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GRAFFITI MANAGEMENT STRATEGY

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Information is shared with Ottawa Police Services to assist with enforcement activities ... citizen reporting of graffiti (including online reporting option) ... – PowerPoint PPT presentation

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Title: GRAFFITI MANAGEMENT STRATEGY


1
GRAFFITI MANAGEMENT STRATEGY
March 2007
2
Presentation Outline
  • History and Culture of Graffiti
  • Graffiti Management Program 2003-2006
  • Identified Gaps and Proposed Approaches
  • Next Steps

3
Background
  • July 24, 2002 - City Council approved the
    implementation of a sustained graffiti management
    program
  • Applies to all property and infrastructure
    managed by the City directly or indirectly
  • Surface Operations Branch coordinates the Program
  • In partnership with By-law and Regulatory
    Services and Ottawa Police Service

4
Graffiti Impacts
  • Left unchecked, graffiti spreads rapidly, leads
    to broken window syndrome.
  • People think nobody cares nobodys in control.
  • Discourages business and shopping.
  • Poses threat, and in some cases, causes fear.

5
Profile of a Tagger
  • Taggers come from a variety of different cultural
    and economic backgrounds
  • Their make up is predominantly males in their
    early teens to mid twenties
  • They share a common denominator which is the
    desire for fame and recognition within the
    sub-culture. The greatest fame goes to the
    taggers with the most numerous, long lasting and
    difficult tags

6
Profile of a Tagger cont
  • The culture is based primarily on two principals
  • To Get Up which means to place as many tags as
    possible, and
  • To Keep It Real which means to keep it illegal
  • Taggers do not respect the law, they thrive on
    the adrenaline rush of the risk involved when
    doing it illegally

7
Tagger Graffiti Today
  • Tagger graffiti and its culture has grown to an
    international level
  • Taggers can photograph and post their graffiti on
    web sites around the world
  • Graffiti websites provide information about the
    culture as well as information as to what
    products can be used or mixed to cause permanent
    damage

8
Tagger graffiti styles
  • Tag the taggers stylized personal signature
    which take 1 to 3 seconds to put up
  • Throw-Up - larger than the tag. It is comprised
    of bubble or balloon style letters utilizing one
    or two colours. It can be completed in a matter
    of minutes
  • Masterpiece - (piece) also known as wildstyle.
    It consists of interlocking letters and arrows,
    uses multiple colours and is the hardest style
    to master. A large masterpiece can take several
    hours or even days to complete

9
The 4Es of Graffiti
  • The components of the Graffiti Management
    Strategy are
  • Eradication
  • Removing graffiti quickly and efficiently.
  • Empowerment
  • Maximizing use of available resources and
    relationships.
  • Education
  • Building awareness about how to prevent and
    remove graffiti.
  • Enforcement
  • Applying municipal and penal code laws when
    necessary.

10
Eradication
  • Citys Graffiti Removal Crew contractors
    provide services to Council approved standards
  • 24-hour city-wide response -remove hate, racist
    offensive graffiti.
  • 5 zero tolerance areas (downtown core,
    Rideau-Vanier, Glebe, Westboro and Britannia)
  • Zero Tolerance Zones
  • Areas of the City where graffiti is concentrated
  • City crew proactively patrols and removes graffiti

11
Eradication
  • Centralized reporting process through the Call
    centre (311).
  • The Graffiti Removal Crew utilizes
  • Environmentally responsible cleaning agents and
    methods
  • Continuously experiment with new products and
    procedures
  • Investigates and utilizes 'anti-graffiti'
    technology

12
(No Transcript)
13
Empowerment
  • Community involvement in graffiti prevention and
    removal
  • Spring / Fall Cleaning the Capital
  • Green Partnership Program grants
  • Community monitoring and reporting
  • Internal and External Stakeholder Committees

