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Persuasive Techniques

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The goal of persuasion is to convince people to adopt an opinion, to ... Rhetorical Questions. Unanswered questions to which the response is obvious. 5 Simple ... – PowerPoint PPT presentation

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Title: Persuasive Techniques


1
Persuasive Techniques
  • From Various Sources

2
Persuasion
  • The goal of persuasion is to convince people to
    adopt an opinion, to perform an action, or to do
    both.
  • Persuasive writings includes sermons, political
    speeches, newspaper editorials, and
    advertisements.

3
How to Persuade
  • State the issue
  • Gives an opinion
  • Support with facts and reasons
  • Takes opposing views into account
  • Uses sound logic
  • Uses effective language
  • Concludes by proposing a solution or calling for
    action

4
Types of Appeals
  • Logical based on rational arguments that support
    sets of assumptions already accepted by the
    audience
  • Emotional based on specific examples of
    suffering or potential threats and tap an
    audiences emotions
  • Ethical based on shared moral values and call
    upon an audiences sense of right, justice,
    and/or virtue.

5
5 SimplePersuasive Techniques
  • Loaded Language
  • Language that is rich and strong in negative and
    positive connotations and vivid images

6
5 SimplePersuasive Techniques
  • Parallelism
  • Similar grammatical forms or sentence patterns
    that express ideas of equal importance

7
5 SimplePersuasive Techniques
  • Elevated Language
  • Formal words and Phrases

8
5 SimplePersuasive Techniques
  • Rhetorical Questions
  • Unanswered questions to which the response is
    obvious

9
5 SimplePersuasive Techniques
  • Repetition
  • Restated forms of expression or important points
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