Event Sponsorship

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Todays topic!
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Group B3
Mike
Charles
Anders

Cem
Ruslana
Nikhil
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Ways for advertisers to circumvent limitations
Indecent!?
Illegal!?
Unethical!?
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Products that are Restricted for Advertisement

• Children Products
• Tobacco
• Drugs
• Lingerie
• Alcohol

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Can children critically assess promotions?
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Merchandising
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Merchandising
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Promotion towards children prohibited!
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Target
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Event Sponsorship
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Event Sponsorship
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Formula 1
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Walking Billboards
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Walking Billboards
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Store Layouts Design
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Free Promotion Items
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Limited Edition!
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Drugs
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Drugs
2.5 billion
2.5 billion
2.5 billion
2.5 billion
2.5 billion
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Drugs
Effects in US

• 1 of 3 has asked a doctor

1 of 8 has received a prescription based drug
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Drugs

• Informational ads

• Cross border promotions

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Drugs
Worldwide Ads towards doctors
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Health Supplements
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Health Supplements

• Statements of products may not in any way
  indicate the use of a
• dietary supplement can
• diagnose
• prevent
• mitigate
• treat
• cure

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Health Supplements
This supplement has an exquisite color!
These additives tastes good!
I drink this product every morning!
This cream is so soft!
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Naked products
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Naked products
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X
X
Naked products
Rickard
Rickard
Elena
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X
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Naked products

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And now for the ladies!!
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Whats missing?
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Whats missing?
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Whats missing?
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Whats missing?
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Advertising!!!!
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No. 1
No. 5
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Klass I
Promote
I
I
I
I
I
I
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Klass III
Sell
III
III
III
III
III
III
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Promoted but never sold!
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Formula 3
KF Fashion
Kingfisher Storm Convertible
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Whiskey or Fashion Show?!
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Aristocrat
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Aristocrat Premium Apple Juice
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Conclusions
Producer ALWAYS sells and promotes regardless of
barriers
Creativity is balancing on the edge of the
permissible!
Workarounds

• Use brand name in other areas

• Surrogate advertising

• Product placement

• Target innocent markets

• Broadcasting from other countries

• Freedom of Speech (Printed media)

• Associate doctors (legitimate)

Breach the law and pay the fine