Uip

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Uip Kung Fu Panda
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Kung Fu Panda Voice over Audition on TV 2
Platforms
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The Concept

• A creative solution linked between platforms
  through a common user-generation based concept
  that involved the listeners and web-users in the
  movie.
• One concept was integrated on three platforms
• First, TV spots teased for the movie and the
  voice contest
• Secondly, the trailer was launched online
• Finally, the contest was carried out on air on
  the radio.

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Timing
Week 16 17 18

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Kung Fu Panda Audition

• Kung Fu Panda Audition an integrated element in
  the radio Morning Show
• The contest was launched with Rune Klan in the
  studio.
• The hosts daily played a medley of participants
  from the answering machine and picked out a
  finalist. They generated awareness around the
  movie and guided the listeners to
  teddy.tv2.dk and directly to the answering
  machine
• Get a taste of the atmosphere in the studie
• On Friday Rune Klan was in the studio again to
  make the final choice. The finalists competed for
  the part through a short quiz.

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Kung Fu Panda Audition on TV 2 Radio

• Promospots teased for the competition on air
• 41,6 TRP were achieved through the promospots
  resembling 52.000 kr.
• 1.500 persons/kids participated in the
  competition and left messages on the answering
  machine.
• The message they reached when calling
• A medley of some of the participants from the
  answering machine

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Kung Fu Panda Audition

• Kung Fu Panda on tv2radio.dk

• Link to the competition
• The daily number of visitors at tv2radio.dk is
  10.500.

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Kung Fu Panda Audition

• Kung Fu Panda on the frontpage on teddy.tv2.dk
  TV 2s childrens portal

• Watch the trailer for the movie

• Win a part in Kung Fu Panda

• The daily number of visitors at teddy.tv2.dk is
  4.000.

• Hear sound bites from the Kung Fu Panda Audition

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Kung Fu Panda Audition

• Subsite on teddy.tv2.dk containing.
• Information and conditions for the competition.
• Lines to pratice for the audition

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Kung Fu Panda Audition

• Subsite on teddy.tv2.dk containing.
• Watch the trailer
• Information about the movie

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Kung Fu Panda Audition

• Subsite on teddy.tv2.dk containing.
• Sound bites from the answering machine

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Kung Fu Panda Audition

• Kung Fu Panda in the News Mail.

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Kung Fu Panda Audition
Link on tv2.dk with 630.000 daily visitors
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Kung Fu Panda Audition

• Watch the trailer from TV2..
• Trailer achieved
• Kids  4-11     34,9 trp - 17,9
• Kids 7-11     26,7 trp  - 14,5
• Persons with kids 21-50  5 trp - 3,5