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Broker Owner Council

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Broker Owner Council – PowerPoint PPT presentation

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Title: Broker Owner Council


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2007 Broker Owner Council
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Trevor GetzAssistant Regional DirectorChairperso
n
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2007 Broker Owner Council
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Roll Call (Introductions)Name Office
CityYears with RE/MAX
5
RE/MAX International Award Winners Broker Owner
of the Year for a Single Office
Al Hippsley Broker Owner / Manager of the
Year Arlene Butler
Broker Owner of the Year Multi-Office

Wayne Schrader
6
Elton AshRegional Executive Vice President
7
Minutes of the2006 Broker Owner Council
MeetingMB, SK, AB, BC
8
Leadership Committee Elections2008/2009
9
Leadership Committee Elections
  • Saskatchewan
  • Retiring Committee Member
  • Larry Stewart
  • Saskatoon, SK

10
Leadership Committee Elections
  • Alberta Southern
  • Retiring Committee Member
  • Andy Kent Lethbridge, AB

11
Leadership Committee Elections
  • Alberta Northern
  • Retiring Committee Member
  • Michael Lazaruk
  • Fort Saskatchewan, AB

12
Leadership Committee Elections
  • BC Vancouver Island
  • Retiring Committee Member
  • Wayne Schrader
  • Victoria, BC

13
Legal Fund Update
14
Technology Update
15
Eric FennellIT Services Manager
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Design Center
Marketing and advertising resource for all
RE/MAX associates Extensive line of
customizable promotional materials Quickly and
easily create professional quality posters, web
advertisements, door hangers and much more
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ATOD (Agent Training on Demand)
  • The Latest Hot issues updated weekly
  • Over 100 video clips to view with 24/7

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Podcasts
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Blogging/Real Estate Blogs Inexpensive web
publishing tool allowing you to create transfer
relevant timely information
Allowing consumers the ability to find the
content they are looking for via the web A
Real Estate Blog has the ability to draw more
traffic than a traditional web site
27
Questions?
28
Todd ShyiakVice President
Most Home Real
Estate Services
29
RE/MAX Property Search
  • The Next Generation

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Featuring
  • Improved Navigation/User Interface
  • Improved Geo-coding/Mapping Functionality
  • Improved Listing Detail Report
  • Enhanced Data Integrity
  • Increased Performance and Monitoring
  • Detailed Search Engine Traffic Analytics
  • Ability to Frame Search Engine - Broker/Agent

31
Benefits
  • Enhanced Consumer Experience
  • More Information About the Online Consumer
  • Better Lead Distribution/Notification
  • More Leads

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Regional Development Update
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Regional Development Update
Franchise Sales Report
66
New Offices
RE/MAX of Duncan, Mill Bay, BC Cordell Ensign,
Deb Ensign, Broker Owners RE/MAX at Mara Lake,
Sicamous, BC Karen Singbeil, Broker Owner
RE/MAX Dawson Creek Realty, Dawson Creek,
BC Douglas Petersen, Richard Petersen,
Trevor Bolin, Broker Owners
67
New Offices
RE/MAX Bridge City Realty, Lethbridge,
AB Darrel Borbely, Broker Owner RE/MAX
Saskatoon (Humboldt), Humboldt, SK Larry
Stewart, Broker Owner RE/MAX Mayne-Pender,
Mayne Island, BC Jessie James, Broker Owner
68
New Offices
RE/MAX Nipawin, Nipawin, SK Linda Swehla,
Broker Owners RE/MAX Advantage, Carman,
MB Wayne Giesbrecht, Broker Owner RE/MAX
Crest Realty (Westside) South Granville,
Vancouver, BC Deborah Upton,
John Lichtenwald, Broker Owners
69
Ownership Transfers
RE/MAX Country Lakes Realty, 100 Mile House,
BC Brad Marsh to Glen Holling RE/MAX Country
Lakes Realty (Interlakes), 100 Mile House,
BC Brad Marsh to Glen Holling RE/MAX
Mountain Aire, Didsbury, AB Dale Peters to Cindy
Tippe, AJ Barkman
70
Ownership Transfers
RE/MAX Mountain Aire (Carstairs), Carstairs,
AB Dale Peters to Cindy Tippe, AJ Barkman
RE/MAX Mountain Aire (Olds), Olds, AB Dale
Peters to Cindy Tippe, AJ Barkman RE/MAX
Wetaskiwin 2007, Wetaskiwin, AB Dale Kelley,
Larry Cole to Randy Plant
71
Ownership Transfers
RE/MAX of Nanaimo, Nanaimo, BC Dick Belcher,
Frank Johnson to Charlie Parker, Mike Heinrich
RE/MAX Keremeos, Keremeos, BC Bill Barkhausen to
Gary Yuzik
72
Ownership Transfers
RE/MAX Real Estate, Fort Saskatchewan, AB Mike
Lazaruk to Jim Westergard,
Matthew Gaglione, Joe Gaglione RE/MAX Real
Estate, Gibbons, AB Mike Lazaruk to Jim
Westergard, Matthew Gaglione,
Joe Gaglione
73
Regional Development Update
Growth - Recruiting
74

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Regional Development Update
Competition
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  • 561 additions
  • to our membership to date at
  • July 31, 2007
  • Where did they come from?

