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Title: Executive Summary Report


1
Executive Summary Report York College of
Pennsylvania February 5, 2009
2
Scope of Work
  • Conduct qualitative quantitative market
    research
  • Campus visit November 10-11, 2008
  • Focus groups personal interviews
  • Web-based survey
  • Approximately 600 respondents
  • Interactive Work Session
  • Master Plan Development
  • Executive Summary Report

3
MARKET RESEARCH
4
Market Research
  • Campus Overview
  • YCP is one of the lowest cost private colleges
    in the state of Pennsylvania.
  • Slight decline in enrollment this year.
  • YCP plans to open a new 360 bed residence hall
    on West Campus in Fall 2009.
  • Suite-style living (no kitchens)
  • Residential complex will also include a new
    dining hall c-store
  • The College also has long-term plans to develop
    land north of campus.
  • The center of gravity for the campus is
    changing.
  • YCP has added/renovated several buildings over
    the last few years, but the Student Union is
    dated cramped.
  • The Colleges foodservice program hasnt been
    critically evaluated in more than 20 years.
  • Students are allowed to use Flex Dollars off
    campus at up to 15 campus partners including
    restaurants c-stores (i.e. Rutters).

5
Market Research
  • Johnson Dining Hall
  • Entrance does not make a good first impression.
  • For prospective students, seeing Johnson Dining
    Hall can be a let down.
  • Servery is somewhat attractive but too enclosed.
  • Feels a bit like a maze
  • Congested during peak periods
  • Signage could be more attractive user-friendly
  • Back of the house is undersized for service
    catering food production.
  • Staff reported problems with equipment not
    functioning properly
  • Dishroom is flooding/leaking below
  • Many comments in the survey about
    under/overcooked food, especially undercooked
    rice.
  • Training vs. equipment issues
  • Dining room is extremely dated the seating is
    not customer friendly or efficient.
  • Many administrators students commented on
    this.
  • One administrator described the dining area as
    an airplane hangar.
  • Several campus community members described it as
    a high school cafeteria.
  • Definitely not in step with many other college
    campuses that feature dining rooms with
    student-friendly ambiance amenities such as
    booths, small large tables, background music,
    etc.

6
Market Research
  • Johnson Dining Hall
  • Many comments from students about food
    quality/quantity menu mix.
  • Food is not perceived as fresh.
  • Perceived as limited variety during the week
    and more so on weekends.
  • Requests for more international foods
  • More fresh fruits
  • Seems like leftovers on the weekends
  • It seems like its been the same food since my
    freshman year.
  • Customers like the healthy food bar.
  • Some comments about running out of food staff
    shooing customers out of the venue, especially
    near closing time.
  • Positive comments about the staff, especially
    Josie Elsie.
  • However, the staff should not be taking their
    breaks at the tables near the entrance.
  • They also appear to be shutting down stations
    early starting to clean before closing (putting
    chairs up on tables, etc.)
  • Hours of operation are not aligned with
    students lifestyles.
  • Weekend hours especially
  • Staff like the 5 lunch door rate feel that it
    is a good value.

7
Market Research
  • Survey comments regarding Johnson Dining Hall
  • I go for lunch at 230 p.m. to find they only
    have pizza. 230 p.m. is still lunch, especially
    for people who have afternoon classes.
  • I think that JDH should be open to at least
    9-10 p.m. every day, including weekends. Its
    very annoying and inconvenient that it closes at
    7 p.m. weekdays and even worse that it closes at
    6 p.m. on weekends.
  • I have track practice five days a week until
    630 so by the time I get done, the dining hall
    is closed.
  • I feel as though 7 p.m. is far too early to be
    closing. Most other colleges that I have visited
    have dining halls that do not close until 9-10
    p.m.
  • I understand the no tray trend, but if that is
    going to work, the tables need to be cleaned much
    faster because sitting down at a dirty table is
    disgusting.
  • Ive been it JDH numerous times around 650
    p.m. and have watched people come in and the food
    is gone at exactly 7 p.m. That is not fair to
    people who are allowed to come until 7 p.m.,
    swipe a meal and pay almost 9 and not be allowed
    to eat all they want or what they want.
  • I know you guys need breaksbut during certain
    hours, there seems to be a complete lack of food,
    especially during lunch around 1-2 p.m.
  • They stop making food shortly after the last
    hour of work begins and bother students to finish
    up and leave with more than half an hour of
    operation remaining.

