Valuing Libraries: Demonstrating Your Librarys Impact on Your Community - PowerPoint PPT Presentation

Loading...

PPT – Valuing Libraries: Demonstrating Your Librarys Impact on Your Community PowerPoint presentation | free to view - id: 1e637f-ZDc1Z



Loading


The Adobe Flash plugin is needed to view this content

Get the plugin now

View by Category
About This Presentation
Title:

Valuing Libraries: Demonstrating Your Librarys Impact on Your Community

Description:

Valuing Libraries: Demonstrating Your Library's Impact on Your Community ... http://tinyurl.com/yga3gsq. HRLC 2009. Overview. Strategize. Quantify. Make the Case ... – PowerPoint PPT presentation

Number of Views:27
Avg rating:3.0/5.0
Slides: 54
Provided by: donnaba3
Category:

less

Write a Comment
User Comments (0)
Transcript and Presenter's Notes

Title: Valuing Libraries: Demonstrating Your Librarys Impact on Your Community


1
Valuing Libraries Demonstrating Your Librarys
Impact on Your Community
The Highlands Regional Library Cooperative and
the NJ State Library Presents
  • New Jersey Association of School Librarians
  •  November 13, 2009
  • Presented by
  • Joanne P. Roukens, Executive Director
  • www.hrlc.org

2
Valuing Libraries is about showing you how
valuable your library is and how you can
communicate its impact to your administrators,
faculty and parents.
3
Objectives
  • You will be able to
  • Define what is valuable to customers and
    funders/stakeholders
  • Execute a seven-part strategic process
  • Identify your librarys Value Proposition
  • Quantify your librarys value
  • Make your case

4
Overview
  • Materials from this workshop are in part based on
    the WebJunction Demonstrating Impact
  • web documents.
  • http//tinyurl.com/yga3gsq

5
Overview
Three steps to demonstrating impact
  • Strategize
  • Quantify
  • Make the Case

6
Value and Vision
  • What is value?
  • "Value and Vision" by Eleanor Jo Joey Rodger,
    American Libraries, Nov. 1, 2002
  • Ideas of value have changed
  • Moving target, constantly needs assessment
  • Usefulness, quality, availability, image

7
Value and Vision
  • What it is not
  • Historic, tradition, etc is not valuable
  • Doesnt correspond to staff ideas of importance
  • Is not about our professional values
  • Our personal sense of value - doesnt matter
    much unless is matches that of our users.

8
Value and Vision
  • Not enough money to go around
  • How do we create more value?
  • Doing wrong things well does not create value

9
Value and Vision
Publicly Valuable
Political Legal Support
  • Strategic triangle
  • Publicly valuable
  • Politically and legally supported
  • Administratively and operationally feasible

Feasible
10
Value and Vision
Enhance Value
  • Evaluate each service
  • Identify feasible enhancements
  • Listen and understand agendas
  • Recognize trends and realign

11
Valuable to Your Students Faculty
12
Valuable to Administrators, Parents and Funders
13
Demonstrating Impact
  • Part 1 Strategizing

14
7 Strategizing Steps
  • Assess your resources
  • Identify your target
  • Become a lobbyist
  • Identify what is important to funders
  • Identify what you do best
  • Determine how to articulate value
  • Find the connection

15
The Value Proposition
  • An offer, not a demand
  • Not what you value
  • Only valuable perspective is the customers
  • Valuable in a competitive environment

16
OR
  • If you give me this
  • (the money I am seeking),
  • you will get that
  • (specific benefits that come from library
    services).

17
OR
  • The promise that a library makes to its
  • customers about what they can expect
  • to receive in return for their time,
  • their effort, their loyalty, and especially their
    dollars.

18
Value Proposition
19
The Value Proposition
Must fill two requirements
  • Actionable by you and your organization
  • Credible and compelling to target audience

20
Niceville School Value Proposition
  • When you use the library, you can count on a
    welcoming atmosphere where you can quickly find
    information for assignments, teaching, great
    books to read and computers to use for word
    processing, databases, websites and more.
    Assistance is always readily available.

