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The IUFs Transnational Company Work

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Negotiate for international recognition from the target company. Move to international bargaining ... International organizing within Coca-Cola ... – PowerPoint PPT presentation

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Title: The IUFs Transnational Company Work


1
The IUFs Transnational Company Work
2
Transnational company work
  • IUF has prioritized two forms of activity in this
    area
  • Campaigns or actions against companies that
    attack basic rights
  • Proactive action and strategies to gain
    recognition from companies like Coca-Cola for the
    IUF as an international trade union federation

3
Recent campaigns and actions
  • Pakistan Sugar Mills
  • Belarus, trade union rights
  • BAT Burma
  • Ecuador banana workers
  • Pearl Continental
  • Pepsi, Guatemala
  • Sky Chefs, USA
  • Coca Cola, Russia

4
That is campaign activity. But what of
pro-active IUF Company Strategy
  • What does it mean?
  • How is it developed within the IUF?

5
Proactive IUF company strategy has basically
three stages
  • Organize and build strength
  • Negotiate for international recognition from the
    target company
  • Move to international bargaining

6
Organize
  • Use education projects to
  • Strengthen existing unions
  • Create New unions
  • Recruitment of those unions to IUF
  • Company networks (eg in Coca-Cola through global
    and regional meetings)

7
Negotiating recognition
  • Area of major progress in recent years
  • Achieved through seizing and building on
    opportunities, following-up on conflicts,
    maintaining contact with companies and dogged and
    determined negotiations

8
Recognition 1997
  • Where were we in 1997?
  • Danone (formal)
  • Accor (formal)
  • Nestlé (formally limited to Europe but informally
    wider)
  • Coca-Cola (informal, irregular and limited having
    arisen from major successful international
    campaigns against Coca Cola over past years)

9
Recognition 2003
  • Where are we today?
  • 26 companies and growing
  • Danone
  • Accor
  • Nestlé
  • Coca-Cola
  • British American Tobacco
  • Chiquita Brands International
  • Club Méditerannée
  • Compass

10
  • Del Monte Fresh Produce
  • Fonterra (formerly New Zealand Dairy Board, a
    major dairy transnational)
  • Fyffes
  • Hershey Foods
  • Imperial Tobacco
  • Interbrew
  • Japan Tobacco International
  • Kraft Foods

11
  • Mars
  • Parmalat
  • Philip Morris International
  • Scandinavian Tobacco Company
  • Altadis
  • Sodexho
  • Dimon Tobacco Leaf Processors
  • Standard Tobacco Leaf Processors
  • Univeral Tobacco Leaf Processors
  • Shangri-La Hotel Corporation

12
Company recognition of the IUF 1997 - 2003
13
Bargaining..
  • About what issues?
  • Not workplace issues but more over ..
  • Rights and space
  • Space for..
  • Rights to form and join unions (F. of A.)
  • Rights to collective bargaining
  • No discrimination, child and forced labour etc

14
What does this mean?
  • Setting standards through agreements with
    specific transnational companies (normally built
    on ILO Core Conventions)
  • Clarifying what the ILO standards actually mean
  • Establishing agreed union/company mechanisms for
    enforcing those standards
  • Negotiating agreed remedial action when those
    standards are not met

15
8 formal IUF international worker rights
agreements
  • Danone
  • Union Rights
  • Equality
  • Training
  • Information
  • Restructuring and employment
  • Accor union rights
  • Chiquita Rights, employment and health and
    safety
  • Fonterra Rights, employment and health and
    safety

16
3 formal IUF/Company agreements to end
conflicts
  • Del Monte Guatemala (2001)
  • Interbrew Montenegro (Dubrovnik Agreement)
    (2002)
  • Shangri-La Hotels Indonesia (2003)

17
The case of Coca-Cola
  • Tough structure and tough company
  • US corporate culture
  • Common target of IUF actions and campaigns
  • Long-term target of IUF proactive strategy

18
Proactive work
  • Organize
  • Negotiate recognition
  • Bargain about rights

19
International organizing within Coca-Cola
  • Building unions (Guatemala, Philippines, India,
    Moscow etc)
  • Recruiting to the IUF - global IUF representation
    has never been stronger
  • Strengthening networks and our capacity for
    mutual solidarity
  • Global meeting in March 2003 and regional
    meetings throughout the year

20
Negotiating for recognition
  • De facto recognition for the Coca-Cola system -
    which means we deal with bottlers and franchise
    holders
  • Initially informal and irregular contacts
  • Stuck at the informal and irregular level for
    some years

21
Recognition breakthrough in 2003?
  • April 2003 agreement to hold twice-yearly
    meetings (starting in October 2003)
  • Small team from IUF
  • Four affiliates and the general secretary
  • Head Office team from The Coca-Cola Company

22
Nature of the planned twice-yearly meetings
  • Exchanging information
  • Mainly on rights and labour issues
  • Possibly on corporate global, regional and local
    strategies
  • Discussing problems and abuses of worker rights
  • Exploring influence of The Coca-Cola Company on
    bottlers and franchise holders

23
Bargaining about rights with Coca-Cola?
  • Will see where the more formal twice-yearly
    meeting take us
  • Major challenge is an eventual agreement between
    the IUF and The Coca-Cola Company

24
Principal obstacles to progress
  • Tough US corporate culture
  • Structure of the company and issue of
    responsibility for bottlers and franchise holders

25
Principal strengths we have
  • Vulnerable company
  • Strong global IUF representation throughout the
    company
  • Proven IUF capacity to effectively act against
    Coke
  • Clear and determined IUF strategy
  • IUFs unique capacity to maintain long-term
    pressure on Coca-Cola

26
How the future with Coke looks and what it will
need from us
  • There will be difficult and slow process
  • Intelligent, tough but vulnerable company
  • Organizing globally will be one key issue
  • Maintaining constant pressure will be another key
    issue
  • Smart negotiating at global level a third
  • Effective solidarity and action from affiliates
    when necessary will be the key issue
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