Quantification of EU tourism and future development trends Ljubica Kneevic Cvelbar

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Quantification of EU tourism and future
development trends Ljubica Kneevic Cvelbar
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EUROSTAT
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Quantification of EU tourism

• EUROSTAT - http//epp.eurostat.ec.europa.eu/
• Industry, trade and services Long term data
  (period 1996-2007)
• Hotels and similar establishments
• Other collective accommodation establishments
• Bed places in hotels and similar establishments
• Bed places in other collective accommodation
  establishments
• Nights spent in hotels and similar establishments
  
• Nights spent in other collective accommodation
  establishments
• Tourists Trips Arrivals in hotels and similar
  establishments
• Arrivals in other collective accommodation
  establishments

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Hotels and other collective accommodation
Figure Number of hotels and other establishments
in EU 27
Sorce Eurostat, 2009.
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Number of beds
Figure Number beds (in 000) in hotels and other
establishments in EU 27 and EU 15
Sorce Eurostat, 2009.
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Overnights stays
Figure Number of overnights in hotels and other
establishments in EU 15
Sorce Eurostat, 2009.
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Quantification of EU tourism

• TOURISM DATA
• Capacity of collective tourist accommodation
  establishments, bedrooms and bed-places
• Occupancy in collective accommodation
  establishments domestic and inbound tourism
• Tourism demand domestic and outbound tourism
  (excluding day-trips)
• Employment in the tourism sector (Source Labour
  Force Survey 'LFS'

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Quantification of EU tourism

• Recent publications Tourism
• Tourism pocket book gives an overview on tourism
  in Europe. Data on supply of collective tourist
  accommodation in Europe, giving information on
  the available capacity in hotels and other types
  of collective accommodation and the tourist flows
  they receive. On the other hand, it illustrates
  the travel behaviour of Europeans, giving
  information on their domestic and outbound trips.
  

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WTTC
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WTTC regions

• 13 regions are estimated by WTTC
• Caribbean
• Central and Eastern Europe
• European Union
• Latin America
• Middle East
• Northeast Asia
• North Africa
• North America
• Oceania
• Other Western Europe
• Southeast Asia
• South Asia
• Sub-Saharan Africa

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European regions

• CEE Albania, Belarus, Bosnia and Herzegovina,
  Bulgaria, Croatia, Macedonia, Montenegro,
  Romania, Russian Federation, Serbia, Ukraine.
• EU Austria, Belgium, Cyprus, Czech Republic,
  Denmark, Estonia, Finland, France, Germany,
  Greece, Hungary, Ireland, Italy, Latvia,
  Lithuania, Luxembourg, Malta, Netherlands,
  Poland, Portugal, Slovakia, Slovenia, Spain,
  Sweden, United Kingdom.
• WE Iceland, Norway, Switzerland, Turkey.

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Central and Eastern Europe
Table Tourism impacts in CEE in 2009
Source WTTC, 2009.
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Central and Eastern Europe
Table Tourism growth in CEE in 2009
Source WTTC, 2009.
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European Union
Table Tourism impacts in EU in 2009
Source WTTC, 2009.
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European Union
Table Tourism growth in EU in 2009
Source WTTC, 2009.
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Other Western Europe
Table Tourism impacts in OWE in 2009
Source WTTC, 2009.
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Other Western Europe
Table Tourism growth in OWC in 2009
Source WTTC, 2009.
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Disscusion

• What are the tourism economic impacts in your
  countries?
• State some tourism impacts on natural, cultural
  and social environment in EU?
• State some tourism impact on natural, cultural
  and social environment in your countries?