8
Market Research
  • Sparts Den
  • 80 of transactions are meal equivalencies.
  • Several negative comments about the service in
    this location.
  • Not opening on time
  • Shutting down before closing time
  • Except for the made-to-order foods, are
    offerings too similar to those offered in the
    bookstore?
  • Some students many faculty/staff buy the 3.99
    bagged lunches coffee in the bookstore.
  • Self-operated bookstore generated 500,000 in
    c-store sales in the first year it was available.
  • Sales appear to have dropped with the
    introduction of Flex Dollars usage off campus.
  • Bookstore could use some of the space currently
    occupied by Spart Den seating for expansion.
  • Pura Vida
  • Great location/comfortable setting/ feels
    modern
  • Popular but perceived by students as expensive.
  • Limited ability to use meal equivalency here
  • Campbell Coffee Bar
  • Serves as the commuter student lounge although
    fairly high use of meal plan money in this venue
    (approximately 11,000/month)
  • Mix of vending limited services

9
Market Research
  • Survey comments regarding Sparts Den, Pura Vida
    Campbell Coffee Cart
  • Sparts Den
  • They are inconsistent with what they offer and
    how they make things.
  • Sometimes the wait is really long and the
    customer service isnt good.
  • It would be nice if Sparts Den would remain
    open at times when they are supposed to. On
    different occasions, I went to find they were
    closed at a random time (such as 7-8 p.m.) or
    they would tell me that they werent going to
    cook any more hot food because they didnt feel
    like it.
  • Get more workers in the Sparts Den because it
    takes too long to get your food and sometimes you
    dont even get the right thing!
  • Pura Vida
  • Pura Vida has the best quality food on campus.
  • Pura Vida doesnt accept credit cards which is
    frustrating. The place looks super nice, but the
    food quality isnt all that great, especially
    when factoring in the cost of eating there.
  • Pura Vida is the best food on campus and I
    would eat there more on a regular basis if the
    prices were better.
  • Campbell Coffee Cart
  • The vending machines NEVER work or are out of
    stock for a week at a timehave coffee at
    separate ordering to speed processmicrowave
    needs to be visible to staff so it will be
    cleaned more often.
  • I really like their baked potato soup. Bring
    back the chocolate chocolate chocolate cookies!

10
Market Research
  • Meal Plans
  • Students feel like they are getting ripped off.
  • Leftover meals
  • Meal plan holders are buying their friends meals
    with leftover meals.
  • Meal equivalencies arent equivalent/ viewed as
    a poor value.
  • One equivalency doesnt cover the cost of a
    meal.
  • Students are doing the math it costs more to
    use a meal equivalency than to pay cash.
  • Its not fair that 8 turns into 4.
  • Dissatisfaction with rules limiting no more than
    two meals during a meal period.
  • Hours of operation are not aligned with
    students lifestyles.
  • Class schedules conflict with hours of operation
    including night classes until 915 p.m.
  • College students live on a different clock. Most
    of them choose not to eat dinner between 4-6 p.m.
  • Weekend hours are problematic, too. (Opens too
    late closes too early)
  • Students miss brunch on weekends when they sleep
    in.
  • Parents dont seem to like or understand that
    the students have to visit the cafeteria during
    specific meal periods.
  • Very low participation among optional meal plan
    holders (upperclassmen non-required students).

11
Market Research
  • Survey comments data regarding meal plans
    related issues
  • Sparts Den is a complete rip-off. I pay around
    7 for each JDH meal, but when I walk downstairs,
    I only get 4 credit for that.
  • Currently, its cheaper to pay for Johnson
    Dining services with Flex Dollars than it is with
    a block plan averaging 7.40 a meal when, for
    example, breakfast is only 6.50 with Flex.
  • I know sometimes I will eat breakfast in JDH
    during the beginning of lunch hours and then
    return for lunch a little while later. Since I
    already ate lunch, for the day, I have to wait
    until dinner begins. That doesnt seem fair, does
    it? I say, let us use our meals whenever we
    want.
  • 43.3 of overall respondents disagreed or
    strongly disagreed that the current meal plans
    are a good value.
  • 43.2 of overall respondents disagreed or
    strongly disagreed that the current hours allow
    them to use their meal plan money when they want
    to.
  • 58.7 of on-campus freshmen respondents
    disagreed or strongly disagreed.
  • 48.8 of overall respondents said they have
    meals leftover at the end of each semester.
  • 1 reason on-campus freshmen survey respondents
    said that they eat off campus is because of menu
    variety selection followed by on-campus dining
    venues are closed. Also the 2 reason (after
    convenience) on-campus freshmen respondents cited
    for ordering food delivery.