79
  • 359 terminations
  • Year to date at
  • July 31, 2007
  • Where did they go?

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Regional Development Update
Market Share
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Market Share Comparison
83
Watch for deadlines in the December Region
Update as well as the December Billing. Must
be accompanied by Board Reports.
84
Regional Development Update
Group Insurance Program
85
Regional Development Update
CMNThe Miracle System
86
Marie Sheppy Senior Coordinator, Corporate
Affairs
87
  • The Miracle System Canada

Overview of The Miracle System Training
Dates
88
RE/MAX Canada 3 Regions 644 Offices 17,540
Associates
89
Access to the Miracle System Canada is via RE/MAX
Mainstreet. Use your current Mainstreet Login
and navigate to the Childrens Miracle Network
page.
90
Click on The Miracle System link
91
Entering The Miracle System For Canada
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Reporting Page For RE/MAX Canada To enter
donations
Easy Search capability to find RE/MAX
Associate IDs and RE/MAX Office Codes
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Reporting for RE/MAX Offices
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  • The Miracle System Canada - Training

Monday, November 5, 2007 Tuesday, November
6, 2007 Wednesday, November 7, 2007 Thursday,
November 8, 2007
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Questions?
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Regional Development Update
Events
104
  • RE/MAX OF WESTERN CANADA
    2007 REGIONAL GA COMMITTEE MEETING
    October 10-11, 2007 Kelowna,
    BC
  • RE/MAX OF WESTERN CANADA
    2007 FALL SALES RALLIES
  • October 23, 2007 Red Deer Lodge, Red Deer, AB
  • October 24, 2007 Grande Prairie Inn, Grande
    Prairie, AB
  • October 26, 2007 Civic Centre, Prince George,
    BC November 13, 2007 Delta Regina, Regina,
    SK
  • November 14, 2007 Hilton Garden Inn,
    Saskatoon, SK

105
RE/MAX of Western Canada 25th Annual Conference
February 7-9, 2008
Vancouver Convention Exhibition Centre
Online Registration Available mid
October www.remax-western.ca/25
106
2008 RE/MAX International Convention 35th
Anniversary
March 3-6, 2008 MGM Grand, Las Vegas
107
  • RE/MAX OF WESTERN CANADA
    2008 BROKER OWNER MANAGER
    RETREAT
    June 1-4, 2008 Westin Bear Mountain
    Resort Spa, Victoria, BC
  • RE/MAX INTERNATIONAL
    2008 BROKER OWNER MANAGER
    SUMMER CONFERENCE August
    10-12, 2008 Fairmont Royal York, Toronto, ON

108
  • RE/MAX OF WESTERN CANADA
    2008 PROFESSIONAL DEVELOPMENT
    RETREAT
    September 11-13, 2008 The Grand Okanagan
    Lakefront Resort, Kelowna, BC
  • RE/MAX OF WESTERN CANADA
    2008 ANNUAL BROKER COUNCIL TOUR

    October 21, 2008 Winnipeg, MB
    October 22, 2008
    Regina, SK
    October 23, 2008 Calgary, AB
    October 24, 2008
    Vancouver, BC

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Profitable Broker Program
(For Broker/Owners Team Leaders)
Powered by Buffini Company
November 5 6, 2007 Vancouver, BCFairmont
Vancouver AirportHow to Register?Call Christa
Garcia, Buffini Companys RE/MAX Sales
Specialist, at 800.945.3485 ext 2375.
110
Regional Development Update
Commercial Division
111
Regional Development Update
RE/MAX Programs
112
SAO PSP Totals
January December 2005 SAO 484 PSP
66 January December 2006 SAO 500 PSP
76 January Present 2007 SAO 274 PSP
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Regional Development Update
Trademark/Internet Standards
114
Regional Development Update
Competition Bureau Different commission rates,
fees and listing and marketing services may be
offered by other RE/MAX Franchisees and Sales
Associates in Canada. Final mail out went
March 2007
115
Regional Development Update
Renewals
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Lunch Sponsored by
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Group Advertising Update
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Elaine Langhout Senior Manager, Advertising
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Committee Rep Election Vancouver Island Broker
Owner Rep
  • Representation for Vancouver Island Offices
    Including Victoria
  • Outgoing Rep Ian Lindsay, Broker Owner RE/MAX
    First Realty, Parksville, BC
  • Term November 20072009
  • Two Regional GA meetings over two years
  • Managers are eligible

