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KING FAHD UNIVERSITY OF PETROLEUM

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Michigan University. Kalamazo, M. U.S.A. * The two authors ... Trade journals/newspapers. Literature reviews. Reviewing articles. Conference Proceedings ... – PowerPoint PPT presentation

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Title: KING FAHD UNIVERSITY OF PETROLEUM


1
KING FAHD UNIVERSITY OF PETROLEUM
MINERALS COLLEGE OF INDUSTRIAL MANAGEMENT DEPARTME
NT OF MANAGEMENT AND MARKETING
  • HOW TO ENHANCE RESEARCH
  • PRODUCTIVITY AND PUBLICATION

BY Salem M. Al-Ghamdi, Associate Professor of
Management King Fahd University of Petroleum
Minerals Dhahran, Saudi Arabia   Mushtaq
Luqmani, Prof. Of Marketing Michigan
University Kalamazo, M U.S.A.
The two authors contributed evenly
2
I. Publication Philosophy/ Objective
  •  
  • A. Quantity of Articles.
  •  
  • B. Quality of Articles. .
  • C. Path A versus Path B
  • versus Path

3
I. Publication Philosophy/ Objective
Quality of Articles
Quantity of Articles FEW Average High
Quantity of Articles FEW Introduction Late Growth
Quantity of Articles MANY Early Growth Maturity
Path A
4
I. Publication Philosophy/ Objective
Quality of Articles
Quantity of Articles FEW Average High
Quantity of Articles FEW Introduction/ Early Growth
Quantity of Articles MANY Late Growth Maturity
Path B
Part C starts with few low quality articles in
conference proceedings
5
II. Publication Approaches
  • A. Specialization Approach
  • 1. Concentrate writings/research in the
  • chosen area.
  •  
  • 2. Advantages
  •  
  • a. Economies of scale in knowledge.
  • b. Core knowledge base is reusable
    lends credibility to articles
    written in the specialized area.
  •  
  • c. Easier acceptance of articles as
    author gains recognition through
    increased research/writings in the
    specialized area.
  •  
  • d. Eventually builds up to being
    recognized as an expert in the area.

6
II. Publication Approaches
  • B. Joint Authorship Approach
  • 1. Work is divided among multiple authors.
  •  
  • 2. Ideal split is 60/40 (60 of effort first
    author and 40 effort by second
  • author).
  •  
  • 3. Advantages
  • a. Creativity/work is
    pooled.
  •  
  • b. Raw ideas are refined
    through discussion.
  •  
  • c. Draws on complementary
    strengths.
  •  
  • d. Often increases pressure/ commitment
    to complete the paper/project.
  •  
  • e. Increases productivity and acceptance
    rate (evidence by Eaton et. al
  • 1999).

7
II. Publication Approaches
  • C. Pipeline ApproachesL
  • Idea is to work on developing several papers
    simultaneously else you may get stuck on one
    idea/paper
  • 20 rule of acceptance --- one paper is accepted
    out of every five papers submitted for
    publication
  • Requires initially building a critical mass of
    five papers that are ready for submission
  • Once you develop a critical mass you need to
    maintain it (if one paper is accepted another one
    should be ready to

8
III. Content of Articles
  • Issue oriented (topical)
  • Time-oriented (e.g., Millinium)
  • Area/group-oriented (e.g., on Saudi Arabia)
  • Conceptual articles
  • Synthesizing literature
  • Developing conceptual framework
  • Drawing implications

9
III. Content of Articles
  • Empirical Articles
  • Methodology/Techniques
  • Sampling size/nature of sample used.
  • Instrument verification
  • Implications
  • State of the Art Literature Articles
  • Hot topics/buzzword topics
  • Extreme position/revolutionary thinking piece

10
VI. Enhancing the Acceptance Rate
  1. Identify/target journals where you want your
    article published
  2. Check with editor on the suitability of
    article/topic
  3. Read editor notes
  4. Look for special issues
  5. Make sure your article is properly positioned
  6. Expose the article to the layman Test (can paper
    be easily understood by a person who has very
    limited knowledge of the subject).

11
IV. Ideas for publications/ articles
  1. Trade journals/newspapers
  2. Literature reviews.
  3. Reviewing articles
  4. Conference Proceedings
  5. Interdisciplinary possibilities/ applications
  6. Discussions with advisors/peers
  7. Preface/notes by journal editors

12
V. Gaining Additional Insights
  • Be a reviewer
  • Test your ideas/raw paper
  • Conference proceedings
  • Brown bag session
  • Seeking advice from your colleagues/seniors
  • Examine interdisciplinary approaches

13
VII. Avoiding early rejections
  1. Edit paper professionally
  2. Provide a nice cover letter to editor indicating
    why you think the paper has value to the
    readership of the journal
  3. Put a lot of thought in the abstract,
    introduction of the paper and conclusion sections
    of the paper
  4. Pay special attention to article format (should
    be consistent with journal requirements)

14
VIII. Potential areas of Rejection/Criticism of
submitted work
  1. Poor literature review
  2. Article was not unique a rehash of
    existing/past work
  3. Unclear purpose of the paper
  4. Lacks a conceptual framework framework is weak
  5. Limited sample size
  6. Poor nature of sample (unrepresentative sample)

15
VIII. Potential areas of Rejection/Criticism of
submitted work
  1. Poor Data Analysis/Techniques used.
  2. Poorly written paper
  3. Lacks proper format
  4. Lacks implications
  5. Article is not appealing to the readership of the
    journal

16
IX. Responding to comments on your reviewed
article
  1. Assess the likelihood of success and matching
    effort required with revisions
  2. Respond to reviewers concerns on a line by
    line/comment by comment basis
  3. Use reviews to reposition/strengthen paper
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