Multimedia Service Delivery on Next Generation Networks - PowerPoint PPT Presentation


Title: Multimedia Service Delivery on Next Generation Networks


1
Multimedia Service Delivery on Next Generation
Networks
FORUM ON NEXT GENERATION STANDARDIZATION
(Colombo, Sri Lanka, 7-10 April 2009)
  • Pradeep De Almeida,
  • Group Chief Technology Officer
  • Dialog Telekom PLC

2
Contents
  • Current multimedia service delivery landscape
  • Service delivery challenges on legacy networks
  • Why NGN?
  • Access, Transport, Network and Application layer
    development for delivery of NGN services
  • NGN implementation challenges
  • Looking into the future.

3
Current Service Delivery Landscape
  • Developments in access network technology
  • e.g. mobile HSPA, HSPA, WiMAX, LTE ?high
    bandwidth transport
  • Expanding competitive landscape
  • Increased competition
  • Internet based services

Telco Operators ?Bit pipe providers
4
Service delivery challenges on legacy networks
  • Service deployment time (Time To Market)
    competitive edge
  • High Capex and Opex on new services vertical
    silos
  • Deployment of advanced Value Added Services
  • Strategic differentiation from internet based
    services
  • Quality of Service (Operator VOIP vs. Skype)
  • Security

Vertical Silos in service deployment
5
Why NGN?
  • ITU definition - A Next Generation Network is a,
  • packet-based network able to provide
    telecommunication services
  • able to make use of multiple broadband access
    technologies
  • QoS-enabled transport technologies, and
  • in which service-related functions are
    independent from underlying transport related
    technologies
  • New revenue through NGN services
  • Flexible service deployment across multiple
    platforms
  • Reduction of Capex and Opex
  • Modular, scalable and flexible platforms

6
NGN layered Architecture
  • Generic layered architecture of NGNs

Development towards Multimedia Service Delivery
Converged Service Delivery - Service Delivery
Platforms (SDP), Fixed Mobile Convergence (FMC)
Common Service Control IP Multimedia Subsystem
(IMS)
All IP Transport
QoS enabled high bandwidth access technologies
mobile WiMAX, LTE
7
Access network evolution
  • Developments in mobile access technologies
  • Evolved HSPA/HSPA enhancement (MIMO and 64 QAM
    modulation ? 42 Mbps on single 5 MHz carrier)
  • Evolved Packet System (EPS) QoS and Bearer
    concepts
  • OFDM based technology - UTRAN Long Term Evolution
    (LTE), mobile WiMAX

Increase in per user data rates
Mobile Broadband
Increase consumption of multimedia services
8
Access network evolution
  • Development of fixed access technologies
  • Developments in ADSL and VDSL technology
  • Deployment of FTTx networks (FTTU - Fiber to the
    user)

More user data rates than wireless technology
Increase in per user data rates
Ability to offer high data rate services
NGN and triple play offers
9
Transport Technology Evolution
  • Transport layer evolving from ATM / FR to IP
  • Increasing intelligence in the transport layer
  • Enhanced security
  • QoS guarantee and enforcement capabilities
  • Flow based charging of differentiated services
  • Deep packet inspection capabilities
  • Service aware bandwidth management

10
Transport Technology Evolution
  • Inter-operator connectivity evolving toward all
    IP transport
  • IPX (GSMA initiative) End to end QoS guarantee
    allows carrier grade services on IP networks
  • Increase in significance of Session Border
    Controllers (SBCs) Provides security, topology
    hiding and interworking between signalling
    protocols

Source GSMA
11
Core Network Evolution
  • IP Multimedia Subsystem
  • Access agnostic core network
  • Standardized environment for operators to manage
    IP Multimedia communication sessions e.g.
    Voice, Messaging, Sharing
  • Based on Session Initiation Protocol (SIP)
  • Approach to cost effective transition towards
    service centric world

12
Converged IMS Vision
13
Service Delivery Evolution
  • Service Delivery Platform (SDP)

14
Service Delivery Platform (SDP)
  • SDP A framework for service deployment
  • Seeks to simplify service provision and
    management ? Reduce CAPEX and OPEX
  • Bridges the gap between network and services
  • No standard reference model ? Custom solution for
    an operator
  • Delivery of triple and quad play solutions
  • Complements IP Multimedia Subsystem (IMS)

Service Delivery Platform
15
Service Delivery Platform (SDP)
  • Sample SDP deployment

16
Fixed Mobile Convergence (FMC)
  • Fixed Mobile Convergence (FMC) Seamless
    mobility between mobile and access networks
  • FMC is a key driver for IMS

IMS
High Bandwidth Mobile Networks
Fixed Mobile Convergence
Voice over IP
High Bandwidth Fixed Networks
  • One number concept A single number for
    fixed, mobile and soft phones
  • Hosted IP PBX services call groups, call
    hunting..

