New rural industries Rob Fletcher School of Agriculture and Horticulture University of Queensland Ga - PowerPoint PPT Presentation


Title: New rural industries Rob Fletcher School of Agriculture and Horticulture University of Queensland Ga


1
New rural industriesRob FletcherSchool of
Agriculture and HorticultureUniversity of
Queensland Gatton
2
Problems with new rural industries
  • 1. Scant reliable information
  • 2. A long wait for profits
  • 3. High risk

3
anticipointment
4
The 10 points for Planning
5
Planning
  • 1. Are we contented?

6
Changes in rural industries are often crisis
driven
7
Is there a local champion?
8
Planning
  • 2. Why are we contemplating change?

9
What is our purpose?
10
What is the purpose of the purpose of our purpose?
11
Will the change be a hobby or a business?
12
Why produce something nobody wants to buy?
13
Planning
  • 3. What do we enjoy doing?

14
Its always easier to learn something if it is
interesting and relevant
15
Will the changes drive us crazy?
16
Planning
  • 4. What is our commitment to change?

17
We should only gamble what we can afford to lose
18
Expecting windfall profits can be exhilarating
19
What can we do for ourselves?
20
Planning
  • 5. Is there easy access to info?

21
  • Media reports
  • Hunches
  • Data
  • Info
  • Knowledge
  • Wisdom

22
Planning
  • 6. What is the new product?

23
We will never hit a target unless we aim at it
24
A products description is quality
25
Planning
  • 7. What is the new products marketability?

26
Marketing is satisfying consumer needs
27
Why produce something nobody needs?
28
Do we know our consumers needs?
29
DOOR Marketing(Do Our Own Marketing Research for
New Rural Industries)
30
Can you sell the product?Can you get it to
market?Who will get in your way?Can you improve
your info?
31
(No Transcript)
32
h
h
h
h
h
33
Planning
  • 8. Is the new product easy to produce?

34
Production dominates producers minds
35
Planning
  • 9. Are others also considering change?

36
Changes need expertise in 1. Production2.
Marketing 3. Business
37
No one is expert in all three
38
Planning
  • 10. Should we work with others?

39
Everyone involved in a solution needs to
participate in finding it
40
Value/supply chain
  • Producer
  • Processor/packager
  • Transporter
  • Wholesaler/packager
  • Retailer
  • Consumer

41
!!!!!!!!!bush tucker supply chain!!!!!!!
42
Getting involved
43
The 13 steps for commercialisation
44
Predicting economic outcomes is only difficult
when it relates to the future
45
13 steps 1. New crop chosen 2. High risk 3.
IP rights 4. Marketability of product
46
13 steps 5. (Production?) 6. Form group 7.
Resources 8-10. Monitoring, benchmarks, review
47
13 steps 11. Trial marketing 12. Trial
processing 13. Field trials
48
Information and networking
49
(No Transcript)
50
http//www.newcrops.uq.edu.au
51
(No Transcript)
52
(No Transcript)
53
(No Transcript)
54
!!!!!!!!!eoia handout!!!!!!!
55
Have a nice day
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New rural industries Rob Fletcher School of Agriculture and Horticulture University of Queensland Ga

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2. Why are we contemplating change? Planning: What is our purpose? ... Processor/packager. Transporter. Wholesaler/packager. Retailer. Consumer. Value/supply chain: ... – PowerPoint PPT presentation

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Title: New rural industries Rob Fletcher School of Agriculture and Horticulture University of Queensland Ga


1
New rural industriesRob FletcherSchool of
Agriculture and HorticultureUniversity of
Queensland Gatton
2
Problems with new rural industries
  • 1. Scant reliable information
  • 2. A long wait for profits
  • 3. High risk

3
anticipointment
4
The 10 points for Planning
5
Planning
  • 1. Are we contented?

6
Changes in rural industries are often crisis
driven
7
Is there a local champion?
8
Planning
  • 2. Why are we contemplating change?

9
What is our purpose?
10
What is the purpose of the purpose of our purpose?
11
Will the change be a hobby or a business?
12
Why produce something nobody wants to buy?
13
Planning
  • 3. What do we enjoy doing?

14
Its always easier to learn something if it is
interesting and relevant
15
Will the changes drive us crazy?
16
Planning
  • 4. What is our commitment to change?

17
We should only gamble what we can afford to lose
18
Expecting windfall profits can be exhilarating
19
What can we do for ourselves?
20
Planning
  • 5. Is there easy access to info?

21
  • Media reports
  • Hunches
  • Data
  • Info
  • Knowledge
  • Wisdom

22
Planning
  • 6. What is the new product?

23
We will never hit a target unless we aim at it
24
A products description is quality
25
Planning
  • 7. What is the new products marketability?

26
Marketing is satisfying consumer needs
27
Why produce something nobody needs?
28
Do we know our consumers needs?
29
DOOR Marketing(Do Our Own Marketing Research for
New Rural Industries)
30
Can you sell the product?Can you get it to
market?Who will get in your way?Can you improve
your info?
31
(No Transcript)
32
h
h
h
h
h
33
Planning
  • 8. Is the new product easy to produce?

34
Production dominates producers minds
35
Planning
  • 9. Are others also considering change?

36
Changes need expertise in 1. Production2.
Marketing 3. Business
37
No one is expert in all three
38
Planning
  • 10. Should we work with others?

39
Everyone involved in a solution needs to
participate in finding it
40
Value/supply chain
  • Producer
  • Processor/packager
  • Transporter
  • Wholesaler/packager
  • Retailer
  • Consumer

41
!!!!!!!!!bush tucker supply chain!!!!!!!
42
Getting involved
43
The 13 steps for commercialisation
44
Predicting economic outcomes is only difficult
when it relates to the future
45
13 steps 1. New crop chosen 2. High risk 3.
IP rights 4. Marketability of product
46
13 steps 5. (Production?) 6. Form group 7.
Resources 8-10. Monitoring, benchmarks, review
47
13 steps 11. Trial marketing 12. Trial
processing 13. Field trials
48
Information and networking
49
(No Transcript)
50
http//www.newcrops.uq.edu.au
51
(No Transcript)
52
(No Transcript)
53
(No Transcript)
54
!!!!!!!!!eoia handout!!!!!!!
55
Have a nice day
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