AMARTA Interventions for Improving Competitiveness of Horticultural Value Chains:

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AMARTA Interventions for Improving
Competitiveness of Horticultural Value Chains

• VEGETABLESin West Java

Bogor, June 30, 208
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West Java High Value Horticulture Value
ChainLinking Farmers to (Modern) Markets

• Collaborate with IVEGRI and APRINDO
• Focused on two activities
• Educations (incl. on-farm demplot, nursery house
  and packing house)
• Collective Actions (institutional development)
• Sustainability replicability affordability
• Three Phases
• Production base
• Group empowerment and replication encouragement
• Commercialization base
• STRONG BY THEIR OWN STRENGTH

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Demplot for Brocolly, Nursery House in Lembang,
Bandung

• Introduce trey for nursery more efficient
  compared to seed bed
• Most importantly, reduce risk of root injury that
  might cause club rot (akar gada) desease

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Demplot on Organic VegetableOrganic Fertilizer
and Pesticide Making Trainingsin Tarogong, Garut

• Introducing organic fertilizer and pesticide
• Seven young Agricultural High School Graduated
  expected to become Private Extension Service
  Provider and modern market fresh vegetable
  suppliers

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Demplot on Kyuuri (Japanese cucumber) in
Argapura Majalengka

• Crop and income diversification
• Introducing the use of mulch to rice farmers

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Strawberry in Bandung, Garut and Majalengka

• Introducing strawberry new (original) varieties
• Imported 500,000 plants frigo (dormant) seed
  300,000 for West Java
• Plant media are ready

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Bimandiri Packing-house (grant)

• Oil price increase, procurement cost increase,
  selling price relatively stable, reduce margins
• Market diversification diversifying grade
  requirement closer to production bowl
• Packing-house expansion, involve more farmers and
  products, increase volume and efficiency

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AMARTA-IVEGRI-APRINDOFresh Vegetable Handling
Training(Matching Supermarket Quality Standard)

• Sorting and grading
• Sterilization (using ozon) relatively cheap
  kill bacteria reduce pesticide
• Wrapping

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• THANK YOU