14
  • Internal Stakeholders
  • Public Works Services
  • Community and Protective Services
  • Ottawa Police Service
  • City Managers Office
  • Corporate Services
  • Planning, Transit Environment
  • External Stakeholders
  • City Public Works and Services, By-law
    Regulatory Services, Ottawa Police Service
  • Government NCC, PWGSC, MTO
  • Business
  • School boards
  • Community Associations
  • Utilities / Canada Post
  • Print Media

15
Enforcement
  • In Ottawa, graffiti is grouped under vandalism
    laws in the Criminal Code, and the charge is
    Mischief under or over 5000
  • Enhanced vigilance assists with the apprehension
    of graffiti vandals
  • Each item of graffiti removed by City crews is
    photographed and a database of records is kept.
  • Information is shared with Ottawa Police Services
    to assist with enforcement activities
  • 5 Ottawa by-laws make reference to unsightly
    markings, with charges laid under the Provincial
    Offences Act.

16
Education
  • Sharing information about
  • the cost of graffiti vandalism
  • ways to prevent it
  • the impact of graffiti
  • how to report and remove unwanted graffiti
  • Ottawa Police Service brochure on graffiti.
  • Citys website (www.ottawa.ca)

17
Orleans Pilot Project
  • Ottawa Police Service piloted a zero tolerance
    project in Orleans in 2005 and 2006
  • proven that implementing the 4 Es together is
    effective way to counter graffiti.
  • In 2005, 72 of the vandalized assets remained
    clean of graffiti due to implementation of a
    comprehensive action plan.
  • In 2006, 87  reduction in visible graffiti.

18
Identified Gaps
  • Councillor Holmes motion June 2006
  • Consideration of a graffiti by-law
  • Increased proactive measures rather than reactive
    programming
  • Limit barriers that reduce the effectiveness of
    reporting of graffiti
  • Develop a support network for private sector
    (home owners and small businesses)
  • Consider diversion methods as a means to reduce
    graffiti occurrence.

19
Proposed Approaches
  • Key issues being reviewed by staff include.
  • Review of zero tolerance zones
  • Efficient use of Citys graffiti removal crew,
    contractors, and volunteers for eradication
  • Additional educational initiatives
  • Tools for private and business property owners
  • Implement lessons learned from Orleans Pilot
    Project
  • Proposed stand alone graffiti by-law

20
Proposed Zero-Tolerance Zones
21
Efficient Use of City, Contract, and Volunteer
Resources
  • Staff will look for innovative ways to engage
  • graffiti removal contractors
  • Volunteers and Community Associations
  • City staff and services
  • External partners and stakeholders

22
Additional Education Initiatives
  • Public awareness campaign with special emphasis
    on reaching students and youth
  • Investigate partnerships with youth organizations
  • Enhanced profile of graffiti in City programs
    such as Spring-Clean-the-Capital, and
    Adopt-a-Park/Road
  • Partnerships with media to more effectively
    promote graffiti messages
  • Highlight opportunities for artistic diversion

23
Tools for Private and Business Property Owners
  • Citys website will be expanded to include
  • impacts of graffiti,
  • tips for preventing graffiti and guidelines for
    effective graffiti removal
  • tips for parents who are suspicious of their
    children being involved in graffiti
  • lists of available graffiti product vendors and
    removal companies
  • citizen reporting of graffiti (including online
    reporting option)
  • registration of mural artists and properties
    available for murals.
  • Graffiti Symposium

24
Implement lessons learned from Orleans Pilot
Project
  • Lessons learned have been identified and will be
    considered in all areas of the Graffiti
    Management Strategy

25
Proposed Graffiti By-law
  • Definition excludes mural signs
  • General prohibition
  • Removal within time period specified in notice
    but no sooner than 7 days

26
Next Steps
  • Written comments
  • to Leslie Vanclief before April 2nd
  • Leslie.Vanclief_at_ottawa.ca
  • Fax 613-580-9605
  • May - Report to Committee

27
Thank-you
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