12
Meal Plan Trends
  • Meal Plans
  • Building community by encouraging undergraduate
    students (especially freshmen) to purchase meal
    plans that promote social interaction bonding
    (see and be seen).
  • Higher retention rates
  • Higher graduation rates
  • Unlimited access, continuous service meal plans
  • Ultimate in flexibility
  • Easy transition from home environment,
    especially for freshmen
  • Appeals to parents

13
Meal Plan Trends
  • Meal Plans
  • Program enhancements to make it more attractive
    for students to stay in on-campus housing longer
    and/or on the meal plan.
  • Extended hours of operation
  • Attractive settings and dining venues
  • Wider variety of food choices
  • Competitive in terms of quality, price service
    with off-campus restaurants
  • Value-added meal plan options for
    non-residential customers including commuters and
    faculty/staff to increase participation social
    interaction with residential students.
  • Customer-friendly, year-long marketing campaigns
    to reinforce the value of the meal plan program
    and to maintain customer awareness of on-campus
    dining options and services.

14
Market Research
  • Many students go to the nearby Rutters to buy
    food beverages.
  • Rutters accepts Flex Dollars. (Its mobbed on
    weekends.)
  • This currently is the only option for students
    on West Campus.
  • So much money is walking off campus, said one
    administrator.
  • Campus One Card can be used in 26 off-campus
    locations including some restaurants.
  • Future West Campus dining venue
  • Mostly upperclassmen live on this side of
    campus.
  • Many live in full apartments with kitchens/new
    res hall will not have kitchens.
  • Students in new res hall will be required to
    have a meal plan
  • YCP hopes to grow meal plan sales with the
    addition of this new venue.
  • All-you-care-to-eat vs a la carte?
  • Fairly strong support during site visit from
    students administrators for all-you-care-to-eat
    service.
  • Some students said that thought that this would
    be more of a social gathering space if anytime
    dining was available.
  • Many also like the idea of a la carte dining.
  • What type of meal plans should be offered?

15
Catering/Conference Services
  • Most campus community members are satisfied with
    the catering services provided by Chartwells.
  • Many administrators spoke very highly of Nina.
  • However, some customers have had issues with
    food quality, slow service and/or late
    deliveries.
  • Limited space on campus for events larger than
    200 people, must be held in Johnson Dining Hall.
  • Campus events department works closely with
    Chartwells but they do not share and/or utilize
    an events management software program.
  • YCP hosts some conferences in the summer.
    Administrators are hoping to grow this business
    with the addition of an air-conditioned residence
    hall.

16
Potential Contractual Issues
  • YCP is responsible for repair maintenance of
    equipment.
  • Typically, for accountability purposes, the
    Contractor should be responsible.
  • YCP pays for all utilities including
    exterminating services, garbage removal
    telephone services.
  • Contractor should be responsible for direct costs
    including those listed above plus utilities
    within the commission goal.
  • YCP is responsible for all necessary cleaning of
    walls, windows, electric light fixtures floors
    in all of the dining areas.
  • Contractor should be responsible for cleaning
    all dining areas.
  • The daily rate is based on a sliding scale.
  • Typically, this number is tied down in the
    contract allowed to fluctuate with the regional
    CPI.

17
Self-Op vs. Contracted
  • Should YCP have self operated dining services?
  • Is the College committed to being in the
    foodservice business?
  • Will it invest in the necessary business systems
    to make this style of operation work?
  • How would YCPs rich benefits package impact a
    self-operated dining program?
  • The YCP Bookstore is self-operated.

18
Final Direction for YCP Campus Dining Program
19
Final Direction for YCP Campus Dining
  • College administrators have decided to take the
    following approach to future campus dining
    options. It should be noted that this approach
    differs from Porter Khouw Consultings
    recommended approach which is outlined in
    subsequent slides.
  • Hours of Operation
  • Johnson Dining Hall 7 a.m.-830 p.m. seven days
    a week.
  • The LRL Dining Hall 830 a.m.-Midnight seven
    days a week.
  • Anytime dining will be available until 830 p.m.
    After 830 p.m., customers will use cash or
    Dining Dollars to pay for purchases and all
    food/beverage options will be priced
    individually.
  • Sparts Den 730 a.m.-Midnight, Monday-Friday, 3
    p.m.-Midnight Saturday Sunday
  • C-Store in LRL 830 a.m.-11 pm.
    Monday-Thursday, until 10 p.m. Friday noon-10
    p.m. Saturday, noon-5 p.m. Sunday
  • Pura Vida 7 a.m.-830 p.m. Monday-Thursday, 7
    a.m.-230 p.m. Friday
  • Campbell Coffee Cart Maintain current hours of
    operation

