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ONLINE OFFLINE Marketing Strategy to Boost Sales Hong Kong ONLY

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ABC Airline, ABC Bank Credit Card Department, ABC General Insurance Company ... for Bank Credit Card Department) Affiliate Partners (travel agents for Airlines) ... – PowerPoint PPT presentation

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Title: ONLINE OFFLINE Marketing Strategy to Boost Sales Hong Kong ONLY


1
ONLINE OFFLINEMarketing Strategyto Boost
Sales(Hong Kong ONLY)
By John Lui, johnlui.com Chief Strategist,
SunShine Solutions
6th April 2008
2
Objective
  • Using Internet
  • to build a motivated Sales Team
  • to generate business
  • with Low Cost and Low Overhead

Case Study ABC Airline, ABC Bank Credit Card
Department, ABC General Insurance Company
3
Traditional Offline Sales
  • In-house Sales Staff
  • (Promoter for Bank Credit Card Department)
  • Affiliate Partners
  • (travel agents for Airlines)
  • (insurance brokers / agents for general insurance
    company)

4
Traditional Offline Sales
Brokers Agents Sales Staff
Business
Client
Transaction
Sales Staff trigger sales
5
Traditional Offline Sales
Brokers Agents Sales Staff
Business
Brokers agents Commission
Sales Staff Salary Overhead Commission
Sales Staff trigger sales
6
Strength ?? (traditional offline sales)
  • Face to face interaction with clients???????????
  • Handling Objections Closing on the
    spot?????????????
  • Motivated Sales staff due to commission
  • and sales target???????????

7
Weakness ?? (traditional offline sales)
  • High-productive members turnover
    problems??????????
  • Non-productive team members influencing
    others??????????????
  • High Overhead ???(MPF, Medical benefits)
  • Training Development Cost????

8
Weakness ?? (traditional offline sales)
  • Lies to customer to achieve target (e.g. cable
    TV)??????????
  • Company Image (Smoking, dressing, hair
    style)????(Branding)???
  • Productivity is limited by Man Power?????????????
    ?

9
Traditional Online Sales
  • Online advertising
  • (Yahoo!, Google, Horizontal Vertical Portal)
  • Able-to-Sell Website

10
Traditional Online Sales
Business
Web Surfer
Transaction
Advertising Cost
Web Surfer trigger sales
11
Strength ?? (traditional online sales)
  • Low Sales Force Overhead????????
  • Standardize presentation image
    (Branding)?????????
  • Customer Information in control?????????

12
Weakness ?? (traditional online sales)
  • Low Conversation Rate (i.e. Low closing ratio,
    below 0.01)????, ??????????????
  • Cannot overcome customers objections????????????
    ???????
  • Internal Sales Staff Overhead????????????
  • Sales Force is not companys strength
    ???????????

13
Weakness ?? (traditional online sales)
  • Potential customers may go to competitors????????
    ?????
  • Negative sell by existing partners
    (brokers/agents)????????????
  • High Advertising Cost (i.e. Yahoo, Google) ?????

14
ONLINE OFFLINE StrategyAffiliate Program What
is Affiliate Program?
Affiliate
15
ONLINE OFFLINE StrategyWeb Definition
What is Affiliate? An individual or company that
markets a merchant's products or services and it
paid only a sales commission fee.

Online
Affiliate
16
ONLINE OFFLINE StrategyBenefits
  • Focus on Companys Strength (product and system
    development), NOT building a Sales Force.i.e.
    Relationship as follow ????Developer property
    agents, ??????????Insurance Company agents,
    ?????????Direct Sales Company Distributors,
    ???????

Business
Sales Force
Affiliate
Online

Commission ONLY
Salary Overhead Commission
17
ONLINE OFFLINE StrategyBenefits
  • Able to recruit UNLIMITED number of Affiliate
    through online / offline platform (i.e.
    amazon.com)

18
ONLINE OFFLINE StrategyOperation
  • Each Affiliate will have their own affiliate code
    for website Email(i.e. http//www.roboform.com/
    ?affidjbcar)

Affiliate
affid001
19
SunShine Solutions
  • More PowerPoint Slides available. Please contact
    me for details.

John Lui, johnlui.com Chief Strategist, SunShine
Solutions Email / MSN / PayPal
johnlui.com_at_gmail.com 2898-8236 / 9026-1900
20
  • ????????, ????, Recruit, New Monday
  • 30/10/07 FACE ???" ????
  • 12/06/07 FACE e-marketing ???
  • 13/02/07 ?? ??????????
  • 30/11/06 ?????? ?????????
  • 16/10/06 ???? ??????????

THINKING OUT OF THE BOX and MAKE IT HAPPEN!John
Lui, johnlui.com, 2898-8236 / 9026-1900
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