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Improving Business Writing Paul Dummett, Author Success with BEC Higher Summertown

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Your company has employed an outside consultant to ... Plan it Compose it Edit it. Subject verb agreement. Tenses. Gerund and Infinitive. Prepositions ... – PowerPoint PPT presentation

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Title: Improving Business Writing Paul Dummett, Author Success with BEC Higher Summertown


1
Improving Business Writing Paul Dummett,
Author Success with BEC Higher (Summertown)
2
6 golden principles
  • Clarity of expression
  • Clarity of purpose
  • Clarity of organisation
  • Economy of expression
  • The right Tone
  • The readers Perspective

3
The BEC exams
4
BEC Higher Writing Question
  • Your company has employed an outside consultant
    to organise an exhibition of your products next
    month. His work is unsatisfactory, and your boss
    has decided you should take over responsibility
    instead. He has asked you to write to the
    consultant to explain why he has been replaced.
    Write the letter
  • Giving two reasons why he has been replaced
  • Telling him he will be paid for his work
  • Asking him to brief you on the current situation

5
  •  
  • If I turn out to be particularly clear, you've
    probably misunderstood what I've said. Alan
    Greenspan

6
Clarity
  • A key task for the management is to define the
    level of competence required for each position in
    accordance with the companys objectives and then
    translate the desired level of competence into
    the requisite knowledge and skills, while
    guaranteeing optimum efficiency in deployment of
    resources.

7
Clarity
  • of Purpose
  • of Organisation
  • of Expression

8
Clarity of Expression
  • We regret that we decided to make the post
    available to another candidate whose skills and
    experiences comply with the demands of the post
    in a better way
  • ?
  • Sorry - you didnt get the job
  • ?
  • I am afraid that your application was unsuccessful

9
Candidates answer
  • You have lots of experience in advising. But
    that it is based on outside conditions does not
    fit us very much. The policies seem a bit
    different from what we own. So with the
    development of the process, the organising work
    may not be well done.

10
Economy
  • There are three factors which a company ought to
    consider when they are choosing a new supplier
  • Is the price reasonable?
  • Is the quality acceptable?
  • Can they deliver quickly and will the service be
    reliable?

11
  • There are three factors to consider when choosing
    a new supplier
  • Price
  • Quality
  • Delivery

12
Tone
  • As you know, owing to dissatisfaction with your
    work, the management has been obliged to
    terminate your contract and find a replacement
    internally.
  • My names Paul and Ive been given the unpleasant
    job of writing to explain why your contract was
    terminated.
  • First of all, can I say that I am sorry that
    things did not work out between you and our
    company on this occasion.

13
Perspective (See it as the reader not the writer)
  • Customers choose us because we provide high
    quality at an affordable price.
  • You want high quality at an affordable price

14
Editing and checking
  • Plan it ? Compose it ? Edit it
  • Subject verb agreement
  • Tenses
  • Gerund and Infinitive
  • Prepositions
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