Moving Jones Soda Co' Into Germany

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Moving Jones Soda Co. Into Germany by Nicole
Eggenberger Stephen Cohen
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• The Company
• Seattle, WA
• Soda Alternative
• Formed in 1995
• Alternative Distribution Strategy
• Brand Loyalty

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• The Product
• Pure Cane Soda
• 6 Original Flavors (Orange, Cherry, Lemon Lime,
  Strawberry Lime, Raspberry, Grape)
• Less sugar than soda
• Future Expansion (Organics 24C)

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European Market Segmentation of the Soft Drink
Industry
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Market Segmentation of German Soft Drink Industry
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Market Share within German Soft Drink Industry
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• Why Jones Soda will be successful in Germany
• third largest economy in the world
• largest soft drink market in Europe (25.1)
• steadily increasing market
• Jones Soda can penetrate two categories
• fragmented market
• stable political and economic conditions
• future expansion possibility into the rest of
  the EU

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• Management Team
• Cross-cultured Regional Vice President
• Local management team
• Independent Bottling Partners
• German Website

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• Distribution Plan
• Syrup Concentrate Export
• Alternative Distribution Strategy
• Untapped Venues
• Grassroots Campaign
• Target Market Teen to Twenty

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• Expansion Strategy
• Phase One (Bahnhofstrasse)
• Clothing Outlets (CM, CA)
• Bakeries DM Stores
• Phase Two
• Supermarkets
• Hypermarkets
• Phase Three
• European Union
• New Product Lines

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• Key Points
• Our Product
• Why Germany?
• Expansion Plan

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Any Questions?