21
Demonstrating Impact
  • Part 2 Quantifying

22
Approaches to Quantifying
  • Traditional statistics
  • Outcome Based Evaluation - OBE
  • Return on investment - ROI
  • Anecdotal
  • Data from peers

23
What You Are Going to Do!
  • Gather your statistics
  • Population
  • Total of last library budget
  • Last complete years circ/usage stats
  • Use price list from website and select
  • Open worksheet and fill in numbers

24
What You Are Going to Do!
  • Divide total value figure by budget figure
  • Multiply by 100 to get ROI percentage

25
Example
  • Niceville School Library
  • Budget of 124,930
  • Student population of 793

26
(No Transcript)
27
Samples of Real ROI Results
  • Glen Rock Public Library 580
  • T. Jefferson School, Fair Lawn 199
  • South River Public Library 275
  • Burlington County Library 490
  • William Paterson University Library 333

28
Demonstrating Impact
  • Part 3 Make Your Case

29
Demonstrate Your Impact
  • Make your case
  • Pitch your story
  • Sell your value

30
Strategizing Steps
  • Assess your resources
  • Identify your target
  • Become a lobbyist
  • Identify what is important to funders
  • Identify what you do best
  • Determine how to articulate value
  • Find the connection

31
Become a Library Lobbyist
  • Get out of the room
  • Mingle in your building
  • Go have lunch
  • Build personal connections
  • Make yourself visible

32
Be a Building Leader
  • Collaborate with teachers
  • Participate in curriculum, grade level meetings
  • Join staff tech committees
  • Build rapport with principal
  • Conduct professional development classes
  • Active on curriculum writing committee

33
Who Are Our Advocates?
  • Parents
  • Students
  • Faculty
  • School administrators
  • School board
  • Community at large

34
NJASL Advocacy Wiki http//njasladvocacy.pbworks.
comMary K. Lewis, Editor
  • Information on relevant laws and regulations
  • List of steps to follow and people to contact
  • FAQs
  • Templates and examples
  • Testimonials
  • Links to additional resources

35
http//njasladvocacy.pbworks.com/ProofContactsProc
edures - Demonstrate Value in 10 steps
  • Maintain communication
  • Establish community support
  • Create elevator speech
  • Publicize activities and successes
  • Create opportunities for publicity

36
http//njasladvocacy.pbworks.com/ProofContactsProc
edures - Demonstrate Value in 10 steps
  • 6. Collect, analyze and share data
  • 7. Solicit, save, publicize stories
  • 8. Respond to legislative alerts
  • Attend legislative/NJEA events
  • Invite legislator/officials to visit

37
Talking to Power
  • Talking to Power by Kathy St. John
  • http//webjunction.org/do/DisplayContent?id8581

38
Talking to Power
  • Know your audience
  • Know your organization community
  • Join clubs, committees, boards
  • Use your contacts
  • Be knowledgeable
  • Be prepared

39
Talking to Power
  • Learn to sell
  • Be nice firm, not demanding
  • Be confident
  • Be relentless ubiquitous
  • Be punctual
  • Keep in touch
  • Be brief

40
Construct Your Argument
  • Value of Services document
  • Mission, vision statements, Strategic plan(s)
  • Budget
  • Other ?

41
Telling Your Story Toolkit
  • Telling Your Story Tool Kit Joint Project of
    the Iowa Library Service Areas and the State
    Library of Iowa. http//www.silo.lib.ia.us/for-ia-
    libraries/tell-library-story/

42
Elevator Speech
  • Important first impression
  • Compelling and descriptive
  • Highlights specific accomplishments
  • Contains a benefit for the listener
  • Its a pitch disguised as conversation
  • Brief, articulate, sincere, enthusiastic

43
The Elevator Speech Answers
  • What do we do?
  • Whom do we serve?
  • Why is the library unique/necessary?
  • How does the library bring value?

44
Impact Letter
  • Not a request for money
  • Provides additional information
  • Puts the case in practical terms
  • Brief format with punch
  • Pertinent statistics
  • Value of services
  • Invitation to be in touch

45
(No Transcript)
46
Things We Can Boast About
47
Ways to Deliver Your Message
  • PTO meetings and newsletters
  • Flyers, brochures, posters, bookmarks
  • Press releases, library newsletters, email
  • School website be there!

48
Review
  • Value what is it, how do we enhance it
  • 7 steps to strategizing
  • Value Proposition
  • Quantify benefits
  • Make your case, deliver it
  • Create advocates and champions!

49
ACTION!
  • Determine what is valuable
  • Use the Strategic Triangle
  • Gather your statistics
  • Create your Value of Services document
  • Create your Elevator Speech
  • Go advocate for your library!

50
Be a Leader in Your Building!
51
Valuing Libraries Toolkit
All the materials for the Valuing Libraries
Toolkit are available at
  • www.hrlc.org/funding/valuinglibs.htm

52
Valuing Libraries Contact Info
  • Joanne P. Roukens, Executive Director
  • Highlands Regional Library Cooperative
  • 973-664-1776
  • jroukens_at_hrlc.org

53
The Highlands Regional Library Cooperative and
its services are funded by the New Jersey State
Library which is responsible for the
coordination, promotion and funding of the New
Jersey Library Network. The program was made
possible by a funding partnership between the New
Jersey State Library and HRLC. Norma Blake, New
Jersey State Librarian Joanne P. Roukens,
Executive Director, HRLC
About PowerShow.com