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Fall 2007 Campaign
www.remax.ca
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2008 Goals
Make RE/MAX more relevant to consumers
Differentiate RE/MAX from other real estate firms
Drive consumers to remax.ca
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2008 GA Budget Canada
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Western Canada GA Fund
2008 Budget
126
2008 Budget Summary Recap
127
2008 Media Buy Highlights
  • Spring
  • TV January 7, 2008 - April 13, 2008
  • Magazines February, March, April
  • Internet dates to be determined
  • Fall
  • TV September 1, 2008 November 23, 2008
  • Magazines September, October, November
  • Internet dates to be determined
  • Note Manitoba, Saskatchewan and Medicine Hat
    receive local television station buys in the
    Spring and Specialty Channel coverage in the Fall.

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Real Estate Wednesdays
  • New For 2008
  • HGTVs highest tuned night of the week
  • RE/MAX will dominate with 15 second spots
    and closed-captioning billboards
  • Western prime time
  • National Open House, Location Location
    Location, Buy Me and more.

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Internet Advertising Statistics
  • There are currently 22 million Canadians
    online
  • Canadian adults with internet access spend
    12.8 hours online weekly
  • Online advertising can increase aided
    awareness by 30 for in the market audience
  • Source IAB Canada, Comscore Canada 2006

131
Internet StrategyWebsite and Content Targeting
  • The following strategies will be incorporated
  • Demographic Target (Adults 25 - 64)
  • Geography Target (Western Canada)
  • Mass Awareness Advertising, CPM
  • Performance Based Advertising, PPC

132
Internet Strategy
  • Search engine marketing, (free and paid
    optimization), will be used in combination with
    paid advertising on the top websites.
  • RE/MAX will have a presence on the most
    popular search engines in Canada
  • Google
  • MSN
  • Yahoo

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Yard Sale for the Cure
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Hot Air Balloon Contracts
  • Edmonton new contract under negotiation
  • 135 - 140/passenger
  • Calgary, Winnipeg, Lower Mainland, Saskatoon
    and Regina (Sundance) to 2009
  • Thompson/Okanagan Okanagan Ballooning

135
Highlights for 2008
  • Internet Marketing
  • Real Estate Wednesdays on HGTV
  • 52 weeks of WeatherLive/WeatherWatch
  • WHL on Shaw Cable and Star Choice
  • RE/MAX rinkboards at GM Place
  • NHL Hockey on CBC and Sportsnet

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Highlights for 2008
  • Yard Sale for the Cure
  • Magazine campaign with new titles and more
    insertions
  • Strong local and specialty television
    campaigns
  • Increased media budgets by more than 10.

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Other Reminders
  • Design Center
  • 2007 Advertising Contest
  • New Deadline Dec. 14/07
  • Community Care Program
  • Quest for Excellence

139
Roy Anderson Assistant Regional Director
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joinremax.com
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Jack Kreider Executive Vice President RE/MAX
International Inc.
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Battle Cry
  • There has NEVER been a better time to be part of
    the RE/MAX organization than
  • RIGHT NOW !!

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The Value Proposition
  • The RE/MAX Brand
  • Most recognized brand/logo in the real estate
    industry
  • Pervasive Share of Voice
  • RE/MAX is everywhere
  • Instant Recognition and Credibility

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The Value Proposition
  • The RE/MAX Numbers
  • Nobody in the world sells more real estate
    than RE/MAX
  • The Best Agents in the business
  • 1 Average Transactions per Associate
  • 1 Average Volume per Associate
  • Dominant Market Share (Top 100)
  • Hype Local Numbers as well
  • Why not be associated with the best?

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The Value Proposition
  • The RE/MAX Tools
  • remax.ca and remax.com
  • Leadstreet
  • RE/MAX Satellite Network
  • Mainstreet
  • Design Center
  • RE/MAX University
  • MTOD
  • ATOD

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The More You LearnThe More You Earn
  • ATOD
  • RE/MAX 100 Days to Greatness

151
The More You LearnThe More You Earn
  • ATOD
  • RE/MAX 100 Days to Greatness

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Competitors
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Competitors
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Battle Cry
  • There has NEVER been a better time to be part of
    the RE/MAX organization than
  • RIGHT NOW !!

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General Forum
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General Forum
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Design Center
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Noel Nissen Web Services Support Technician
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