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Organization of tourism in EU
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Who is responsible for tourism on EU level?
Source, EC, 2008.
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Tourism policy

• The aim of the EU tourism policy is to improve
  competitiveness of the European tourism industry
  and create more and better jobs thought
  sustainable growth of tourism in Europe and
  globally (EC, 2006).
• Main areas of focus
• Mainstreaming measures affecting tourism
• Promoting of tourism sustainability
• Enchasing the understanding and visibility of
  tourism
• 2006 - A renewed EU Tourism Policy Towards a
  stronger partnership for European Tourism

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Mainstreaming measures affectingtourism

• Better regulation
• Directives that (in)directly influence tourism
• - Package travel directive
• - Time share directive
• - Statistical data collection directive
• 2. Policy coordination
• 3. Improve use of the available European
  financial instruments

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EU fundings

• EU is supporting tourism thought different EU
  funding
• European Regional Development Fund (ERDF)
  supporting more sustainable tourism development.
• Cohesion Fund supporting environment and
  transport infrastructures.
• European Social Fund's (ESF) co-finances projects
  targeting educational programs and training.
• Leonardo da Vinci programme the form of a
  mobility programme for apprentices and young
  persons in initial vocational training.

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EU fundings

• European Agricultural Fund for Rural Development
  supporting rural tourism development.
• European Fisheries Fund (EFF) - the sustainable
  development of fisheries areas. One of the areas
  to which fishermen may redirect their activities
  is eco-tourism.
• Competitiveness and Innovation Framework
  Programme - will support the competitiveness of
  EU enterprises and especially SMEs.
• 7th EC Framework Programme for Research,
  Technological Development support reserch
  activities.

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Promoting tourism sustainability

• European Agenda 21 for tourism
• (2007 - Agenda for a sustainable and competitive
  European tourism)
• 2. Specific actions for the sustainability
• - Good practices
• - Tourism for all
• - Handbooks
• - Employment trends
• - Official statistics
• - Collaboration

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Enchasing the understanding and visibility of
tourism

• 1. Improving the understanding of European
  tourism
• (TSA, Statistics)
• 2. Supporting the promotion of European
  destinations
• (2007 European destinations portal URL
  http//www.visiteurope.com/)
• 3. Improving the visibility of the tourism
• (Tourism Forum, meetings etc.)

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EC main activities in the filed of tourism

• Destinations of Excellence EDEN
• Tourism Sustainability Group - TSG
• Sustainability and Competitiveness
• Tourism Satellite Accounts - TSA
• Social Tourism
• Tourism Accessibility
• Quality in Tourism Products

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EDEN

• EDEN aims
• Enhance visibility of the emerging European
  tourist destinations
• Create awareness of Europe's tourist diversity
  and quality
• Promoting all European countries and regions
• Reduce seasonality
• Redirect of tourist flows towards the
  non-traditional destinations
• Awarding sustainable forms of tourism
• Create a platform for the exchange of good
  practices at European level
• Promote networking between awarded destinations
  which could persuade other destinations to adopt
  sustainable tourism development mode.

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EDEN

• EDEN topic is changed every year
• 2006 Best Emerging European Rural Destinations
  of Excellence
• 2007 Tourism and local intangible heritage
• 2008 Tourism and protected areas
• 2009 Aquatic Tourism
• Soca Valley was one of the EU destination of
  exelence in 2007.
• URL http//www.dolina-soce.com/

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Tourism sustainability Group

• TSG members are experts from industry,
  destinations, academic bodies and civil society.
• UNWTO and UN Environmental Program have also
  nominated experts in TSG
• The main tasks of the Tourism Sustainability
  Group are
• To provide detailed framework action for
  sustainable tourism developement (specific
  activities stakeholder groups implementation)
• To evaluate regularly the implementation
• To provide value also for the players in
  practice.
• Document Action for more sustainable European
  tourism

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Sustainability and competitiveness

• The EC committed itself to act in four main
  areas in order to reach more sustainable and
  competitive EU tourism
• Mobilizing actors to produce and share knowledge
• Promoting destinations of excellence
• Mobilizing the EU financial instruments
• Mainstreaming sustainability and competitiveness
  in Commission policies
• Document Agenda for a sustainable and
  competitive European tourism" how is the
  implementation going on?

