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Record Production

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Maximizing the creative process - choosing good songs, creating quality ... Superstars such as Quincy Jones, David Foster and Phil Ramone are only ... – PowerPoint PPT presentation

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Title: Record Production


1
Record Production
  • MUM 2700
  • Music Business 1 Professor Calle

2
Producer Responsibilities
  • Maximizing the creative process - choosing good
    songs, creating quality arrangements, bringing
    out the best in all involved, overseeing the
    process from start to finish.
  • Administration - scheduling, budgeting, filing
    contracts, etc.

3
Producer Types
  • The complete producer
  • Qualified to handle all aspects of production
    including
  • Technical
  • Creative
  • Budget

4
Musician/Engineer Producer
  • This type of producer will oversee one or
    multiple recording sessions of a project.
  • Typically, these individuals posses specialized
    skills in a specific area of the production
    process such as tracking vocals, rhythm sections,
    strings or horns.

5
Artist Producer
  • A self-producing artist.
  • Usually controls the creative process of the
    production and out-sources the technical and
    budgetary responsibilities.

6
Executive Producer
  • Raise money or funds the production.
  • Oversee the entire production but usually have a
    limited creative roll.
  • Record company presidents are often listed as
    executive producers.

7
Co-Producers
  • Individuals who share in the production process.
  • These folks can be experts in the creative,
    technical or budgetary aspects of production but
    cant complete the process alone due to funding
    or other deficiencies.

8
Points
  • Producers are usually issued an advance and then
    earn royalties.
  • Superstars - 2 to 5 points or more.
  • Midlevel - 1 to 3 points
  • Beginners - 0 to 1 points

9
Starting out
  • Producer is hired by an artist.
  • Producer works for a flat fee.
  • Producer will try to enter into a royalty bearing
    agreement with the artist in case the artist is
    signed by a record company.
  • Artist will shop the production.

10
Climbing the Ladder
  • If a producers work becomes commercially
    successful (it sells), then record companies may
    hire the producer directly.
  • At first, much of the work will be
    work-for-hire
  • Eventually, producer will demand royalty points
    and receive them.

11
Advances
  • New producers - 0 - 3,500 per track.
  • Midlevel - 3,500 - 5,000 per track
  • Superstars - 10,000 - 15,000 per track
  • Jam Lewis - 150,000 per track

12
Production Steps
  • Determine the artist
  • Find the appropriate material
  • Budget scheduling
  • Create a high-quality production representative
    and unique to the artist and genre.
  • Meet all deadlines

13
Superstar Recoupment
  • Superstars such as Quincy Jones, David Foster and
    Phil Ramone are only responsible for recoupment
    of their production advances at the combined
    rate.
  • They typically do not have to recoup the
    recording costs and earn royalties quickly.

14
Midlevel Recoupment
  • These producers earn royalties from record one
    after recoupment of the entire projects
    recording costs at the combined rate.
  • These producers earn royalties slower than
    superstar producers.

15
Low level Recoupment
  • These producers are paid from record one after
    recoupment of the entire recording cost at the
    net rate.
  • These producers take longer to earn royalties
    than all other producers.

16
Royalties
  • Assume the following
  • Recording costs 120,000
  • Producer advance 10,000
  • Artist royalties .50 cents per CD.
  • Producers royalties .10 cents per CD
  • Net rate .50
  • Combined rate .60

17
Calculations
  • Record sells 200,000 units.
  • Recording costs 120,000
  • 200,000 .50 (net rate) 100,000
  • Deficit of 20,000
  • Producer is not owed royalties.

18
Calculations 2
  • Record sells 240,000 units.
  • Recording costs 120,000
  • 240,000 .50 (net rate) 120,000
  • Recouped

19
Royalties
  • 240,000 .10 24,000
  • Advance 10,000
  • Producer royalties owed
  • 24,000 - 10,000 14,000

20
Contracts
  • As a producer always make the record company
    responsible for payment.
  • Artists typically recoup later than producers and
    thusly will not have money to pay the producer.
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