Global Product Development GPD: A Global Lecture on Design and Manufacturing of Global Products

1
Global Product Development (GPD)A Global
Lecture on Design and Manufacturing of Global
Products
Prof. Deba Dutta, University of Michigan, Ann
Arbor, USA Prof. Jongwon Kim, Seoul National
University, Korea Prof. Guenther Seliger, TU of
Berlin, Germany
2
GPD is ..

• Preparing our students to face the challenges of
  the competitive and global workplace of today
• To develop new global products to be marketed in
  diverse regions worldwide, and
• To experience working in a cross-cultural and
  geographically distributed team (exploiting the
  diversity of thought process)

3
GPD spans three continents
TU Berlin
Seoul National University
Univ. of Michigan
4
GPD was first offered in Fall 2000.

• Fall 2000 F 2001 F 2002 F 2003/2004
• America U. of Michigan UoM UoM UoM
• Asia SNU SNU SNU SNU
• Europe TU Delft Oxford Oxford TU Berlin
• TU Berlin

5
Global classroom at each site
Real-time sharing of PowerPoint slides
SNU
2pm

TU Berlin
8am
UoM
UoM
Media Union, Univ. of Michigan
Interactive video conferencing
SNU
9pm
ME School Building, SNU
6
Interactive lecturing and Q A

• By using the Polycom Viewstation
• Connected thru the Internet-2 or ISDN

TU Berlin
SNU
U of Michigan
7
Real-time sharing of lecture slides

• By using Centra Symposium (or Webex)
• Connected thru the Internet
• The lecturer controls the PowerPoint slides at
  all three sites

lecture slide
8
Lecture topics of GPD 2003

• Part 1 Conceptual Design
• Globalization
• Product design methodology
• Global marketing
• Patent law
• Part 2 Product engineering
• Robust design
• Lif cycle assessment
• Industrial design
• Product development for sustainable human future
• Case study 1 Ford

• Part 3 Manufacturing and distribution
• Rapid/virtual prototyping
• Global manufacturing
• Product life cycle management
• Global environment networks
• Case study 2 Cisco Systems
• Innovation management
• Global supply chain

9
The design project a critical
component
GPD 2002

• For training global teamwork
• 8 project teams
• Each team has students from three universities
• One-week kick-off meeting
• Experience distributed development
• One-week final design project exhibition

10
Each team works on ..

• Marketing and product planning
• ? Presented at the Kick-off Meeting
• Conceptual design
• ? Design Review 1
• Embodiment design
• ? Design Review 2
• Manufacturing a prototype
• A virtual and/or physical working one
• ? Presented at the Final Exhibition

11
Design project topic of GPD 2001/2002
Internet-ready Product

• Add the Internet-ready function to an existing
  product, or
• Develop an Internet-ready product, for an unmet
  need

12
Final Exhibition at SNU (GPD 2002)

• The 3rd International Forum on Global Product
  Development (Dec. 12, 2002, Seoul)

13
Final Exhibition at SNU (GPD 2002)

• Design Project Exhibition (Dec. 12, 2002, Seoul)

14
Project topics of GPD 2003

• 1 Packaging for the transport of motorcycles
• 2 Low cost and energy efficient products for
  developing countries
• Kick-off meeting at TU Berlin (Sep. 27 Oct. 3)
• First design review (Oct. 21)
• Second design review (Nov. 18)
• Final exhibition at UoM (Dec. 8 Dec. 12)

15
From a GPD 2002 student ..
What we learned most from this course is that
international collaboration is not easy.  In
fact, it's damn hard!  But we had many e-tools
available.
16
Centra Symposium

• Four webcams from three countries, all active,
  all at once! 
• Common presentation sharing space with
  whiteboard, and
• Obligatory text chat window.

17
Collaborative CAD tools

• eVis and Alibre
• Viewing and manipulation of 3D object models in
  real time over standard Internet

18
While E-tools are indispensable ..

• Face-to-face meetings are crucial for
• Establishing trust and bond between team members,
  and
• Understanding
• Cultural differences
• Technical competency within the team
• Overcoming language barriers

19
GPD changed the way the students saw themselves
and the world around them
All in all, it was an amazing class. More than
just a class, it was an experience that did more
than any textbook could to change one's
perspective on engineering design.
Mr. Brian Trease (U. of Michigan)
20
Thanks to our industry sponsors
21
Global Product Development University of
Michigan Ann Arbor, MICHIGAN USA Year 2002
Status Laureate Category Education Academia
Nominating Company Cisco Systems