The Outlet Concept in Romania

1
The Outlet Concept in Romania
2
Outlet Centres over 150 in Europe
3
Fashion House Bucharest

• based on the rapid growth of the Outlet Centre
  market across UK and Europe . . .
• . . . and the success of the Fashion House
  concept in Poland
• Located at the beginning of the A1
  Bucharest-Pitesti highway, opposite to Carrefour
  Militari
• at km 13th, less than 30 minutes from the city
  centre
• the architecture theme, similar to Fashion House
  Warsaw, is that of an Old Town Bucharest

4
The Outlet Centre concept

• a new retail category, original from the US
• brand manufacturers joined together to create
  retail points where excess products are offered
  at permanent discounts
• enables previous seasons or slow-selling lines to
  be sold quickly, in a controlled way
• located out of town, to be distinct from
  full-price downtown 'boutiques'

5
FASHION HOUSE Bucharest
Architectural Design Old Town Bucharest style
6
FASHION HOUSE Bucharest
7
FASHION HOUSE Bucharest

• Experienced developer Liebrecht wooD
• Experienced operator GVA Grimley Outlet Services

8
Outlet Centre Phases Built Fill

• Standard practice in the Outlet sector - complete
  Centres in a number of build phases over time
• In FHOC Warsaw, the 24,000 sq meters with 130
  store units was built in 3 phases
• FHOC Bucharest is being built in only 2 phases
  and will amount to 28,100 sq meters. Phase 1 is
  18,000 sqm

9
Location
10
Why? A Very Demanding Customer

• Wants to be different
• Wants more fashion
• Wants more styles
• Wants more brands

11
The New Fashion Seasons
12
Where Outlet Centres fit-in
Showcase eg. Nike Town
Flagship Stores
In-Line Retail
Customers Volume Profit
Outlet Stores
Surplus Controlled disposal
13
Outlet Benefit Brand and Value
6
5
20
Non branded T-shirt
Branded T-shirt
14
The FHOC Advantages

• Big Brand Outlet stores - matched to local demand
• Known Location retail point on A1 highway to
  Pitesti
• West Park - new retail destination
• Themed Enclosed Mall - an attractive experience
• Retail Operations - experienced Outlet
  specialists
• Car Parking 2,700 free parking spaces
• Plus, the unique Outlet centre promise
  
• big brands at permanently low prices

15
The Fashion House Brand