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Tourism Satelite Accounts

• In 2008 Eurostat started a project on Tourism
  Satellite Accounts with the following main
  objectives
• State of the art concerning the implementation of
  TSA in the member states of the EU
• Best TSA practices
• Exchange of best practices and experience in
  compiling TSA
• Development TSA in the future
• TSA aims economic importance of tourism for the
  economy
• awareness of the importance of the sector

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Social tourism

• The main focus
• Tourism available to all
• Promoting access for groups for which going on
  holiday has progressively become more difficult
• Encouraging off-season tourism to be developed
• Encouraging the creation of longer-lasting
  employment opportunities in the tourism sector

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Tourism Accesibility

• 2007 - European Year of Equal Opportunities for
  All
• Accessibility in tourism is a social right which
  concerns all European citizens.
• Accessibility is often limited to a certain group
  of people but it should be seen in a more
  holistic approach.
• Accessibility is not only about disabled people
  but also about older people, families with small
  children, people with short-term or chronic
  ailments, etc.
• In Europe alone, this amounts to an estimated 130
  million customers for the tourism industry.
• Share of tourism facilities accessible for
  wheelchair users in EU members
• 1,5 of restaurants catering facilities
• 6,5 of accommodation establishments and
• 11,3 of attractions.

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Quality of tourism products

• Compete on the basis of cost is past.
• Quality is key element for the competitiveness of
  the tourism industry.
• Documents
• 2000 - Towards quality tourism integrated
  quality management (IQM) for destinations
• 2001 - Improving the quality of tourist products
• 2000 - Measurement methods and tools necessary
  for monitoring the quality of tourist
  destinations and services - indicators and
  benchmarking
• 2004 - Manual for evaluating the quality
  performance of tourist destinations and services

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Publications

• 2009 Survey on the attitudes of Europeans
  towards tourism (2009)
• 2007 The impact of major cultural and sporting
  events on tourism-oriented SMEs
• 2006 Innovation in tourism - how to create a
  tourism learning area
• 2006 ICT and e-business in the tourism industry
• 2005 Trends and skill needs in tourism
• 2004 The European tourism industry a
  multi-sector with dynamic markets. Structures,
  development and importance of Europes economy
• 2004 Improving information on accessible tourism
  for disabled people
• 2004 Feasibility and preparatory study
  concerning the networking and partnership of
  tourism stakeholders and destinations
• 2004 Early warning system for identifying
  declining tourist destinations, and preventive
  best practices
• 2003 Making the best use of structural funds
• 2003 Structure, performance and competitiveness
  of European tourism and its enterprises
• 2002 Using natural and cultural heritage for
  the development of sustainable tourism in
  non-traditional tourism destinations

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Working groups reports

• Working Group A Facilitating the exchange and
  dissemination of information, notably through new
  technologies
• Working Group B Improving training in order to
  upgrade skills in the tourism industry
• Working Group C Improving the quality of tourist
  products
• Working Group D Promoting environmental
  protection and sustainable development in tourism
  
• Working Group E Managing the impact and the use
  of Information and Communication technology based
  services in the tourism sector
• Reports are published in 1999.

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Sources

• European Commission
• URL http//ec.europa.eu/enterprise/tourism/index_
  en.htm
• European Union Legislations
• URL http//europa.eu/scadplus/
• European destination of Exelence - EDEN
• URL http//ec.europa.eu/enterprise/tourism/major_
  activities/eu_tourist/index_en.htm
• European destinations portal
• URL http//www.visiteurope.com/

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Documents

• EU Commission, 2007, Agenda for the sustainable
  and competative European tourism.
• EU Commission, 2006, A renewed EU Tourism Policy
  Towards the stinger partnership for European
  Tourists.
• EU Commission, 2004, Improving information on
  accessible tourism for disabled people
• EU Commission, 2003, Making the best use of
  structural funds.