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Event Sponsorship

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Event Sponsorship – PowerPoint PPT presentation

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Title: Event Sponsorship


1
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Todays topic!
3
Group B3
Mike
Charles
Anders

Cem
Ruslana
Nikhil
4
Ways for advertisers to circumvent limitations
Indecent!?
Illegal!?
Unethical!?
5
Products that are Restricted for Advertisement
  • Children Products
  • Tobacco
  • Drugs
  • Lingerie
  • Alcohol

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Can children critically assess promotions?
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Merchandising
11
Merchandising
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Promotion towards children prohibited!
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Target
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Event Sponsorship
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Event Sponsorship
20
Formula 1
21
Walking Billboards
22
Walking Billboards
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Store Layouts Design
24
Free Promotion Items
25
Limited Edition!
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Drugs
28
Drugs
2.5 billion
2.5 billion
2.5 billion
2.5 billion
2.5 billion
29
Drugs
Effects in US
  • 1 of 3 has asked a doctor

1 of 8 has received a prescription based drug
30
Drugs
  • Informational ads
  • Cross border promotions

31
Drugs
Worldwide Ads towards doctors
32
Health Supplements
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Health Supplements
  • Statements of products may not in any way
    indicate the use of a
  • dietary supplement can
  • diagnose
  • prevent
  • mitigate
  • treat
  • cure

34
Health Supplements
This supplement has an exquisite color!
These additives tastes good!
I drink this product every morning!
This cream is so soft!
35
Naked products
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Naked products
39
X
X
Naked products
Rickard
Rickard
Elena
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X
42
Naked products

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And now for the ladies!!
46
Whats missing?
47
Whats missing?
48
Whats missing?
49
Whats missing?
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Advertising!!!!
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No. 1
No. 5
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Klass I
Promote
I
I
I
I
I
I
56
Klass III
Sell
III
III
III
III
III
III
57
Promoted but never sold!
58
Formula 3
KF Fashion
Kingfisher Storm Convertible
59
Whiskey or Fashion Show?!
60
Aristocrat
61
Aristocrat Premium Apple Juice
62
Conclusions
Producer ALWAYS sells and promotes regardless of
barriers
Creativity is balancing on the edge of the
permissible!
Workarounds
  • Use brand name in other areas
  • Surrogate advertising
  • Product placement
  • Target innocent markets
  • Broadcasting from other countries
  • Freedom of Speech (Printed media)
  • Associate doctors (legitimate)

Breach the law and pay the fine
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