Towards the eenterprise: leading a knowledgebased organization in the Internet era Nello Iacono Grup - PowerPoint PPT Presentation

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Towards the eenterprise: leading a knowledgebased organization in the Internet era Nello Iacono Grup

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Title: Towards the eenterprise: leading a knowledgebased organization in the Internet era Nello Iacono Grup


1
Towards the e-enterprise leading a
knowledge-based organization in the Internet
eraNello Iacono Gruppo Formula SpA
2
Outline
  • the identity matter and culture in organizations.
    What an e-enterprise must be
  • from value-based to knowledge-based organizations
  • knowledge mgmt in the "strategy" process the p
    cube improvement cycle
  • steps towards the neural organization just like
    a Gnutella paradigm for a k-based organization?

3
The thesys
  • Leading companies need to be e-enterprises
  • An e-enterprise has to be (first of all) a
    knowledge-based organization
  • The upper stage of an evolutionary approach to
    k-based organizations is a unstructured one
  • we call it the neural organization
  • A successful approach to the construction of a
    k-based organization needs an environment that
    follows the laws of a Digital Ecology

4
What an e-enterprise must be (1)
  • Main features we look for in a XXI century
    company
  • adaptive respect to its business evolution
  • to be able to make its market
  • and then it has to be
  • flexible, where flexibility relies on its
    cognitive assets
  • ever-green, where the paradigm for it is an
    ever-changing (or adaptive or agile) company
  • wise and speedy, in order to combine
  • speed of action,
  • right focus in strategic matters,
  • decision in destruction-construction processes
  • The key is Interaction
  • We look for a fully-interactive company in the
    Internet age. This is an e-enterprise

5
What an e-enterprise must be (2)
  • But are self called dot-coms e-enterprises?
  • If a company works in and/or for Internet market
    then is it an e-enterprise?
  • Fully-interactive company means that culture,
    identity, strategy, processes of the company have
  • the web as the main environment
  • the interaction as the main key to change
  • intellectual capital as the main asset

6
What an e-enterprise must be (3)
  • Flexible, agile and proactive
  • approach to change mgmt based on life-cycle
    paradigm
  • organization change as opportunity and cultural
    habit, adaptive processes, organization towards
    the Business Process Management
  • people interaction through internal
    communication, knowledge sharing and active mgmt
    participation along the decision process
  • pervasive entrepreunership and empowerment
  • knowledge as basis for competive advantage

7
What an e-enterprise must be (4)
8
From v-based to k-based organizations
K-based organization
Knowledge creating and managing
Explicit cognitive asset
Cooperative Interaction
Value-based organization
Tacit cognitive asset
Values and behaviour
9
KM in the "strategy" process the p cube
approach (1)
  • P cube
  • the ingredients of a pervasive approach
  • People
  • companies grow if people interact. But we need
    both high-tech and high-touch interactions
  • Process
  • the way you want they interact to obtain a result
  • Power of
  • knowledge
  • cooperation (i.e. team-based work)

10
KM in the "strategy" process the p cube
approach (2)
  • Adaptive approach elements
  • adaptive Business Process Model
  • k-based change process
  • systematic approach to flexibility and change
    (strategy, organization, culture)
  • systematic approach to team-based diagnosis
    (focus on strategy, process, communication,
    results)

11
KM in the "strategy" process the p cube
improvement cycle
Team-based diagnosys
Efqm-based self-assessment
Diagnosys report
Strategy design
Vision and Mission revised
Organization Design
Process design
Business Process Model Enterprise Business
Plan Budget
Change communication
Bonus and objectives policy
rewards policy
Implementation
Performance
Monitoring
Feedback
Feedback
12
KM in the "strategy" process the p cube approach
  • How to grow
  • e-learning based on both company k-based and
    corporate portal
  • education and learning based on high-touch
    approaches training on-the-job, teaching in
    classroom, workshops, tutoring for junior
    consultants
  • knowledge mgmt as way-of-think teamwork,
    intranet, forum, communities, peer meetings,
    team-based diagnosis

13
The creation cycle in the sw development process
14
Towards the e-enterprise
15
The e-enterprise construction cycle
Immersion
Acknowledgement
E-service
B2C B2E
B2B ASP
Deep Application
16
The neuronal approach and the Gnutella paradigm
(1)
  • If the interaction is the key and organizations
    have to cope with ma, partner relationships,
  • they have to work as net where sites connected
    are
  • boards (for methodologies, support, auditing)
  • business teams (focused on building products,
    or on deliverying, etc)

17
The neural approach and the Gnutella paradigm (2)
  • In a neuronal organization
  • information
  • knowledge sharing
  • works like in a Gnutella paradigm no center, but
    collaborative teams that works together

18
A neuronal organization
Metodologies Board
Customers
Auditing and policy
Board
Account mgmt team
19
Extending the p cube approach (1)
  • What we need for a k-based e-enterprise
  • identity and culture
  • the Big 4 values
  • experience
  • competence
  • listening
  • interaction
  • an environment where the talent policy is not so
    hard and expensive

20
Extending the p cube approach (2)
  • The Digital Ecology
  • the relationship between people and the new
    worldwide digital environment we're creating (G.
    Newstrom, 2000)
  • we have to save the big 4 values being committed
    to
  • common sense, context, community (G.N.)
  • environmental approach to competence and teamwok
  • improving high-touch approaches (because new is
    not hi-tech synonim)

21
  • Thank you for your attention!!!
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