672 visits (21,000 vpm)
• 2001 92,242 visits (7,500 vpm)

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FUTURE PLANS OUTLOOK

• MATRADE has been appointed as the host for Trade
  Point Malaysia in 2003.
• Trade Point is a National Trade Portal for
  countries in the world, managed under World Trade
  Point Federation and supervised by ITC
• Roll out of MATRADE Online, an interactive
  web-based services exclusively for Malaysian
  exporters
• Transformation of MATRADEs Website to be a Trade
  Information Portal by 2005.
• More interactive services Online trade enquiry
  system, online applications to all trade events
  in Malaysia, exporters and importers databases,
  Malaysian trade statistics, etc
• Assisting Malaysian ICT companies to promote
  Malaysian ICT products services in the global
  market.

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THANK YOU
Your Link To World Markets
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