20
Final Direction for YCP Campus Dining
  • Final Meal Plan Direction
  • All students who live in traditional,
    suite-style and LRL residence halls will be
    required to purchase a full meal plan as defined
    below by YCP.
  • Unlimited access plus 125 Dining Dollars
  • This plan will provide unlimited access during
    operating hours in Johnson Dining Hall before
    830 pm. daily in LRL Dining Hall
  • Block 225 meal plan plus 100 Dining Dollars
  • This plan will allow students 225 meal swipes per
    semester into Johnson Dining Hall during
    operating hours or into LRL Dining Hall before
    830 p.m. daily.
  • This plan differs from unlimited access which
    allows meal plan holders to come and go as many
    times as theyd like during unlimited access
    hours of operation in the two dining venues.
    Students with this meal plan use one swipe each
    time they enter these dining venues before 830
    p.m.
  • The following block meal plans will be available
    to all students except those required to purchase
    a full meal plan (as outlined above).
  • Block 5050 meals per semester plus 30 Dining
    Dollars
  • Block 7575 meals per semester plus 50 Dining
    Dollars
  • Block 125125 meals per semester plus 75 Dining
    Dollars.
  • There will be no meal equivalencies for use in
    the retail dining venues.
  • Dining Dollars will be accepted at all campus
    dining venues. Students using Dining Dollars as a
    method of payment will receive a 10 discount off
    of cash prices.

21
Porter Khouws Recommendations
  • Offer anytime dining in Johnson Dining Hall
    (continuous service during operating hours seven
    days a week).
  • Students may take food out as well (checker will
    hand out eco-friendly take-out containers).
  • Hours of operation 7 a.m.-Midnight,
    Sunday-Thursday, 7 a.m.-10 p.m., Friday
    Saturday
  • Substantial choices should be available during
    non-peak hours (it appears that choices are very
    limited after 1 p.m. before dinner).
  • After 9 p.m., menu options could be more limited
    but still offer a wide variety.
  • Grill (made-to-order)
  • Pizza
  • Deli
  • Salad Bar
  • Desserts
  • Service on the weekends should not be any less
    robust than it is during the week.
  • Consider offering special brunch items on
    weekends like made-to-order omelets, carved
    meats, special desserts, etc.
  • Offer a wider menu variety selection more
    made-to-order foods/display cooking.
  • Customers complained about repetitive menu
    items.
  • Menu items should be properly labeled at all
    times.
  • Step up table cleaning to ensure that clean
    tables are always available.
  • Dining employees should not take their breaks at
    the tables in the front of JDH.

22
Porter Khouws Recommendations
  • Methods of payment in JDH LRL Dining Halls
  • Meal plan money (meal swipe during unlimited
    access hours)
  • Dining Dollars
  • Flex Dollars
  • Credit card
  • Cash
  • Consider installing biometric hand readers at
    the entrance.

23
Renovation Options for Johnson Dining Hall
  • Short term
  • Renovate the dining area to improve ambiance
    to lessen the cafeteria feel.
  • New tables chairs and/or booths
  • Create more intimate seating areas higher
    seating efficiency
  • New flooring options
  • Ceiling banners other effects to lower the
    ceiling
  • Attractive room dividers to hide unused areas
    add interest
  • Consider using mobile stations in the dining
    room to add interest lower congestion in the
    main servery
  • More attractive easier-to-read station signage

24
Renovation Options for Johnson Dining Hall
  • Longer term
  • Eliminate walls around the servery to open up
    this space.
  • Create a true marche-style servery with more
    made-to-order stations more display cooking
    (eliminate the straight line).
  • Renovate the dishroom area.
  • No longer need tray belt (continue trayless
    service)
  • Renovate enlarge the kitchen to improve work
    area efficiency.
  • Consider eco-friendly equipment.
  • Energy saving dish machines
  • Pulp cookers reduce pulp volume into
    compostable materials
  • Energy saving hood systems (Melink)
  • Preliminary Schematic Assumptions
  • All residential students would be required to
    buy a meal plan (2,330 in Fall 2009)
  • 10 takeout factor
  • 5 of commuter students (2,629) would eat here
    at the peak meal
  • 10 of faculty staff (50) would eat here at the
    peak meal
  • 70 of meal plan holders would eat here during
    the peak meal