17
Fixed Mobile Convergence (FMC)
  • Probable path to FMC

18
Converged Services
  • Whats in it for consumers..?

19
NGN implementation challenges
  • Availability of end user devices
  • SIP supported mobile handsets
  • Complexity of new services
  • E.g. SMS vs. MMS
  • Suitable regulatory framework
  • Fixed mobile convergence
  • NGN technology must generate ROI
  • Business models for new services

20
Looking into the future.
  • Telcos are becoming bit pipe providers
  • War of the worlds Telco world vs. Internet
    world
  • New services as strategic differentiator
  • Legacy service delivery inefficient and
    expensive
  • Next Generation Networks

21
ThANK YOU!
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Multimedia Service Delivery on Next Generation Networks

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Deployment of FTTx networks (FTTU - Fiber to the user) Increase ... War of the worlds Telco world vs. Internet world. New services as strategic differentiator ... – PowerPoint PPT presentation

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Transcript and Presenter's Notes

Title: Multimedia Service Delivery on Next Generation Networks


1
Multimedia Service Delivery on Next Generation
Networks
FORUM ON NEXT GENERATION STANDARDIZATION
(Colombo, Sri Lanka, 7-10 April 2009)
  • Pradeep De Almeida,
  • Group Chief Technology Officer
  • Dialog Telekom PLC

2
Contents
  • Current multimedia service delivery landscape
  • Service delivery challenges on legacy networks
  • Why NGN?
  • Access, Transport, Network and Application layer
    development for delivery of NGN services
  • NGN implementation challenges
  • Looking into the future.

3
Current Service Delivery Landscape
  • Developments in access network technology
  • e.g. mobile HSPA, HSPA, WiMAX, LTE ?high
    bandwidth transport
  • Expanding competitive landscape
  • Increased competition
  • Internet based services

Telco Operators ?Bit pipe providers
4
Service delivery challenges on legacy networks
  • Service deployment time (Time To Market)
    competitive edge
  • High Capex and Opex on new services vertical
    silos
  • Deployment of advanced Value Added Services
  • Strategic differentiation from internet based
    services
  • Quality of Service (Operator VOIP vs. Skype)
  • Security

Vertical Silos in service deployment
5
Why NGN?
  • ITU definition - A Next Generation Network is a,
  • packet-based network able to provide
    telecommunication services
  • able to make use of multiple broadband access
    technologies
  • QoS-enabled transport technologies, and
  • in which service-related functions are
    independent from underlying transport related
    technologies
  • New revenue through NGN services
  • Flexible service deployment across multiple
    platforms
  • Reduction of Capex and Opex
  • Modular, scalable and flexible platforms

6
NGN layered Architecture
  • Generic layered architecture of NGNs

Development towards Multimedia Service Delivery
Converged Service Delivery - Service Delivery
Platforms (SDP), Fixed Mobile Convergence (FMC)
Common Service Control IP Multimedia Subsystem
(IMS)
All IP Transport
QoS enabled high bandwidth access technologies
mobile WiMAX, LTE
7
Access network evolution
  • Developments in mobile access technologies
  • Evolved HSPA/HSPA enhancement (MIMO and 64 QAM
    modulation ? 42 Mbps on single 5 MHz carrier)
  • Evolved Packet System (EPS) QoS and Bearer
    concepts
  • OFDM based technology - UTRAN Long Term Evolution
    (LTE), mobile WiMAX

Increase in per user data rates
Mobile Broadband
Increase consumption of multimedia services
8
Access network evolution
  • Development of fixed access technologies
  • Developments in ADSL and VDSL technology
  • Deployment of FTTx networks (FTTU - Fiber to the
    user)

More user data rates than wireless technology
Increase in per user data rates
Ability to offer high data rate services
NGN and triple play offers
9
Transport Technology Evolution
  • Transport layer evolving from ATM / FR to IP
  • Increasing intelligence in the transport layer
  • Enhanced security
  • QoS guarantee and enforcement capabilities
  • Flow based charging of differentiated services
  • Deep packet inspection capabilities
  • Service aware bandwidth management

10
Transport Technology Evolution
  • Inter-operator connectivity evolving toward all
    IP transport
  • IPX (GSMA initiative) End to end QoS guarantee
    allows carrier grade services on IP networks
  • Increase in significance of Session Border
    Controllers (SBCs) Provides security, topology
    hiding and interworking between signalling
    protocols

Source GSMA
11
Core Network Evolution
  • IP Multimedia Subsystem
  • Access agnostic core network
  • Standardized environment for operators to manage
    IP Multimedia communication sessions e.g.
    Voice, Messaging, Sharing
  • Based on Session Initiation Protocol (SIP)
  • Approach to cost effective transition towards
    service centric world

12
Converged IMS Vision
13
Service Delivery Evolution
  • Service Delivery Platform (SDP)

14
Service Delivery Platform (SDP)
  • SDP A framework for service deployment
  • Seeks to simplify service provision and
    management ? Reduce CAPEX and OPEX
  • Bridges the gap between network and services
  • No standard reference model ? Custom solution for
    an operator
  • Delivery of triple and quad play solutions
  • Complements IP Multimedia Subsystem (IMS)

Service Delivery Platform
15
Service Delivery Platform (SDP)
  • Sample SDP deployment

16
Fixed Mobile Convergence (FMC)
  • Fixed Mobile Convergence (FMC) Seamless
    mobility between mobile and access networks
  • FMC is a key driver for IMS

IMS
High Bandwidth Mobile Networks
Fixed Mobile Convergence
Voice over IP
High Bandwidth Fixed Networks
  • One number concept A single number for
    fixed, mobile and soft phones
  • Hosted IP PBX services call groups, call
    hunting..

17
Fixed Mobile Convergence (FMC)
  • Probable path to FMC

18
Converged Services
  • Whats in it for consumers..?

19
NGN implementation challenges
  • Availability of end user devices
  • SIP supported mobile handsets
  • Complexity of new services
  • E.g. SMS vs. MMS
  • Suitable regulatory framework
  • Fixed mobile convergence
  • NGN technology must generate ROI
  • Business models for new services

20
Looking into the future.
  • Telcos are becoming bit pipe providers
  • War of the worlds Telco world vs. Internet
    world
  • New services as strategic differentiator
  • Legacy service delivery inefficient and
    expensive
  • Next Generation Networks

21
ThANK YOU!
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