ED160: The Latest Trends in Client Use of the Internet How nonprofits use the internet to reach thei

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ED160 The Latest Trends in Client Use of the
Internet How nonprofits use the internet to
reach their clients

• Joyce Raby
• Consultant jaraby_at_gmail.com
• Rachel R. Medina rachel_at_lsntap.org
• Training Coordinator
• NTAP

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How Nonprofits use the Internet to reach their
Clients

• Joyce Raby, Consultant
• jaraby_at_gmail.com- 571.765.0011

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Quiz
1. False 2. cellphone 3. 57 4. 28 5. 72
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Internet Use Demographics
Demographics of Internet Users according to the
Pew Internet and American Life Project
57 of American adults making less than 30,000
per year use Internet

• Use the Internet - not necessarily have
  computer access at home
• Does not include whether single or family

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Internet Use Demographics
July 2, 2008 Press Release Pew Internet and
American Life Project
"Among adults who live in households whose annual
incomes are less than 20,000 annually, home
broadband adoption stood at 25 in early 2008,
compared to 28 in 2007." "Those with household
incomes between 20k and 40k annual saw
broadband penetration grow by 24 from 2007 to
2008.  Some 45 of those in that income range
reported having broadband at home in April 2008."
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Internet Use Demographics
US Census Bureau Table A - Households with a
Computer and Internet Access by Selected
Characteristics 2003
"41 of households making less than 25,000
annual income have a computer with Internet
access in the home"
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Potential Clients / Clients
But do our clients use the Internet?

• Illinois - "49.1 of the low income households
  surveyed had access to the Internet, and 59 had
  used the Internet"
•  
• Montana - "83.9 had private, reliable access to
  a phone, 42.3 had private, reliable access to
  the Internet, 37.5 had private, reliable access
  to email"
•  
• Connecticut - "51 of callers had access to a
  computer", and 42 of callers had Internet
  access"
•  
• Colorado - "27 of callers had access to the
  Internet"
•  

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Using 15-24 year old's online behavior as a way
to predict future telecommunications trends
(CapGemini White Paper, July 2008) 
Digital Natives
Changing Behavior - increase in the amount of
time each week spent communicating (via online or
cell phone)

• 1) Control 
• 2) Impatience
• 3) Community interactions
• 4) Originality

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Digital Natives
Harris Interactive and CTIA
The study was conducted online among a nationally
representative sample of 2,089 teenagers across
the U.S. who have cell phones (13-19).  More than
100 questions were asked on mobile phone usage,
attitudes, behaviors, and teens' desires and
aspirations for the future including mobile
communications and entertainment. 
The study was conducted in July 2008 among
teenagers who are part of the Harris Interactive
Online Panel.
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Digital Natives - results

• 46 use phone primarily to make and receive
  calls, and
• 39 use phone primarily to send and receive text
  messages
• 72 can text blindfolded! (using keyboard) 
• 28 browse the web on their phone
• 38 somewhat agree, 19 strongly agree (57)
  having a cell phone has improved the quality of
  their life

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Broadband Technology Opportunities Program (BTOP)
The U.S. Congress has appropriated 4.7 billion
to establish a Broadband Technology Opportunities
Program for awards to eligible entities to
develop and expand broadband services to unserved
and underserved areas and improve access to
broadband by public safety agencies. Of these
funds, 250 million will be available for
innovative programs that encourage sustainable
adoption of broadband services at least 200
million will be available to upgrade technology
and capacity at public computing centers,
including community colleges and public
libraries 10 million will be a transfer to the
Office of Inspector General for the purposes of
BTOP audits and oversight. Up to 350 million of
the BTOP funding is designated for the
development and maintenance of statewide
broadband inventory maps.

• http//www.ntia.doc.gov/broadbandgrants/

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Towards 2020
PC Magazine December 16, 2008
"People are currently addicted to their
Blackberry or iPhone devices, but by 2020, those
devices will be the primary Internet connection
for most people around the globe
According to the Pew Internet and American Life
Project
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Social Media

• Twitter TRLA pushes news and program updates
  MLSA pushes out weekly Legal Tips (often
  re-tweeted by MT Justice Foundation South
  Carolina ATJ Commission blogs and twitters their
  activities and ATJ issues

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Social Media

• FacebookIllinois Legal Aid Online Immigration
  Advocates Network

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Social Media

• YouTubeState Bar of TexasArkansas Access to
  Justice Commission

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Web Browsing by Phone

• Ptla.orgptla.org/test/mobile

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Mobile Web Benefits

• Truly personal mass media
• Always-on
• Always-carried

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Mobile Web Demographics

• Early adopters don't fit typical profile
• Significant use among African-Americans and
  English-speaking Hispanics
• Mobile Web Projections
• Evolution feature phones? touch phones
• Impact on user experience and accessibility
• Technical specifications of 1999 desktop computer
  vs. latest iPhone

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Phone Types

• Feature phones
• RAZR approximately 85 of market
• Smartphones
• most Blackberry devices, Nokia E63
• Touchphones
• iPhone, Android Phones, Palm Pre

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Environment / Applications

• Platforms
• iPhone, Blackberry, Java ME, Windows Mobile
• Operating Systems
• Sybian, Mac OS X, Android
• Application Frameworks

• SMS
• Mobile Websites
• Mobile Web Widgets
• Mobile Web Applications
• Native Applications

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More on Mobile Web

• MOB100 The Mobile Web Catching Up With Our
  Clients
• Presenters
• Hugh Calkins, Pine Tree Legal Assistance
• David Bonebrake, LSNTAP
• December 4, 2009, 1100 a.m. 1200 p.m.
• Recommended For Managers, IT Staff, Advocates

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Online Intake

• Online intake http//intake.alsp.org soft
  launched on the 1st of the month we had an
  immediate need to give the hotline callers an
  option to opt-out of the queue and somewhere to
  send them during lunch and after hours...
• We wanted a solution that was fast and easy to
  develop and deploy, would collect the data in
  both the form format and SQL and didn't break the
  bank.
• We went with FormRouter, http//www.formrouter.com
  with a 12 month contract costing us 3k.
• 15 day metrics448 unique visitors338 from the
  state of Alabama42 cases

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Towards 2020

• What now?
• What do you want to accomplish?
• Be willing to try
• Start small
• Find someone who is already doing it to start

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Thank you

• Dont forget to complete our survey ?

• Joyce Raby
• Consultant jaraby_at_gmail.com
• Rachel R. Medina rachel_at_lsntap.org
• Training Coordinator
• NTAP