25
Johnson Dining Hall Schematic
26
ESTIMATED Costs for JDH Facelift
NOTE These costs are estimated and will depend
on what actual changes the College decides to
make in JDH. These estimates need to be confirmed
with an architect and/or any other firm that
plans to work with York College on completing a
facelift at JDH.
27
Porter Khouws Recommendations
  • Offer anytime dining (all-you-care-to-eat) in
    the main servery in LRL Dining Hall with takeout.
  • Research showed strong support for this style of
    service.
  • Offer a wide menu variety selection more
    made-to-order foods/display cooking.
  • Items rated as very important include
  • Hot cold beverages
  • Salad bar with fresh fruits vegetables
  • Made-to-order sandwiches/wraps
  • Breakfast foods
  • Pasta pizza
  • Comfort foods
  • Grilled/fried chicken
  • Baked goods
  • Smoothies
  • Ice cream
  • Hours of operation 7 a.m.-Midnight
    Sunday-Thursday, 7 a.m.-10 p.m. , Friday-Saturday
  • Consider installing biometric hand reader at the
    entrance(s).
  • Offer trayless service permanent ware
    (non-disposables) as environmental strategic
    options.
  • Methods of payment Meal plan swipe, Dining
    Dollars, Flex Dollars, credit/debit cards cash
  • Maintain the c-store on the first level of the
    new commons building.

28
Porter Khouws Recommendations
  • The main dining venue on West Campus will
    require some physical changes in order to offer
    anytime dining (all-you-care-to-eat) service.
  • Cash registers will need to be removed from each
    station.
  • Checkers will need to be added to the entrance
    points.
  • Freshens will need to be relocated.
  • The dishroom will be undersized to hold a
    dishmachine large enough to wash dishes. It will
    also need to be relocated so that customers can
    bus their own tables.
  • The current dishroom is designed to wash
    utensils, etc. only.

29
New West Dining Anytime Dining Venue Schematic
30
Porter Khouws Recommendations
  • Consider offering Anytime Dining meal plans.
  • Three levels Unlimited Silver, Unlimited Gold,
    Unlimited Platinum
  • Each plan offers varying levels of guest meal
    passes Dining Dollars
  • Unlimited Silver Unlimited access (anytime
    dining) to all-you-care-to-eat dining in Johnson
    Dining Hall the new dining venue on West campus
    during operating hours plus two guest meal passes
    and 50 in Dining Dollars.
  • Estimated cost 2,075/semester (current cost of
    Ultimate 21 Meal Plan)
  • Unlimited Gold Same privileges as Unlimited
    Silver plus four guest meal passes and 150 in
    Dining Dollars per semester.
  • Estimated cost 2,225/semester
  • Unlimited Platinum Same privileges as Unlimited
    Silver plus eight guest meal passes and 300 in
    Dining Dollars per semester.
  • Estimated cost 2,375/semester

31
Porter Khouws Recommendations
  • Anytime Dining meal plans can provide students
    with a more meaningful campus dining experience
    (social bonding), especially freshmen.
  • All residential students would be required to
    purchase the Unlimited Silver Plan but could
    voluntarily buy up to Gold and/or Platinum Plans.
  • Go for the Gold marketing plan
  • Market these plans to commuter students.
  • Dining Dollars could be used in any retail venue
    on campus. (They cannot be used off campus.)
  • If there is push-back from students who live in
    apartments on West Campus, consider reinstating
    current block meal plans for them.

32
Meal Plan Revenue Projections
NOTE These projections are based on PKCs
recommended program only.
33
Porter Khouws Recommendations
  • Offer block meal plans for faculty/staff.
  • Block 75 75 meals per semester at a cost of 4
    per meal during unlimited access hours
    Monday-Friday. Cost 300/semester
  • Block 50 50 meals per semester at a cost of
    4.50 per meal during unlimited access hours
    Monday-Friday. Cost 225/semester
  • Block 25 25 meals per semester at a cost of 5
    per meal during unlimited access hours
    Monday-Friday. Cost 125/semester
  • These customers may also purchase one of the
    unlimited meal plans.

