Title: Unit 3 Marketing
1AVCE BUSINESS
Unit 3 - Marketing
By Luke Deakin
2Marketing Strategy The marketing strategy I
used is new product development
I have chose an existing product and adapted it
I chose new product development as I wanted to
target the existing market with my new product
3Product Here is my product, the Adidas Predator
Professional
4Product Here is my product, the Adidas Predator
Professional
5Product Here is my product, the Adidas Predator
Professional
6Product Here is my product, the Adidas Predator
Professional
7Product Here is my product, the Adidas Predator
Professional
8Product Here is my product, the Adidas Predator
Professional
9Pricing Strategy The pricing strategy I am
using is competitive pricing
Adidas has a number of competitors, whose top
of the range products range from around 80 to
140
I chose to price my product at 119.99
I chose a competitive pricing strategy as I
felt it was the most appropriate to my product
10Promotion I chose the following three methods to
promote my product
Billboard advertisements
Magazine adverts
TV adverts
11(No words are needed to promote this product)
12Place Shops
JJB Sports
Sports Soccer
JD Sports
13Place Internet
www.adidas.com
www.prodirectsoccer.co.uk
www.sportsshoes.com
14Place Mail Order Catalogues
Additions
Littlewoods
Empire
15INCREASE THE PEACE