Piggy%20Backing%20on%20the%20Tobacco%20Tax%20Increase - PowerPoint PPT Presentation

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Piggy%20Backing%20on%20the%20Tobacco%20Tax%20Increase

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Call the Quitline for help in setting up your personal quit plan ... Contact Information. Karla S. Sneegas, MPH. 317.234.1787. ksneegas_at_itpc.in.gov ... – PowerPoint PPT presentation

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Title: Piggy%20Backing%20on%20the%20Tobacco%20Tax%20Increase


1
Piggy Backing on the Tobacco Tax Increase
2
Audiences
  • Primary
  • Tobacco Users
  • Family Physicians
  • Dentists
  • Mental Health Centers
  • Secondary
  • Physicians
  • Physicians Assistants
  • Nurses
  • Health Plans
  • Pharmacists
  • Community Health Centers
  • Diabetes Educators
  • Chronic Disease Programs
  • Faith Community
  • Employers

3
Messaging
  • Cost
  • Economy
  • Health Concerns

4
Important Reasons to Quit
5
Call to Action Physicians and Dentists
  • Advise your patients to quit now
  • Enroll as a Time 2 Quit Preferred Provider
  • Refer to Quitline
  • Use Quitline Fax Referral System

6
Call to Action Tobacco Users
  • Make a Quit Attempt
  • Call the Quitline for help in setting up your
    personal quit plan
  • See your doctor or dentist for a prescription to
    help you quit

7
Tactic Physicians and Dentists March
  • Letter from Dr. Judy Monroe, State Health
    Commissioner
  • Resources with letter
  • Sign up as a preferred provider for Time 2 Quit
  • Pharmacotherapy chart
  • AAR mini-poster
  • Quitline fax referral instructions
  • Quitline promotion mini-poster
  • Registration form for T2Q preferred provider

8
Tactic Secondary Target March-April
  • Same plan, but tailored for each specific
    audience

9
Tactic Employer Outreach April
  • Targeted List (Largest employers, Small employers
    who qualify for tax credit, Inshape Employer
    partners, HR Directors)
  • Initial Letter from Dr. Judy Monroe, State Health
    Commissioner
  • Email blasts to HR / Benefits Directors
  • Tool kit (Newsletter inserts, pay stub stuffer,
    table tent pdf, mini-poster pdf, quitline
    promotional material)

10
Tactic Media Advocacy March-April
  • Statewide Media Tour Hold employer/large health
    care facility event in each large media market
    (Media target is TV)
  • Editorial board visit with newspapers
  • Swiss cheese news release for local coalitions in
    all counties
  • Call to action Conduct a strong outreach
    program with your employees while the cost of
    cigarettes is going up- will make them healthier
    while saving you money.

11
Tactic Paid Media April
  • Black and Hispanic Media
  • Specifically focus on increase in cost for
    little cigars
  • Call to action Make a quit attempt

12
Tactic Smoker Database Outreach March-
October
  • March/April Cost is going up, Never been a
    better time to quit
  • July Testimonial from quitters
  • August Get ready for Q2W Contest

13
Tactic Quit 2 Win Contest June-October
  • Indianas 3rd statewide Quit 2 Win Contest
  • Extend the push from the federal tax increase
    into next October
  • Continue the urgency to quit

14
Contact Information
  • Karla S. Sneegas, MPH
  • 317.234.1787
  • ksneegas_at_itpc.in.gov
  • www.itpc.in.gov www.whitelies.tv www.voice.tv
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