34
Porter Khouws Recommendations
  • Eliminate acceptance of meal equivalences at all
    retail venues.
  • They arent equivalent.
  • No need for them for residential students with
    unlimited access meal plans.
  • Will help improve customer throughput
    potential increase cash sales, especially at
    Sparts Den.
  • Meal plan holders can use their Dining Dollars
    if they want food from these venues.
  • Sparts Den
  • Maintain current hours of operation service.
  • Pura Vida
  • Maintain current hours of operation service.
  • Campbell Coffee Cart
  • Maintain current hours of operation service.
  • Make sure vending machines are operational
    fully stocked at all times.
  • Accept credit/debit cards in all campus dining
    venues including Johnson Dining Hall.

35
Porter Khouws Recommendations
  • Create three tiers of catering service in order
    to better meet customers needs budgets
  • Premium Service For presidential and
    high-level catered events
  • Standard Service For traditional luncheon
    meetings and similar gatherings
  • Budget Service For groups with limited budgets
    (pick up/no set up or tear down)
  • Offer campus customers the ability to order
    pay for catered foods and have it delivered to
    their offices/conferences rooms.
  • Maintain an updated catering webpage with menus,
    specials, upcoming events calendar, promotions
    and contact information.
  • Ideally, the College would utilize an events
    management computer system that would interface
    with the dining services physical plant
    departments.

36
Self Op vs. Contract
  • Factors that go into making this decision
  • Does YCP want to be in the foodservice business?
  • Is YCP willing to commit the time, money
    effort to recruit maintain a highly-qualified
    foodservice general manager and staff?
  • Is YCP willing to continue to make the necessary
    investment in equipment, facility point-of-sale
    and inventory management business systems?
  • If the answer is YES, self-operation may be the
    best option in the near future.
  • If at some point in the future, YCP is no longer
    willing or able to make these commitments,
    contracting could be re-considered.

37
Factors to Consider
  • Capital Investment
  • JDH needs to be renovated.
  • Can YCP fund this renovation?
  • Self funding is preferred if possible.
  • Secondary option Capital from a foodservice
    management company
  • Most expensive option
  • If contractor leaves before the end of the
    contract period, unamortized capital generally
    must be paid back in full within 1-30 days.
  • This option can be considered if YCP does not
    have any other source of money to renovate JDH.

38
Factors To Consider
  • Financial
  • Any dining services department, whether its
    self-operated or run by a contract management
    firm, must fully utilize the necessary business
    tools to successfully manage the foodservice
    operations. These business tools include
  • Weekly/month profit loss statements
  • Weekly food costs for all units
  • Weekly labor costs for all units
  • A weekly physical inventory for all
    food/non-food products
  • Standardized recipes for all menu items tied to
    food production and inventory management in each
    unit.
  • Daily adjustments of standardized recipes
    inventory purchasing requirements based on
    input from chefs/managers.

39
Factors To Consider
  • Customer Satisfaction
  • For a self-operated dining services department,
    all decisions are based on what is best for YCP
    and its students and campus community.
  • By nature, foodservice management companies
    first responsibility is to their stockholders.
    Therefore, every decision made by these companies
    in any account is driven by that responsibility,
    not necessarily what is best for the client.
  • In general, a self-operated dining services
    department is in a better position to make
    immediate changes to its dining program when
    necessary. Foodservice contractors often have
    more red tape and corporate protocol to wade
    through decisions and changes are often delayed.

40
Porter Khouws Recommendations
  • Rebid the foodservice contract.
  • YCP is opening a new facility on West Campus
    possibly making major changes to its dining
    program. What is the optimum business model and
    opportunity available in the marketplace?
  • Rebidding the contract allows YCP to make sure
    that its program benefits from all that is
    available in the marketplace.
  • Financial picture will change with new program,
    what opportunities are available in the
    marketplace?

41
Trends on College Campuses Nationwide
42
University of Georgia
43
University of Georgia
44
University of Georgia
45
University of Georgia
46
University of Nebraska
47
University of Akron
48
University of Akron
49
College of Saint Benedict
50
College of Saint Benedict
51
College of Saint Benedict
52
University of Pittsburgh Litchfield Towers
53
University of Pittsburgh Litchfield Towers
54
University of Pittsburgh Litchfield Towers
55
University of Pittsburgh Litchfield Towers
56
Ohio University
57
St. Bonaventure University
58
St. Bonaventure University
59
Concordia College
60
Concordia College
61
Concordia College
62
UC Berkeley
63
UC Berkeley
64
Executive Summary Report York College of
Pennsylvania February 5, 2009
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