VBrick Systems, Inc'

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EtherneTV and E-Rate
EtherneTV Overview and VBrick Solution E-Rate
Eligibility December 2005
Pat Cassella Senior Marketing Director
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How do I position EtherneTV?

• VBricks EtherneTV is an IP-based digital video
  distribution system for
• Live TV Distribution
• Distance Learning
• Event Broadcasts
• Video School Announcements
• Virtual Field Trips
• Security and Surveillance

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How do I pitch EtherneTV?

• EtherneTV can help
• Reduce the cost of maintaining a separate network
  for video services
• Eliminate the need for VCR tape service
• Increase the effectiveness of video delivery
• Integrate video into lesson plans
• Increase the reach of expert instructors
• Enhance overall security on campus
• Remote users view live video events

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EtherneTV versus H.323

• EtherneTV is different than traditional video
  conferencing systems
• It is better suited for streaming rather than
  video conferencing
• It supports both Live and Stored streaming
• Stream viewing is determined by a set of
  permissions defined by the system administer
• It streams MPEG and Windows Media
• It is not an H.323 based system

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Who do I have to sell it to?

• Youll need to win over
• Superintendents who ask for it
• Teachers who will use it
• IT Departments who will administer it
• Media Specialists who will provide support
• System champions who will promote it

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Where is EtherneTV installed?

• There are hundreds of EtherneTV installations
  worldwide
• Grades K-12
• Colleges and Universities
• Private and Public schools
• E-Rate recipients
• Bonded school projects
• Internet2

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What are differentiating features?

• Features that are unique to EtherneTV
• Full motion DVD quality video for LAN users
• Internet support for remote users
• Permissions to determine viewing privileges
• ADA compliant closed captioning
• Mission critical solution for always-on use
• Scheduled streaming, VOD playback, recording
• Turn-key solution reduces risk

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Alternative solutions you compete against

• You will compete against
• Analog video systems
• Limited reach versus digital IP based systems
• Incomplete roll your own solutions
• Building a system yourself is very risky
• PC-based capture card systems
• Unreliable, not made for 24x7 use
• Non-streaming file systems
• Accessing video off a hard-drive limits of
  simultaneous users
• H.323 video conferencing
• Geared for group conferencing, not streaming

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Building a VBrick Solution

• There are 3 main building blocks
• Capture and Delivery
• These are the VBrick Encoder appliances used for
  live streaming
• Management and Control
• The VBrick Portal server for user access
• The VBrick Video-on-demand server for stored file
  access
• Display
• StreamPlayer as a desktop video player
• The VBrick Set-top Box for viewing video on a TV
  or monitor (non-PC)

All solutions are built using these building
blocks
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VBrick Solutions - EtherneTV
Management and Storage
Capture and Delivery
Display
Camera, VCR, DVD or cable feed into Encoder
EtherneTV - NXG Video-On-Demand Server
StreamPlayer Software Decoder
EtherneTV-Set Top Box
EtherneTV - MCS Media Control/Portal Server
VBrick MPEG-2/4 Decoder Appliance
VBrick MPEG-2/4 WM Encoder Appliances
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Capture and Delivery

• What are the Encoder Appliances used for?
• For putting analog audio/video onto an IP based
  network
• The video and audio are compressed into a stream
• The stream is then sent out of the Ethernet port
  onto the network
• What else is needed?
• A video source camera, VCR, DVD, cable feed
• An audio source microphone, VCR, DVD, cable
  feed
• A connection to the network Ethernet, wired or
  wireless

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Capture and Delivery

• What are the applications?
• Live video announcements to the classroom
• Principals morning announcement, emergency
  addresses
• Benefit Instant distribution of messages
• Live TV distribution to the desktop
• Deliver news, special reports, world events ie
  inauguration
• Benefit Live TV wherever an IP network
  connection exists
• Remote camera surveillance
• Send video of remote parking areas, campus,
  hallways
• Benefit Enhanced security, reduction of
  vandalism
• Webcasting over the Internet
• Deliver special events such as sporting games,
  plays, graduations
• Benefit Reach remote destinations, homebound
  students

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Display

• What are Decoders used for?
• For taking a stream off of an IP based network
  and displaying it
• Stream is uncompressed and converted back to
  video and audio
• The audio and video are then sent to a TV or
  monitor
• Stream comes from encoder appliances or
  video-on-demand servers
• What are the different display devices?
• VBrick decoder for displaying live A/V to a TV or
  monitor
• VBrick decoder also used for two-way interactive
  applications
• Set-top box for displaying live OR stored files
  to a TV or monitor
• VBrick StreamPlayer software for displaying live
  A/V on a PC

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Display

• What are the applications?
• Receiving live video announcements in the
  classroom
• Principals morning announcement, emergency
  addresses
• Benefit Instant distribution of messages
• Watching Live TV on the desktop
• Watch news, special reports, world events ie
  inauguration
• Benefit Watch live TV wherever an IP network
  connection exists
• Remote camera surveillance
• View remote parking areas, campus, hallways
• Benefit Enhanced security, reduction of
  vandalism
• Webcasting over the Internet
• Watch special events such as sporting games,
  plays, graduations
• Benefit Watch from remote destinations,
  homebound students

