Where Green Meets Technology

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Where Green Meets Technology
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The Team

• Eric Dormer, President CheckinWiz
• Bob Koblovsky, EVP VR2020
• Irena Dominic, Ottawa Tourism
• Tom Price, Ottawa Tourism

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Todays TO DO List

• Generate Ideas together (Maybe even start a new
  business or social movement!)
• Introduce The Green Continuum (integrating
  green into every aspect of your life)
• Discuss The flow of natural resources and how
  technology can be a valve
• Green Meetings and Technology
• What's on your to do do list?

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Web Tools

• With the help of Irena, Eric and Bob we are going
  to take a flight through the web and look at some
  new and exciting sites and applications that will
  help you make your next event or conference a
  Greener Place!

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The Green Continuum

• Green Eco Friendly Sustainable or whatever we
  choose to label it, is a dimension of our life
  our world, our universe as real as gravity,
  sunshine or waking up to start a new day
• It is not only a marketing trend, way to save
  and make money or reason to vote for a certain
  political leader it is a way to define
  ourselves and our desire to live in harmony with
  our Planet

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The Green Continuum

• There are ways to be greener at everything that
  we do in all aspects of our lives both
  personally and professionally
• The Green Continuum theory simply states that
  from the moment we are born until the day we die
  (or later), every decision or action that we take
  has an effect on the world we live in.

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Flow of Resources

• We have created a world based on endless
  resources that flow to our finger tips
• Water flows freely from our taps
• Electricity flows freely to our wall plugs
• Wood resources flow freely to our printers
• Food flows freely to our super markets
• There are very few controls!
• Except YOU!

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We are the Control Valve

• The size of your Valve depends on the number of
  people that you are making a decision on behalf
  of? (yourself family corporation members of
  your association delegates to your conference
  residents of a city it can get pretty big!)
• How can we be a better valve
• 1) Education 2) Technology 3) Youth Adviser
  4) Green Buddy

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Education

• Attending conference like this one!
• Subscribe to publications like Green Guide by
  National Geographic www.thegreenguide.com or
  Green living Magazine www.greenlivingonline.com
• www.Planetfriendly.net
• http//www.weconserve.ca
• www.treehugger.com (Blog)
• www.gogreenontario.ca

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Greenwashing

• Consumer Demand for sustainable products has led,
  expectedly, to instances of unscrupulous use of
  feel good or natural-sounding descriptions in
  labelling without sufficient supporting evidence
  to back up the claim. _ Greenwashing
• Beware of Health Food Retail Brands
• Source The Meeting Professional March 08

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Tips to Going Green

• Green Guide Lose 142 pounds a week)
• Think of pounds of CO2 as inflated balloons
  one pound of CO2 would fill a balloon about two
  and half feet wide and the amount of energy we
  use everyday to power our homes and cars would
  would fill 47 of them
• A family of four would fill 64,432 in a year -
  enough to fill a building nine stories high!
• Source National GeographicGreen guide

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Carbon Footprint

• Your carbon footprint is the amount of greenhouse
  gases you and all of your activities produce over
  a year, measured in tons of CO2
• These typically include emissions from industry,
  agriculture, transportations, forestry, power
  generation and buildings
• Source National Geographic Green guide

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Why should you host a Green Event or Meeting?

• Conserving energy and reducing waste saves money.
• The meeting presents an opportunity to educate
  participants, organizers and suppliers about the
  benefits of green meetings.
• Green organizations have a positive public
  image.
• Showcasing environmental technologies can result
  in increased business opportunities for the
  exhibiting companies.
• Source Environment Canada

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Why should you host a Green Event or Meeting?

• Hosting a green meeting can stimulate an
  organization to institute environmental
  protection measures more broadly, thereby
  achieving even greater environmental and economic
  benefits.
• Green and socially responsible organizations can
  better attract and retain employees.
• Source Environment Canada

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Areas of Concern

• Strategy Development (web collaboration)
• Site Selection (content aggregator tool)
• Procurement (e-RFP)
• Food Services (environment standards)
• Transportation (www.spaceshare.com)
• Provision of Materials (Conference web-site)
• Communication (Social media model)

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Evolution of the Web

• Level One Web 1.0 Individual web sites were
  developed and functionally grew
• Level two Web 2.0) - Search engines like Google,
  Yahoo etc allow indexing
• Level Three Web 3.0 Content Aggregators (RSS)
  and Customized web tools developed for specific
  user groups
• Level Four Web 4.0 Mass Collaboration using
  Wiki concepts (blogs and forums)

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Areas of Action

• Planning and Strategy
• Environmental Meetings Policy
• Communication (Conference Web Site)
• Measurement (see web Tool)

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Sample procurement policy statement

• This organization will give preference to
  products
• and services identified as environmentally
• superior. Environmental superiority will be
• recognized based on efficient use of energy and
• natural resources, potential for hazardous and
• solid waste reduction, and safe means of
• disposal. Preference will be given to products
• and services certified by recognized authorities
• such as (in Canada) the
• Environmental Choice Program.

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Areas of Action

• Logistics
• Electronic Sourcing and Site selection
• Electronic Pre-Meeting Communications
• Reduce paper at check-in throughout
• Work with presenters to reduce recycle
• Arrange facilities
• Arrange food and Beverage
• Transportation
• Accommodations

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Areas of Action

• During/post the Meeting
• Green conference documentation and dissemination
  process
• Ensure Suppliers deliver on unique Eco- Friendly
  process
• Follow-up Blog and Community site

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Web Enabling Tools

• Strategy/Planning Web Collaboration
• Registration/Communication-Checkin Wiz
• Conference Web Site VR 2020
• Site Selection - MeetingsEasy
• Procurement MeetingsEasy
• Transportation Spacesaver.com
• Measurement Greenmeetings.com