A Business Case for Eco Labelling Phillip Lawrence National Technical Marketing Manager

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A Business Case for Eco LabellingPhillip
LawrenceNational Technical Marketing Manager
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Development of Environmental AwarenessEurope
1974 - 1996

1996 83
1974 42
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The United Kingdom ParliamentSelect Committee on
Environmental Audit

• Learning leads to more open-minded.may be
  associated with support for the environment
• Environmental support decreases between age 33
  and 42
• Pro-environmentalism is positively correlated
  with anti-racism and pro-welfare
• Adult education has a substantial effect on the
  decline in environmentalism between ages 33 and
  42
• Generally growth economic is seen as more
  important than the environment, particularly for
  older people

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Paper consumption relative to literacy is well
documented
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Ernst and Young 2002, Corporate Social
Responsibility A survey of Global Companies
Right thing to do 57
Reputation/Brand image 48
Improved Business Performance 39
Build Stakeholder Trust 24
Stakeholder Pressure 21
Competitive Advantage 19
Investor Pressure 13
Public Relations 12
Enhanced Investor Relations 11
Peer Pressure 6
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Ernst and Young 2002, Corporate Social
Responsibility A survey of Global Companies
Right thing to do 57
Reputation/Brand image 48
Improved Business Performance 39
Build Stakeholder Trust 24
Stakeholder Pressure 21
Competitive Advantage 19
Investor Pressure 13
Public Relations 12
Enhanced Investor Relations 11
Peer Pressure 6
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Hierarchy of Recycling
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Hierarchy of Recycling
Quality White Paper
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Hierarchy of Recycling
Quality White Paper
Magazine or Catalogue Paper
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Hierarchy of Recycling
Quality White Paper
Magazine or Catalogue Paper
Newsprint Paper
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Hierarchy of Recycling
Quality White Paper
Magazine or Catalogue Paper
Newsprint Paper
Heavy non-food Cardboard
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Hierarchy of Recycling
Quality White Paper
Magazine or Catalogue Paper
Newsprint Paper
Heavy non-food Cardboard
Sound Proofing Material
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Trends in the use of paper based communications

• The buyers of printing are becoming more critical
  of their purchase volumes
• Printing equipment manufacturers are focusing on
  reducing waste in the printing process
• Greater use of vegetable oil printing inks making
  landfill and recycling to other uses more likely

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EMAS Stora Enso facts

• Stora Enso was the first paper company in the
  world to earn EMAS accreditation and ISO14001.
  (Stora Enso Kabel, Germany).
• Stora Enso was the first and is the leading
  forestry company listed on the Dow Jones
  Sustainability Index (highest points score).
• Stora Enso is also listed on the FTSE4Good index,
  a measure of both social and environmental
  responsibility.