Unit 3 Marketing - PowerPoint PPT Presentation

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Unit 3 Marketing

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Unit 3 Marketing – PowerPoint PPT presentation

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Title: Unit 3 Marketing


1
AVCE BUSINESS
Unit 3 - Marketing
By Luke Deakin
2
Marketing Strategy The marketing strategy I
used is new product development
I have chose an existing product and adapted it
I chose new product development as I wanted to
target the existing market with my new product
3
Product Here is my product, the Adidas Predator
Professional
4
Product Here is my product, the Adidas Predator
Professional
5
Product Here is my product, the Adidas Predator
Professional
6
Product Here is my product, the Adidas Predator
Professional
7
Product Here is my product, the Adidas Predator
Professional
8
Product Here is my product, the Adidas Predator
Professional
9
Pricing Strategy The pricing strategy I am
using is competitive pricing
Adidas has a number of competitors, whose top
of the range products range from around 80 to
140
I chose to price my product at 119.99
I chose a competitive pricing strategy as I
felt it was the most appropriate to my product
10
Promotion I chose the following three methods to
promote my product
Billboard advertisements
Magazine adverts
TV adverts
11
(No words are needed to promote this product)
12
Place Shops
JJB Sports
Sports Soccer
JD Sports
13
Place Internet
www.adidas.com
www.prodirectsoccer.co.uk
www.sportsshoes.com
14
Place Mail Order Catalogues
Additions
Littlewoods
Empire
15
INCREASE THE PEACE
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