Allocating Media Resources in a Push and Pull Marketplace - PowerPoint PPT Presentation

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Allocating Media Resources in a Push and Pull Marketplace

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TV 129.6. Internet 127.5. Radio 93.5. Direct 56.3. Magazines 49.1. Newspaper 44.8. IM 40.8 ... Internet 10.6 19.3 11.9. Email 10.4 16.8 11.4. Yellow Pages 6.5 ... – PowerPoint PPT presentation

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