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Management and Storage

• What components are used for Management?
• The Media Control/Portal Server is used for
  providing access control and a viewing portal
• Users are added to the internal DB or integrated
  with LDAP systems
• Users are assigned permissions used to determine
  what they view
• The portal provides a list of available live
  streams and stored files
• The portal is accessed through a PC web browser
  or set-top box
• What components are used for Storage?
• The NXG Video-on-demand server is used to convert
  a stored file into a stream
• VOD servers have internal storage and can access
  an external SAN
• VOD capacity is measured by streaming throughput

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Management and Storage
Media Control/Portal Server
IP Network
NXG - VoD Server

• The Media Control/Portal Server (MCS) provides
  management system
• Portal server for authentication, program guide
  creation and more
• Video-on-Demand server provides streaming of
  stored video content
• Serves multiple simultaneous users with
  throughput from 90 to 250mbps
• Available with redundant power supplies, RAID5,
  external storage up to 4TB

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E-rate - Delivering live A/V one way
MPEG-2, MPEG-4, WM Audio/Video Encoder
IP Network Unicast or Multicast

• Delivering live video over a network One Way
• A VBrick Encoder is used to encode video on one
  end and a VBrick STB (TV) or StreamPlayer (PC) is
  used to decode the video on the other end
• MPEG 2 for high bandwidth
• Windows Media or MPEG-4 for low bandwidth
• Unicast or Multicast
• Recommended network configuration
• Multicast for LAN based stream distribution
• At least 100MB LAN network
• Internet for remote users
• Applications
• A principals morning announcement
• Security monitoring of a remote location
• Delivery of cable TV to the desktop
• Video distribution to homebound students

StreamPlayer S/W Decoder
Set Top Box

• E-Rate Eligibility 100
• StreamPlayer software for MPEG-4 free for up to
  1000 users
• Windows Media Player (free)
• May require decoder license for MPEG-2
• VBrick MPEG or WM Encoders
• Multi-access Set-top box
• Cameras and microphones not E-rate eligible

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E-rate - Two-way interactive A/V
IP Network Unicast or Multicast
MPEG-2 or MPEG-4 Encoder/Decoder
MPEG-2 or MPEG-4 Encoder/Decoder

• Delivering live video over a high bandwidth
  network Two Way
• A VBrick Encoder/Decoder is used at each end to
  provide low latency, interactive two way video
• MPEG-2 or MPEG-4
• Unicast or Multicast
• Recommended network configuration
• Multicast
• At least 100MB network Gigabit Ethernet
  preferred

• Applications
• Distance Learning
• Remote classroom debates
• E-Rate Eligibility 100
• MPEG-2 Codec
• MPEG-4 Codec
• Cameras and microphones not E-rate eligible

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E-rate - Local capture and delivery of A/V
MPEG 2 Encoder VBStar 60GB Storage
IP Network Unicast or Multicast

• Recording and delivering stored video over a high
  bandwidth network
• Live video can be recorded to a VBrick encoder or
  decoder configured with a hard drive (VBStar)
• 60GB Storage Approx. 24 hrs of recorded video
• The stored video can be delivered by the VBSTAR
  one video at a time
• Good solution for the edge of a network (small
  office) with a low number of clients
• StreamPlayer can used to view stored video on a
  PC or STB

• Applications
• Recording of classroom lecture
• FTP of asset to video-on-demand server for future
  viewing
• E-Rate Eligibility 97 to 100
• StreamPlayer software for MPEG-2
• May require decoder license for MPEG-2
• VBStar MPEG-2 Encoder (97)
• Multi-access Set-top box
• Cameras and microphones not E-rate eligible

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E-rate - Full EtherneTV Video Solution
MCS Media Control/Portal Server
MPEG-2, MPEG-4, WM Audio/Video Encoder
NXG VoD Server
IP Network Unicast or Multicast

• Live video recorded on MCS and stored on an NXG
  VoD server
• Network clients can view live video streams while
  simultaneously recording to the NXG
• 4TB Storage Approx. 2000 hrs of recorded video
• MCS will present a list of available files on the
  NXG to network clients
• MCS can manage multiple, clustered NXG servers
  providing scalability and redundancy
• The stored video can be viewed by multiple
  clients at a time
• Good solution for central storage or larger
  offices at the edge of a network

• Applications
• Cable TV distribution
• Security and surveillance
• Viewing of stored classroom lectures for missed
  classes
• E-Rate Eligibility 94 to 100
• EtherneTV-MCS
• EtherneTV-NXG1 (94)
• Higher capacity NXG2 (95)
• VBrick Encoders
• Multi-access Set-top box
• Cameras and microphones not E-rate eligible